Product Business Settings

Oracle Advertising is popular in Marketing And Advertising, Banking, and Information Technology And Services industries and is widely used by Small Business, Enterprise, and Mid Market.

Oracle Advertising Product Overview

Oracle Advertising offers comprehensive marketing solutions, enhancing audience targeting, brand safety, and campaign performance through technologies from key acquisitions. Automated patch management combats rogue cloud application usage reported by 93% of companies.

How satisfied the customers are with Oracle Advertising use-cases

Reviews

"...Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement...." Peer review

Oracle Advertising Customer Insights, Testimonials and Case Studies

How does Oracle Advertising facilitate Communication Management?

What Are the key features of Oracle Advertising for Competitive Intelligence?

What Are the key features of Oracle Advertising for Account Management?

How does Oracle Advertising address your Campaign Management Challenges?

What is Oracle Advertising?

Oracle Advertising (Formerly Oracle Data Cloud) provides solutions that work across the audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey enabling better business outcomes.

It enables audience planning, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measure of ad campaigns using technologies from various acquisitions. such as AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.

Oracle Data Cloud's Reach the Right Audience feature enables maximizing the impact of advertising by understanding the customers and most valuable prospects on a whole new level. Its Protect the Ad Spend feature helps provide protection against fraud while ensuring the ads are in view and appearing alongside safe, relevant content. Moat Analytics enables the measure of campaign performance and optimization for success.

What is Oracle Advertising used for?

Oracle Advertising is a Data Management Platform Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Communication Management and Competitive Intelligence .

What are the top features of Oracle Advertising?

Personalization, Capture information and bot are some of the top features of Oracle Advertising.

Who uses Oracle Advertising?

Oracle Advertising is used by Marketing And Advertising, Banking and Information Technology And Services among other industries.

What are Oracle Advertising alternatives?

Tubular, Digital Pigeon, ELogger and Cerberus FTP Server are popular alternatives for Oracle Advertising.

Where is Oracle Advertising located?

Oracle Advertising is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.

11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising solved their Data Management Platform needs. Cuspera uses 796 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Discover Oracle Advertising and Customer Experience vision for CX

Video Thumbnail
lightning

Peers used Oracle Advertising for advertisement and communication management

Oracle Advertising Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.41/5

Read Reviews (24)
Analytics

4.86/5

Read Reviews (115)
Custom Reports

4.63/5

Read Reviews (73)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.41/5

Read Reviews (24)
Analytics

4.86/5

Read Reviews (115)
Custom Reports

4.63/5

Read Reviews (73)

Software Failure Risk Guidance

?

for Oracle Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Advertising

Oracle Corporation News

Awards
 

Oracle Named a Leader in 2026 Gartner Magic Quadrant for Source-to-Pay Suites

Oracle has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Source-to-Pay Suites, highlighting its Oracle Fusion Cloud Procurement's embedded AI, analytics, and automation capabilities. This recognition underscores Oracle's focus on innovation and helping customers achieve business outcomes through streamlined procurement processes and enhanced supplier collaboration.

Awards
 

Oracle Named a Leader in 2026 Gartner Magic Quadrant for Source - to - Pay Suites - Software - Oracle Corporation

Oracle has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Source-to-Pay Suites, highlighting its Oracle Fusion Cloud Procurement. The platform's embedded AI, analytics, and automation enhance procurement processes, offering features like AI-driven supplier management and strategic sourcing. This recognition underscores Oracle's innovation and execution in helping organizations streamline procurement and achieve business outcomes.

Partnership
 

Kenya secures first public cloud region through iXAfrica and Oracle alliance

Oracle and iXAfrica have partnered to establish Kenya's first public cloud region, enhancing local data storage and processing capabilities. This initiative will provide Oracle Cloud Infrastructure services in Nairobi, reducing latency and supporting data sovereignty. The collaboration aims to boost Kenya's digital infrastructure, benefiting enterprises, start-ups, and government agencies by offering a full suite of cloud services aligned with global standards.

Partnership
 

Oracle TikTok Deal Recasts Cloud Role And Data Oversight Risks

Oracle has finalized its role in a U.S.-based TikTok joint venture, expanding its responsibilities in storing and securing TikTok's U.S. user data. This partnership highlights Oracle's move into consumer-facing data infrastructure, aligning with its cloud and data security focus. The deal positions Oracle against major cloud providers like Amazon and Microsoft, emphasizing its capability in handling regulated, high-volume workloads.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO