Oracle Advertising Overview

This is a summary of the comprehensive capabilities and benefits of Oracle Advertising based on over 796 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Oracle Advertising, Lotame, Porch Group Media, ataccama, Custora Platform, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Oracle Advertising is right for your needs? Our Cuspera AI engine can evaluate how Oracle Advertising fits your specific business needs, industry, and context. Get your personalized assessment report today.

Oracle Advertising supports business activities such as:

  • Advertisement
  • Communication Management
  • Competitive Intelligence
  • Account Management
  • Campaign Management

Oracle Advertising can help you with many business goals, such as Acquire Customers, Improve ROI, Enter New Markets Internationally Or Locally, Grow Market Share, Improve Visibility, etc. As a solution, Oracle Advertising's capabilities include Personalization, Capture Information, and Bot.

Oracle Advertising was founded in 1977. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...helps us target specific demos or users and increase our campaign budgets from advertisers...." Peer review by Executive Sponsor

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising solved their Data Management Platform needs. Cuspera uses 796 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Oracle Advertising.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Visibility
  • Scale Best Practices
  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve Internal Communications
  • Build Brand Awareness
  • Launch New Products
  • Improve Efficiency
  • Establish Thought Leadership
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Communication Management , Competitive Intelligence , as the business use cases that they have been most satisfied while using Oracle Advertising.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement

4.80/5 ★

Read Reviews (119)

"...helps us target specific demos or users and increase our campaign budgets from advertisers...."
Communication Management

4.81/5 ★

Read Reviews (23)

"...He joined Oracle with the Moat acquisition in 2017, where he focused on scaling the sales team and revenue for the business with strategic publishers and platforms...." Defining the publisher of the future
sending & publishing communications

4.75/5 ★

Read Reviews (19)

"...Learn more about invalid traffic and how Moat by Oracle Data Cloud helps advertisers and publishers protect ad spend. ..."
Competitive Intelligence

4.84/5 ★

Read Reviews (19)

"...Cloud architecture includes data management, databases, and applications, while the Oracle Data Cloud is primarily for driving big data analytics for business intelligence insights...." Microsoft's Project xCloud is already crushing Google Stadia - Business Insider plus 2 more
PEER EXPERIENCES
Advertisement

4.80/5 ★

Read Reviews (119)

"...helps us target specific demos or users and increase our campaign budgets from advertisers...." Peer review by Executive Sponsor
Communication Management

4.81/5 ★

Read Reviews (23)

"...He joined Oracle with the Moat acquisition in 2017, where he focused on scaling the sales team and revenue for the business with strategic publishers and platforms...." Defining the publisher of the future
sending & publishing communications

4.81/5 ★

Read Reviews (19)

Competitive Intelligence

4.84/5 ★

Read Reviews (19)

"...Cloud architecture includes data management, databases, and applications, while the Oracle Data Cloud is primarily for driving big data analytics for business intelligence insights...." Microsoft's Project xCloud is already crushing Google Stadia - Business Insider plus 2 more

28+ more Business Use Cases

Our AI advisor, Wyz, harnessed 796 insights from peers and experts to help you assess how these Oracle Advertising use cases fit your Data Management Platform needs.

Frequently Asked Questions(FAQ)

for Oracle Advertising

What is Oracle Advertising?

Oracle Advertising (Formerly Oracle Data Cloud) provides solutions that work across the audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey enabling better business outcomes.

What is Oracle Advertising used for?

Oracle Advertising is a Data Management Platform Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Communication Management and Competitive Intelligence .

What are the top features of Oracle Advertising?

Personalization, Capture information and bot are some of the top features of Oracle Advertising.

Who uses Oracle Advertising?

Oracle Advertising is used by Marketing And Advertising, Banking and Information Technology And Services among other industries.

What are Oracle Advertising alternatives?

Lotame, Porch Group Media, Ataccama and Custora Platform are popular alternatives for Oracle Advertising.

Where is Oracle Advertising located?

Oracle Advertising is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.

Popular Business Setting

for Oracle Advertising

Top Industries

  • Marketing and Advertising
  • Banking
  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Peers used Oracle Advertising to Acquire customers and Improve ROI

Peer and Expert Opinion on Features

for Oracle Advertising

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.58/5 ★

Read Reviews (25)
Capture information

4.75/5 ★

Read Reviews (10)
bot

3.87/5 ★

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

4.58/5 ★

Read Reviews (25)
Capture information

4.75/5 ★

Read Reviews (10)
bot

3.87/5 ★

Read Reviews (6)

IT and Other Capabilities

for Oracle Advertising

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.22/5 ★

Read Reviews (12)
Data Import

4.04/5 ★

Read Reviews (20)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.22/5 ★

Read Reviews (12)
Data Import

4.04/5 ★

Read Reviews (20)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.83/5 ★

Read Reviews (47)
Chat Support

3.69/5 ★

Read Reviews (2)
Email Support

3.42/5 ★

Read Reviews (1)
Phone Support

3.42/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.83/5 ★

Read Reviews (47)
Chat Support

3.69/5 ★

Read Reviews (2)
Email Support

3.42/5 ★

Read Reviews (1)
Phone Support

3.42/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (24)
Analytics

4.86/5 ★

Read Reviews (115)
Custom Reports

4.63/5 ★

Read Reviews (73)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (24)
Analytics

4.86/5 ★

Read Reviews (115)
Custom Reports

4.63/5 ★

Read Reviews (73)

Software Failure Risk Guidance

?

for Oracle Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Advertising

Vendor Profile Details

Company Name

Oracle

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO