cuspera logo CUSPERA

Lotame vs Klaviyo: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lotame vs. Klaviyo is based on a specific set of business needs and context. The comparison uses 6659 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lotame and Klaviyo

Lotame, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform, whereas Klaviyo, Bloomreach, omnisend, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.

Klaviyo focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lotame

Focus area

Software Failure Risk

  • low

logo Klaviyo

Focus area

Klaviyo is better than Lotame for

Software Failure Risk

  • low

About

Lotame: DMP Provider | Data Management Platform & Solutions

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Age

2006

2012

Financials

SERIES D

SERIES D

Business Need

Total Processes
(we found evidences for)

52

98

Total Goals
(we found evidences for)

13

18

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



engagement management

engaging and following up


campaign monitoring


training & onboarding


lead qualification

lead qualification: demographic

lead qualification: behavioural



loyalty management

identify target customers

customise loyalty program


segmentation and targeting


helpdesk management



content management


generation of new leads


international marketing


products & pricelist management


social media management

social media analytics


competitive intelligence





sales document management

contract management



conversion management


trade show marketing






workflow management



lifetime value management




contact list management



measuring customer satisfaction


measuring net promoter score


customer feedback management

measuring customer satisfaction

measuring net promoter score


personalized marketing


rating and review management



social media marketing





promotion management


database marketing


knowledge management


create learning path


courses & assessment

create learning path



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Improve consistency

  • Improve digital and social presence

  • Increase average basket value

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve internal communications

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • text SMS

  • website

  • offline

  • point of sale

  • promotions

  • newsletter

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • chat

  • mass media

  • trade shows

  • omnichannel

  • mobile

  • Instagram

  • causes and charity

  • games

  • on premises

  • mobile app

  • review sites

  • Amazon

  • See 22 more
  • e-mail

  • social media

  • text SMS

  • website

  • offline

  • point of sale

  • promotions

  • newsletter

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • chat

  • mass media

  • trade shows

  • omnichannel

  • mobile

  • Instagram

  • causes and charity

  • games

  • on premises

  • mobile app

  • review sites

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting