Lyssna vs. SmileBack: Comparing Best Customer Feedback Management Solutions 2026

Overview: Lyssna and SmileBack as Customer Feedback Management Category solutions.

Lyssna: UsabilityHub's research panel, Lyssna, provides access to 530,000+ active panelists for both moderated and unmoderated research. High-quality responses and extensive demographic targeting are offered with fast turnaround and budget-friendly options.

SmileBack: SmileBack® is the leading customer satisfaction platform for MSPs, enabling IT professionals to collect, report, and act on CSAT and NPS feedback. Customer insights are efficiently managed.

This comparison report of Lyssna vs. SmileBack is based on a specific set of business needs and context. The comparison uses 1549 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lyssna and SmileBack

Lyssna, and SmileBack belong to a category of solutions that help Customer Feedback Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lyssna covers Engagement Management with Website, Segmentation And Targeting with Offline, Communication Management with E-Mail, Funnel Analysis, etc.

SmileBack focuses on Collecting Feedback, Engaging Conversational Surveys with Phone Calls, Rating And Review Management, Helpdesk Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Lyssna and SmileBack: Best activities based on customer satisfaction


Lyssna in Action: Unique Activities

How does Lyssna facilitate Engagement Management?
UsabilityHub allows users to create surveys and invite customers to participate. The platform helps gather insights into user behavior and preferences. It includes tools to track clicks, analyze engagement with navigation elements, and identify areas of interest through click cluster maps. UsabilityHub lacks the ability to record user interactions or conduct real-time testing.
"...I learned to quickly make high-definition prototypes that could be used for remote user testing with tools such as UserBrain or UsabilityHub, I started adding tracking software such as Mixpanel and Hotjar to our website so that I could better understand how our users were interacting with our product, but more importantly, I developed a mindset of working on Minimum Viable Feature that could be implemented with little to no coding required so that our developers could focus on developing proven features...." A pragmatic design approach for early-stage startups
How does Lyssna facilitate Segmentation And Targeting?
Usabilityhub offers demographic targeting. This feature allows you to recruit test participants based on their age, location, gender, and income. You can use these features to ensure that your tests are conducted with participants who represent your target audience.
"...Demographic targeting Recruit your target users by specifying age, location, gender, income and more. ..." User Testing Platform
What solutions does Lyssna provide for Funnel Analysis?
Funnel Analysis helps you understand where users are encountering difficulties and leaving your website. It identifies the step in a process where the most user frustration and drop-offs occur. This analysis provides a visual representation of the areas where users abandon your website.
"...They also offer a funnel visualization tool that highlights where users are dropping off most frequently on your live interface. ..." A Beginner's Guide to First Click Testing

SmileBack in Action: Unique Activities

What Are the key features of SmileBack for Collecting Feedback?
SmileBack is a customer satisfaction tool that enables organizations to collect feedback, analyze sentiment, and segment customers. It provides features for survey management, feedback administration, and integration with other systems. nWhile SmileBack offers robust CSAT capabilities, it does not yet have an NPS tool.
"...The statistics and insight provided by issuing the customer surveys...." Peer review by Matthew G, Second Line Support Team Lead, Information Technology and Services
What benefits does SmileBack offer for Rating And Review Management?
Smileback facilitates customer rating and review collection. It enables businesses to track key performance indicators such as response rates and review frequency. This tool assists in gaining customer insights and adapting services to meet customer needs.
"...We are able to get customer reviews and feedbacks quickly, and use that feedback to adjust to our customers needs and wants...." Peer review by Nick N, IT Consultant, Retail
What benefits does SmileBack offer for Helpdesk Management?
SmileBack collects customer feedback after every helpdesk interaction. This feedback is presented visually to helpdesk managers and the broader company. The system provides actionable insights to improve customer satisfaction and revenue.
"...Customer satisfaction survey, for clients using our helpdesk for support...." Peer review by Executive Sponsor

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


engagement management

engaging and following up


segmentation and targeting


communication management

sending & publishing communications




helpdesk management


customer feedback management



sales document management

proposal & quote management


sales review & feedback


competitive intelligence


workflow management


rating and review management


loyalty management


social media analytics


engaging on social media


social media management

social media analytics

engaging on social media



lifetime value management


generation of new leads


relationship management


merger and acquisition



business development


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Launch new products

  • Improve stakeholder relations

  • Reduce bounce

  • Acquire customers

  • See 3 more
  • Enhance customer relationships

  • Acquire customers

  • Improve digital and social presence

  • Build brand awareness

  • Improve brand engagement

  • Improve efficiency

  • Increase sales & revenue

  • Grow market share

  • See 5 more

Business Setting

Lyssna SmileBack
Peer score 4.3 4.8
Peer insights 310 1239
Top industries
Information Technology And Services 52.0%
Internet 27.0%
Design 12.0%
Information Technology And Services 60.0%
Computer Software 12.0%
Computer & Network Security 12.0%
SMB and Mid-Market 94.0% 98.0%
Enterprise 6.0% 2.0%
Pricing SmileBack