Oracle Advertising Overview
Oracle Advertising offers comprehensive marketing solutions, enhancing audience targeting, brand safety, and campaign performance through technologies from key acquisitions. Automated patch management combats rogue cloud application usage reported by 93% of companies.
Use Cases
Customers recommend Advertisement, Communication Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Oracle Advertising.
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Oracle Advertising.
Oracle Advertising Use-Cases and Business Priorities: Customer Satisfaction Data
Oracle Advertising's features include Personalization, Capture Information, and Bot. and Oracle Advertising support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Oracle Advertising analytics capabilities include Analytics, and Custom Reports.
Reviews
"...I recommend all businesses use datalogix to make their marketing campaigning easier...." Peer review by William T, William Tidey
Peer review evidence (same sources as the product rating summary)
"...Part of the ODC, Moat makes brand advertising more effective by delivering software to measure and optimize media against viewability and attention, brand safety, invalid traffic, and quality...." Why the digital ad industry needs to stop conflating ad verification with success
"...They've also released the Buy Through Rate product that allows users to see which of their publisher partners that is plugged in the tool is the most efficient at reaching actual purchasers of a product...." Peer review by Corey B, Online Display Media Buyer, Marketing and Advertising
"...Cloud architecture includes data management, databases, and applications, while the Oracle Data Cloud is primarily for driving big data analytics for business intelligence insights...." Google makes its Cloud AutoML service available on Kaggle - SiliconANGLE News plus 2 more
Oracle Advertising, Tubular, Digital Pigeon, eLogger, Cerberus FTP Server, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Oracle Advertising
Top Industries
- Marketing and Advertising
- Banking
- Information Technology and Services
Popular in
- Small Business
- Enterprise
- Mid Market
Oracle Advertising is popular in Marketing And Advertising, Banking, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.
Oracle Advertising Customer wins, Customer success stories, Case studies
How efficiently Does Oracle Advertising manage your Advertisement?
How does Oracle Advertising facilitate Communication Management?
What makes Oracle Advertising ideal for Competitive Intelligence?
What benefits does Oracle Advertising offer for Account Management?
Why is Oracle Advertising the best choice for Campaign Management?
11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising solved their Data Management Platform needs. Cuspera uses 796 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.
Discover Oracle Advertising and Customer Experience vision for CX
Frequently Asked Questions(FAQ)
for Oracle Advertising
What is Oracle Advertising?
Oracle Advertising (Formerly Oracle Data Cloud) provides solutions that work across the audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey enabling better business outcomes.
It enables audience planning, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measure of ad campaigns using technologies from various acquisitions. such as AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.
Oracle Data Cloud's Reach the Right Audience feature enables maximizing the impact of advertising by understanding the customers and most valuable prospects on a whole new level. Its Protect the Ad Spend feature helps provide protection against fraud while ensuring the ads are in view and appearing alongside safe, relevant content. Moat Analytics enables the measure of campaign performance and optimization for success.
What is Oracle Advertising used for?
What are the top features of Oracle Advertising?
Who uses Oracle Advertising?
What are Oracle Advertising alternatives?
Where is Oracle Advertising located?
Peers used Oracle Advertising for advertisement and communication management
Oracle Advertising Competitors
Oracle Advertising Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (24) |
| Analytics | Read Reviews (115) |
| Custom Reports | Read Reviews (73) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (24) |
| Analytics | Read Reviews (115) |
| Custom Reports | Read Reviews (73) |
Software Failure Risk Guidance
?for Oracle Advertising
Overall Risk Meter
Top Failure Risks for Oracle Advertising
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Oracle Corporation Profile
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