Oracle Advertising Overview
Oracle Advertising offers comprehensive marketing solutions, enhancing audience targeting, brand safety, and campaign performance through technologies from key acquisitions. Automated patch management combats rogue cloud application usage reported by 93% of companies.
Use Cases
Customers recommend Advertisement, Communication Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Oracle Advertising.
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Oracle Advertising.
Oracle Advertising Use-Cases and Business Priorities: Customer Satisfaction Data
Oracle Advertising's features include Personalization, Capture Information, and Bot. and Oracle Advertising support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Oracle Advertising analytics capabilities include Analytics, and Custom Reports.
Reviews
"...helps us target specific demos or users and increase our campaign budgets from advertisers...." Peer review by Executive Sponsor
Peer review evidence (same sources as the product rating summary)
"...I like how they are able to help people with advertisement campaings...." Peer review by William T, William Tidey
"...They've also released the Buy Through Rate product that allows users to see which of their publisher partners that is plugged in the tool is the most efficient at reaching actual purchasers of a product...." Peer review by Corey B, Online Display Media Buyer, Marketing and Advertising
"...Cloud architecture includes data management, databases, and applications, while the Oracle Data Cloud is primarily for driving big data analytics for business intelligence insights...." Google makes its Cloud AutoML service available on Kaggle - SiliconANGLE News plus 2 more
Oracle Advertising, Tubular, Digital Pigeon, eLogger, Cerberus FTP Server, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Oracle Advertising
Top Industries
- Marketing and Advertising
- Banking
- Information Technology and Services
Popular in
- Small Business
- Enterprise
- Mid Market
Oracle Advertising is popular in Marketing And Advertising, Banking, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.
Oracle Advertising Customer wins, Customer success stories, Case studies
What Are the key features of Oracle Advertising for Advertisement?
How can Oracle Advertising enhance your Communication Management process?
What Are the key features of Oracle Advertising for Competitive Intelligence?
What makes Oracle Advertising ideal for Account Management?
How can Oracle Advertising enhance your Campaign Management process?
11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising solved their Data Management Platform needs. Cuspera uses 796 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.
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Frequently Asked Questions (FAQ)
What buyers ask before choosing Oracle Advertising
What is Oracle Advertising?
Oracle Advertising (Formerly Oracle Data Cloud) provides solutions that work across the audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey enabling better business outcomes.
It enables audience planning, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measure of ad campaigns using technologies from various acquisitions. such as AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.
Oracle Data Cloud's Reach the Right Audience feature enables maximizing the impact of advertising by understanding the customers and most valuable prospects on a whole new level. Its Protect the Ad Spend feature helps provide protection against fraud while ensuring the ads are in view and appearing alongside safe, relevant content. Moat Analytics enables the measure of campaign performance and optimization for success.
What is Oracle Advertising used for?
What are the top features of Oracle Advertising?
Who uses Oracle Advertising?
What are Oracle Advertising alternatives?
Where is Oracle Advertising located?
Peers used Oracle Advertising for advertisement and communication management
Oracle Advertising Competitors
Oracle Advertising Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (24) |
| Analytics | Read Reviews (115) |
| Custom Reports | Read Reviews (73) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (24) |
| Analytics | Read Reviews (115) |
| Custom Reports | Read Reviews (73) |
Software Failure Risk Guidance
?for Oracle Advertising
Overall Risk Meter
Top Failure Risks for Oracle Advertising
Oracle Corporation News
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Oracle Critical Security Patch Update June 2026
Oracle's June 2026 Critical Security Patch Update addresses 243 CVEs with 245 patches, including 122 critical updates. Oracle Fusion Middleware received the most patches, highlighting Oracle's focus on enhancing security across its product families. The update aims to mitigate vulnerabilities, including a zero-day in Oracle PeopleSoft, exploited by ShinyHunters.
Oracle’s Second Monthly Security Updates Deliver 245 Patches
Oracle released its June 2026 Critical Security Patch Update, delivering 245 patches for various products, including Fusion Middleware and MySQL. Over 100 vulnerabilities were rated critical, with many exploitable remotely. This update aims to address severe vulnerabilities more frequently, supplementing Oracle's quarterly patches.
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