Oracle Advertising Overview

Oracle Advertising offers comprehensive marketing solutions, enhancing audience targeting, brand safety, and campaign performance through technologies from key acquisitions. Automated patch management combats rogue cloud application usage reported by 93% of companies.

Use Cases

Customers recommend Advertisement, Communication Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Oracle Advertising.

Other use cases:

  • Account Management
  • Campaign Management
  • Lead Qualification: Technographic
  • Engagement Management
  • Lead Analytics
  • Collaboration
  • Content Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Oracle Advertising.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Visibility
  • Scale Best Practices
  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve Internal Communications
  • Build Brand Awareness
  • Launch New Products
  • Improve Efficiency
  • Establish Thought Leadership
See all business priorities See less business priorities

Oracle Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Advertising's features include Personalization, Capture Information, and Bot. and Oracle Advertising support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Oracle Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I like how they are able to help people with advertisement campaings...." Peer review by William T, William Tidey

Peer review evidence (same sources as the product rating summary)

"...And placing ads on pages that don t diminish a brand s reputation remains a major headache for digital advertisers. ..." Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter
"...He joined Oracle with the Moat acquisition in 2017, where he focused on scaling the sales team and revenue for the business with strategic publishers and platforms...." Defining the publisher of the future
"...Cloud architecture includes data management, databases, and applications, while the Oracle Data Cloud is primarily for driving big data analytics for business intelligence insights...." Google Cloud pumps profits into parent company Alphabet's bottom line - FierceTelecom plus 2 more

Oracle Advertising, Tubular, Digital Pigeon, eLogger, Cerberus FTP Server, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Advertising

Top Industries

  • Marketing and Advertising
  • Banking
  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Oracle Advertising is popular in Marketing And Advertising, Banking, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.

Oracle Advertising Customer wins, Customer success stories, Case studies

Why is Oracle Advertising the best choice for Communication Management?

How can Oracle Advertising optimize your Competitive Intelligence Workflow?

What solutions does Oracle Advertising provide for Account Management?

What benefits does Oracle Advertising offer for Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising solved their Data Management Platform needs. Cuspera uses 796 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

 

Department of Veterans Affairs - Government - Very Large

House committee subpoenas Oracle’s Ellison about costly veterans health records project

Washington, USA

The House Veterans’ Affairs Committee has subpoenaed Oracle's Larry Ellison regarding the costly and delayed electronic health records project for the Department of Veterans Affairs. Initially esti...mated at $10 billion, the project is now projected to cost $27 billion and is behind schedule. Oracle's software is central to the project, which has faced bipartisan criticism for its management and execution.

Read on →
 

U.S. Department of Defense - Defense - Very Large

Oracle Secures $7 Billion Pentagon IT Modernization Agreement

Washington, D.C., USA

Oracle has secured a $7 billion, 10-year enterprise software agreement with the U.S. Department of Defense to modernize its IT infrastructure. The contract consolidates Oracle's software licenses and... support across the Pentagon, aiming to enhance interoperability, reduce cybersecurity risks, and streamline software procurement. The deal includes Oracle's cloud-based SaaS applications and AI technology, supporting mission-critical scenarios.

Read on →
 

U.S. Department of War - Defense - Very Large

Pentagon Consolidates Oracle Software Into One $6.99B, 10-Year Contract

Arlington, USA

The U.S. Department of War awarded Oracle a $6.99 billion, 10-year contract to consolidate its on-premises software across all military branches and intelligence agencies. This sole-source contract i...s expected to save $441 million and locks out competitors for a decade, providing Oracle with a stable revenue base amid its financial challenges.

Read on →
 

Zebra Technologies - Information Technology And Services - Large

Lincolnshire, USA

Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90% of orders, saving 20,000 hours yearly. Integration with tr...ansportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.

Read more →
 

Twelve Labs - Information Technology And Services - Small

San Francisco, USA

Twelve Labs used Oracle Cloud Infrastructure to train advanced AI video models. The company needed powerful computing to process hours of video data. OCI provided high-performance GPU nodes and fast ...networking. This led to 5X to 10X training efficiency gains. Twelve Labs went to market faster than planned. Their models help users search large video datasets for specific moments.

Read more →
 

Nomura Research Institute (NRI) - Professional Services - Large

Tokyo, Japan

Oracle Alloy helped Nomura Research Institute (NRI) expand its cloud business and sovereign AI offerings. NRI used Oracle Alloy to meet strict financial governance and data sovereignty needs for its ...customers. The solution enabled NRI to offer over 100 Oracle Cloud Infrastructure services and financial applications. NRI improved customer satisfaction by deploying NVIDIA Hopper GPUs in a dedicated cloud. The platform supports AI initiatives and regulatory compliance for Japan’s financial sector.

Read more →

Discover Oracle Advertising and Customer Experience vision for CX

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Oracle Advertising

What is Oracle Advertising?

Oracle Advertising (Formerly Oracle Data Cloud) provides solutions that work across the audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey enabling better business outcomes.

It enables audience planning, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measure of ad campaigns using technologies from various acquisitions. such as AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.

Oracle Data Cloud's Reach the Right Audience feature enables maximizing the impact of advertising by understanding the customers and most valuable prospects on a whole new level. Its Protect the Ad Spend feature helps provide protection against fraud while ensuring the ads are in view and appearing alongside safe, relevant content. Moat Analytics enables the measure of campaign performance and optimization for success.

What is Oracle Advertising used for?

Oracle Advertising is a Data Management Platform Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Communication Management and Competitive Intelligence .

What are the top features of Oracle Advertising?

Personalization, Capture information and bot are some of the top features of Oracle Advertising.

Who uses Oracle Advertising?

Oracle Advertising is used by Marketing And Advertising, Banking and Information Technology And Services among other industries.

What are Oracle Advertising alternatives?

Tubular, Digital Pigeon, ELogger and Cerberus FTP Server are popular alternatives for Oracle Advertising.

Where is Oracle Advertising located?

Oracle Advertising is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Advertising for advertisement and communication management

Oracle Advertising Competitors

Oracle Advertising Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (24)
Analytics

4.86/5 ★

Read Reviews (115)
Custom Reports

4.63/5 ★

Read Reviews (73)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (24)
Analytics

4.86/5 ★

Read Reviews (115)
Custom Reports

4.63/5 ★

Read Reviews (73)

Software Failure Risk Guidance

?

for Oracle Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Advertising

Oracle Corporation News

Partnership

Oracle Has Committed Hundreds of Billions to AI Data Centers. These 2 Industrial Stocks Will Power Them.

Oracle is investing billions in AI-focused data centers, boosting demand for infrastructure from Vertiv and Caterpillar. Vertiv provides power management and cooling systems, while Caterpillar supplies on-site power solutions. Their collaboration aims to accelerate data center deployment and power availability, supporting Oracle's cloud infrastructure expansion.

Read more →
Product

Oracle Exec Tells Workers That Its Own AI Rollout Didnt Go so Smoothly

Oracle's internal AI rollout, involving OpenAI's ChatGPT and Codex, improved code writing speed but created new bottlenecks. The company achieved 80% adoption within three months by establishing standards and controls. Oracle also used Anthropic's Mythos model to enhance code security, despite high false positives.

Read more →
Product

Death of the SaaS UI: How AI Agents Are Reshaping Salesforce, Oracle and Enterprise Software

Oracle is transforming its applications into agentic systems with Fusion Agentic Applications, allowing AI agents to execute business processes by accessing enterprise data and workflows. This shift aligns with industry trends where AI agents are reshaping enterprise software, reducing reliance on traditional SaaS UIs, and enhancing intelligent workflow automation.

Read more →
Product

Google Cloud launches M4N instances for Oracle workloads

Google Cloud has launched M4N instances in Google Compute Engine, targeting Oracle workloads with high memory and I/O needs. The new instances aim to optimize Oracle database deployments by reducing licensing costs through better compute-to-memory matching. The M4N series, featuring Intel Xeon processors, offers enhanced memory and storage performance, addressing enterprise needs for scalability and efficiency.

Read more →

Oracle Corporation Profile

Company Name

Oracle Corporation

Company Website

https://www.oracle.com/index.html

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO