Lotame: Lotame's Spherical platform enhances data intelligence and usability for digital marketers. A demo can be booked to see its capabilities in action.
Playable: Playable enhances video marketing effectiveness by using data science. Guesswork is replaced with data-driven insights for more impactful campaigns.
Introducing Lotame and Playable
Lotame, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform, whereas Playable, IDOMOO, Spotlightr (formerly vooPlayer), etc., belong to a category of solutions that help Authoring and Publishing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.
Playable focuses on Engagement Management with Video, Communication Management with Video, Campaign Management with E-Mail, Social Media Management with Video, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Lotame and Playable: Best activities based on customer satisfaction
Lotame in Action: Unique Activities
What makes Lotame ideal for Advertisement?
"...We also purchase 3rd party segments (Lotame has a vast marketplace) and serve ads to those...." Peer review by Rob S, Yield Manager
What makes Lotame ideal for Training & Onboarding?
"...Good online training platforms & know how centers...." Peer review by Verified User, C-Level Executive in Product Management, Media Production
Playable in Action: Unique Activities
What makes Playable ideal for Engagement Management?
"...Emarsys, part of SAP, is the omnichannel customer engagement platform of choice for more than 1,500 companies worldwide...." Video Email for Emarsys
Why is Playable the best choice for Campaign Management?
"...Easily add video to your email marketing campaigns...." Video Email for Mailchimp
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Acquire customers
-
Increase sales & revenue
-
Enhance customer relationships
-
Improve efficiency
-
Enter new markets internationally or locally
-
Improve ROI
-
Launch new products
-
Grow market share
-
Improve stakeholder relations
-
Scale best practices
-
Improve brand engagement
-
Build brand awareness
-
Improve visibility
- See 10 more
-
Improve ROI
-
Increase sales & revenue
-
Acquire customers
-
Improve brand engagement
-
Improve digital and social presence
-
Enhance customer relationships
-
Grow market share
-
Launch new products
-
Improve efficiency
- See 6 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
Integrations
Ecosystem partners each product commonly connects with.
Lotame
News
Latest Lotame news
Onetag & Lotame Partner to Scale Global Audience Activation
Onetag and Lotame have formed a partnership to enhance global audience activation. This collaboration integrates Lotame's Data Exchange with Onetag's Smart Curation Platform, enabling marketers to access high-quality, cookieless audience data for precise targeting. The partnership aims to optimize programmatic media curation by leveraging advanced demographics and AI-driven campaign optimization.
Latest Playable news
Playable Brings Controllable Audio to Inline Autoplay Video inside Email
Playable introduces controllable audio for inline autoplay video in emails, enhancing user engagement without redirecting to external platforms. This feature integrates with over 30 marketing platforms, including Salesforce and Mailchimp, allowing brands to maintain focus on their content and calls to action. The solution aims to reduce customer drop-off by keeping interactions within the email.