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Compare Maropost vs SAP Emarsys Customer Engagement

Comparison Summary

This comparison report of Maropost vs. SAP Emarsys Customer Engagement is based on a specific set of business needs and context. The comparison uses 3651 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Maropost and SAP Emarsys Customer Engagement

Maropost, SAP Emarsys Customer Engagement, SAP Marketing Cloud, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Maropost covers Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.

SAP Emarsys Customer Engagement focuses on Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.

"And now that we can do that on mobile, Maropost is putting us an extra step ahead of our competitors. " - Peter Gold

"LANCASTER has started using an advanced user-centric specialized tool, a flexible solution that is tailored to its needs. The EMARSYS team’s high-quality service and support ensured the integration was fast and efficient, which for LANCASTER goes ha...nd in hand with the prestige of the brand. " - STUDIOS MERCURYA

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Maropost

Focus area

Maropost is better than SAP Emarsys Customer Engagement for

Software Failure Risk

  • medium

logo SAP Emarsys Customer Engagement

Focus area

Software Failure Risk

  • low

About

Marketing Automation platform for multi-channel customer engagement

Personalized omnichannel experiences that the customers deserve

Age

2011

2000

Financials

SERIES B

SERIES B

Business Need

Total Processes
(we found evidences for)

83

66

Total Goals
(we found evidences for)

13

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media


communication management

sending & publishing communications

tracking & monitoring communications


workflow management




sales document management

contract management

proposal & quote management


segmentation and targeting


training & onboarding


contact list management

creating contact list


content management


competitive intelligence






conference call management


social media marketing


lead qualification

lead qualification: technographic



loyalty management

identify target customers

customise loyalty program




personalized marketing


rating and review management


generation of new leads


lifetime value management


products & pricelist management


channel management


touchpoint management



relationship management


customer feedback management

measuring customer satisfaction


promotion management


sales review & feedback


business development


helpdesk management



international marketing


influencer marketing


conversion management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Launch new products

  • Establish thought leadership

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • See 10 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • omnichannel

  • e-mail

  • mobile

  • social media

  • text SMS

  • website

  • offline

  • newsletter

  • point of sale

  • Facebook

  • promotions

  • video

  • phone calls

  • mobile app

  • games

  • channel partners

  • LinkedIn

  • mass media

  • television

  • events

  • trade shows

  • display advertisement

  • user generated content

  • blogs

  • Instagram

  • review sites

  • Amazon

  • Doubleclick

  • See 25 more
  • omnichannel

  • e-mail

  • mobile

  • social media

  • text SMS

  • website

  • offline

  • newsletter

  • point of sale

  • Facebook

  • promotions

  • video

  • phone calls

  • mobile app

  • games

  • channel partners

  • LinkedIn

  • mass media

  • television

  • events

  • trade shows

  • display advertisement

  • user generated content

  • blogs

  • Instagram

  • review sites

  • Amazon

  • Doubleclick

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting