Overview: Meltwater Social Media Analytics and Locowise as Social Media Marketing Category solutions.
Meltwater Social Media Analytics focuses on comprehensive social media management, offering expansive analytics and engagement capabilities tailored for small to enterprise businesses. It primarily serves marketing and IT sectors, providing extensive vendor support including 24/7 assistance. Locowise excels in social media analytics and engagement, catering largely to retail and advertising industries. It offers key features like custom reports and competitive intelligence, with limited vendor support, appealing to larger enterprises aiming to improve ROI and efficiency.
Meltwater Social Media Analytics: Meltwater's AI-powered tools provide media, social, and consumer intelligence. Social data is unleashed for deeper insights and analytics.
Locowise: Locowise provides social media reporting, analytics, and performance measurement for brands, agencies, and publishers. Advanced insights include competitor analysis, content audits, and smart metrics.
Meltwater Social Media Analytics and Locowise: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Meltwater Social Media Analytics assists with social media management, engagement, and communications tracking. It helps users streamline campaigns and follow-ups effectively. read more →
Locowise provides key support in social media management and offers competitive intelligence. It helps users analyze social media engagements and manage interactions efficiently. read more →
Business Goals
Meltwater Social Media Analytics assists businesses in building brand awareness and acquiring customers while improving digital presence. read more →
Locowise focuses on improving ROI and enhancing customer relationships, catering to businesses aiming to optimize resources and expand engagements. read more →
Core Features
Meltwater Social Media Analytics stands out with custom report creation, robust analytics, and data integration, suiting complex marketing strategies. read more →
Locowise excels with AI-powered analytics and custom reporting, making it attractive for businesses focused on data-driven insights. read more →
Vendor Support
Meltwater Social Media Analytics offers comprehensive support options including 24/7 assistance, email, phone, and chat. read more →
Locowise provides limited support with 24/7 availability, appealing to users who require less frequent assistance. read more →
Segments and Industries
Meltwater Social Media Analytics serves a wide range of businesses, predominantly in marketing and IT, favoring both large enterprises and small businesses. read more →
Locowise is favored by the retail sector and larger enterprises, focusing on marketing and advertising needs. read more →
Operational Alignment
Meltwater Social Media Analytics integrates into complex workflows well, suitable for both small and large organizations. read more →
Locowise aligns with businesses seeking comprehensive social media insights, especially in environments focused on retail and marketing growth. read more →
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
How does Meltwater Social Media Analytics facilitate Social Media Management?