Oracle Advertising Overview

Oracle Advertising offers comprehensive marketing solutions, enhancing audience targeting, brand safety, and campaign performance through technologies from key acquisitions. Automated patch management combats rogue cloud application usage reported by 93% of companies.

Use Cases

Customers recommend Advertisement, Communication Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Oracle Advertising.

Other use cases:

  • Account Management
  • Campaign Management
  • Lead Qualification: Technographic
  • Engagement Management
  • Lead Analytics
  • Collaboration
  • Content Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Oracle Advertising.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Visibility
  • Scale Best Practices
  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve Internal Communications
  • Build Brand Awareness
  • Launch New Products
  • Improve Efficiency
  • Establish Thought Leadership
See all business priorities See less business priorities

Oracle Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Advertising's features include Personalization, Capture Information, and Bot. and Oracle Advertising support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Oracle Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I recommend all businesses use datalogix to make their marketing campaigning easier...." Peer review by William T, William Tidey

Peer review evidence (same sources as the product rating summary)

"...Oracle Advertising has won Adweek Readers Choice Awards for brand safety, measurement and analytics, and fraud prevention...." Advertising Software
"...They've also released the Buy Through Rate product that allows users to see which of their publisher partners that is plugged in the tool is the most efficient at reaching actual purchasers of a product...." Peer review by Corey B, Online Display Media Buyer, Marketing and Advertising
"...Cloud architecture includes data management, databases, and applications, while the Oracle Data Cloud is primarily for driving big data analytics for business intelligence insights...." Google Cloud pumps profits into parent company Alphabet's bottom line - FierceTelecom plus 2 more

Oracle Advertising, Tubular, Digital Pigeon, eLogger, Cerberus FTP Server, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Advertising

Top Industries

  • Marketing and Advertising
  • Banking
  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Oracle Advertising is popular in Marketing And Advertising, Banking, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.

Oracle Advertising Customer wins, Customer success stories, Case studies

How does Oracle Advertising facilitate Communication Management?

What Are the key features of Oracle Advertising for Competitive Intelligence?

What solutions does Oracle Advertising provide for Account Management?

How does Oracle Advertising facilitate Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising solved their Data Management Platform needs. Cuspera uses 796 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

 

U.S. Department of Defense - Defense - Very Large

Oracle Secures $7 Billion Pentagon IT Modernization Agreement

Washington, D.C., USA

Oracle has secured a $7 billion, 10-year enterprise software agreement with the U.S. Department of Defense to modernize its IT infrastructure. The contract consolidates Oracle's software licenses and... support across the Pentagon, aiming to enhance interoperability, reduce cybersecurity risks, and streamline software procurement. The deal includes Oracle's cloud-based SaaS applications and AI technology, supporting mission-critical scenarios.

Read on →
 

U.S. Department of War - Defense - Very Large

Pentagon Consolidates Oracle Software Into One $6.99B, 10-Year Contract

Arlington, USA

The U.S. Department of War awarded Oracle a $6.99 billion, 10-year contract to consolidate its on-premises software across all military branches and intelligence agencies. This sole-source contract i...s expected to save $441 million and locks out competitors for a decade, providing Oracle with a stable revenue base amid its financial challenges.

Read on →
 

U.S. Department of War - Defense - Very Large

Oracle wins $7 billion Pentagon software contract

Washington D.C., USA

Oracle secured a 10-year contract worth up to $6.99 billion from the U.S. Department of War to consolidate Oracle software licenses across military branches. The deal, part of the Enterprise Software... Initiative, includes on-premises licenses, maintenance, consulting, and SaaS offerings. It aims to streamline procurement and enhance cloud and AI capabilities, generating significant taxpayer savings.

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Zebra Technologies - Information Technology And Services - Large

Lincolnshire, USA

Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90% of orders, saving 20,000 hours yearly. Integration with tr...ansportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.

Read more →
 

Twelve Labs - Information Technology And Services - Small

San Francisco, USA

Twelve Labs used Oracle Cloud Infrastructure to train advanced AI video models. The company needed powerful computing to process hours of video data. OCI provided high-performance GPU nodes and fast ...networking. This led to 5X to 10X training efficiency gains. Twelve Labs went to market faster than planned. Their models help users search large video datasets for specific moments.

Read more →
 

Nomura Research Institute (NRI) - Professional Services - Large

Tokyo, Japan

Oracle Alloy helped Nomura Research Institute (NRI) expand its cloud business and sovereign AI offerings. NRI used Oracle Alloy to meet strict financial governance and data sovereignty needs for its ...customers. The solution enabled NRI to offer over 100 Oracle Cloud Infrastructure services and financial applications. NRI improved customer satisfaction by deploying NVIDIA Hopper GPUs in a dedicated cloud. The platform supports AI initiatives and regulatory compliance for Japan’s financial sector.

Read more →

Discover Oracle Advertising and Customer Experience vision for CX

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Oracle Advertising

What is Oracle Advertising?

Oracle Advertising (Formerly Oracle Data Cloud) provides solutions that work across the audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey enabling better business outcomes.

It enables audience planning, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measure of ad campaigns using technologies from various acquisitions. such as AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.

Oracle Data Cloud's Reach the Right Audience feature enables maximizing the impact of advertising by understanding the customers and most valuable prospects on a whole new level. Its Protect the Ad Spend feature helps provide protection against fraud while ensuring the ads are in view and appearing alongside safe, relevant content. Moat Analytics enables the measure of campaign performance and optimization for success.

What is Oracle Advertising used for?

Oracle Advertising is a Data Management Platform Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Communication Management and Competitive Intelligence .

What are the top features of Oracle Advertising?

Personalization, Capture information and bot are some of the top features of Oracle Advertising.

Who uses Oracle Advertising?

Oracle Advertising is used by Marketing And Advertising, Banking and Information Technology And Services among other industries.

What are Oracle Advertising alternatives?

Tubular, Digital Pigeon, ELogger and Cerberus FTP Server are popular alternatives for Oracle Advertising.

Where is Oracle Advertising located?

Oracle Advertising is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Advertising for advertisement and communication management

Oracle Advertising Competitors

Oracle Advertising Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (24)
Analytics

4.86/5 ★

Read Reviews (115)
Custom Reports

4.63/5 ★

Read Reviews (73)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (24)
Analytics

4.86/5 ★

Read Reviews (115)
Custom Reports

4.63/5 ★

Read Reviews (73)

Software Failure Risk Guidance

?

for Oracle Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Advertising

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Oracle Corporation Profile

Company Name

Oracle Corporation

Company Website

https://www.oracle.com/index.html

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

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Financials

IPO