Oracle Advertising Overview
Oracle Advertising offers comprehensive marketing solutions, enhancing audience targeting, brand safety, and campaign performance through technologies from key acquisitions. Automated patch management combats rogue cloud application usage reported by 93% of companies.
Use Cases
Customers recommend Advertisement, Communication Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Oracle Advertising.
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Oracle Advertising.
Oracle Advertising Use-Cases and Business Priorities: Customer Satisfaction Data
Oracle Advertising's features include Personalization, Capture Information, and Bot. and Oracle Advertising support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Oracle Advertising analytics capabilities include Analytics, and Custom Reports.
Reviews
"...The data gave us better results when paired with Facebook's advanced targeting, before Facebook removed their data, but Oracle's solution is better than the alternative - not having good targeting for ads...." Peer review by Kelsey M, Social Media Specialist, Marketing and Advertising
Oracle Advertising, Tubular, Digital Pigeon, eLogger, Cerberus FTP Server, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Oracle Advertising
Top Industries
- Marketing and Advertising
- Banking
- Information Technology and Services
Popular in
- Small Business
- Enterprise
- Mid Market
Oracle Advertising is popular in Marketing And Advertising, Banking, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.
Comprehensive Insights on Oracle Advertising Use Cases
How efficiently Does Oracle Advertising manage your Advertisement?
How efficiently Does Oracle Advertising manage your Communication Management?
What makes Oracle Advertising ideal for Competitive Intelligence?
What makes Oracle Advertising ideal for Account Management?
How can Oracle Advertising optimize your Campaign Management Workflow?
11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising solved their Data Management Platform needs. Cuspera uses 796 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.
Video
Discover Oracle Advertising and Customer Experience vision for CX
Frequently Asked Questions(FAQ)
for Oracle Advertising
What is Oracle Advertising?
Oracle Advertising (Formerly Oracle Data Cloud) provides solutions that work across the audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey enabling better business outcomes.
It enables audience planning, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measure of ad campaigns using technologies from various acquisitions. such as AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.
Oracle Data Cloud's Reach the Right Audience feature enables maximizing the impact of advertising by understanding the customers and most valuable prospects on a whole new level. Its Protect the Ad Spend feature helps provide protection against fraud while ensuring the ads are in view and appearing alongside safe, relevant content. Moat Analytics enables the measure of campaign performance and optimization for success.
What is Oracle Advertising used for?
What are the top features of Oracle Advertising?
Who uses Oracle Advertising?
What are Oracle Advertising alternatives?
Where is Oracle Advertising located?
Peers used Oracle Advertising for advertisement and communication management
Oracle Advertising Competitors
Oracle Advertising Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (24) |
| Analytics | Read Reviews (115) |
| Custom Reports | Read Reviews (73) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (24) |
| Analytics | Read Reviews (115) |
| Custom Reports | Read Reviews (73) |
Software Failure Risk Guidance
?for Oracle Advertising
Overall Risk Meter
Top Failure Risks for Oracle Advertising
Oracle Corporation News
Oracle to Offer Googles Gemini Models to Customers, Accelerating Enterprises Agentic AI Journeys
Oracle and Google Cloud have expanded their partnership to integrate Google's Gemini AI models into Oracle Cloud Infrastructure (OCI) Generative AI service. This collaboration allows Oracle customers to utilize advanced AI capabilities for various enterprise applications, including finance, HR, and marketing, enhancing workflow automation and AI agent deployment.
Oracle Deploys OpenAI GPT-5 Across Database and Cloud Applications Portfolio
Oracle has integrated OpenAI's GPT-5 across its database and cloud applications, including Oracle Fusion Cloud Applications and Oracle NetSuite. This deployment allows customers to leverage advanced AI capabilities for enhanced coding, reasoning, and business insights. The integration aims to improve productivity and decision-making through sophisticated AI-driven processes.
Celent Recognizes Oracle for Excellence in Digital Banking Platforms
Oracle Financial Services has been recognized by Celent as a leader in digital banking platforms, earning the Luminary designation in corporate digital banking and multiple XCelent Awards for retail and SMB banking. This recognition highlights Oracle's innovation in scalable, secure digital banking solutions across various regions, reinforcing its leadership in the financial services industry.
Lighthouse Now Available on Oracle Cloud Marketplace
Lighthouse's platform suite is now available on Oracle Cloud Marketplace, integrating with Oracle's OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). This integration allows hoteliers to access real-time data and insights, enhancing revenue management. The deployment on Oracle Cloud Infrastructure (OCI) offers streamlined data flow and operational efficiency for hotels globally.
Oracle Corporation Profile
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