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Mautic vs ActiveTrail: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Mautic vs. ActiveTrail is based on a specific set of business needs and context. The comparison uses 1604 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mautic and ActiveTrail

Mautic, ActiveTrail, Net-results Marketing Automation, Makesbridge, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mautic covers Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, Contact List Management with Website, etc.

ActiveTrail focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Direct Marketing with E-Mail, Social Media Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mautic

Focus area

Mautic is better than ActiveTrail for

Software Failure Risk

  • medium

logo ActiveTrail

Focus area

Software Failure Risk

  • low

About

Mautic: Open Source Marketing Automation

ActiveTrail: Marketing Automation | Email Marketing Platform

Financials

M&A

PRIVATE

Business Need

Total Processes
(we found evidences for)

64

37

Total Goals
(we found evidences for)

9

9

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics


social media management

monitoring social media

engaging on social media

scheduling post to social media


contact list management

creating contact list


sales document management

proposal & quote management



engagement management

engaging and following up



training & onboarding



workflow management


community building


generation of new leads


content management



lead qualification

lead qualification: technographic

lead qualification: behavioural




segmentation and targeting


account management





helpdesk management


personalized marketing



products & pricelist management



customer feedback management



loyalty management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve internal communications

  • Improve efficiency

  • Improve visibility

  • Improve consistency

  • Scale best practices

  • See 6 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more
  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting