Comparison Summary
This comparison report of Leadfeeder vs. AdRoll ABM (formerly RollWorks) is based on a specific set of business needs and context. The comparison uses 5679 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Leadfeeder and AdRoll ABM (formerly RollWorks)
Leadfeeder, Lead Forensics, Albacross, etc., belong to a category of solutions that help Lead Generation, whereas AdRoll ABM (formerly RollWorks), Terminus ABM platform, Agent3, etc., belong to a category of solutions that help Account Based Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Leadfeeder covers Generation Of New Leads with Website, Account Management, Engagement Management with Website, Campaign Management with Website, etc.
AdRoll ABM (formerly RollWorks) focuses on Account Management, Engagement Management with Website, Advertisement, Generation Of New Leads, etc.
"We have a few teams utilizing Leadfeeder, for our “Workplace solutions“ aka Commercial Moving team, both our Business Development cold calling reps and our outside Sales Reps have access and gave me very good feedback on finding good opportunities. ...We also have our Logistics team and Employee Relocation team utilizing, we haven't had as much traction or action with these but I believe that's more from not getting as much web traffic to those sections of our website yet. " - Brandan Savage
"RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach. " - Staisey Divorski
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Leadfeeder
Focus area
Leadfeeder is better than AdRoll ABM (formerly RollWorks) for
Software Failure Risk
About
Leadfeeder: Website Visitor Tracking Software
Purpose-built for B2B teams with omnichannel strategies
Age
2012
Financials
SERIES A
IPO
Business Need
Total Processes
(we found evidences for)
98
69
Total Goals
(we found evidences for)
16
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Increase sales & revenue
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Grow market share
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Scale best practices
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Improve digital and social presence
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Improve internal communications
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Launch new products
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Enter new markets internationally or locally
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Build brand awareness
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Establish thought leadership
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Improve brand engagement
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
- See 13 more
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Improve ROI
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Increase sales & revenue
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Acquire customers
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Enhance customer relationships
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Grow market share
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Build brand awareness
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Enter new markets internationally or locally
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Scale best practices
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Shorten ramp up time
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Improve stakeholder relations
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Improve efficiency
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Launch new products
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Improve digital and social presence
- See 10 more
Top Channels
Channels Used
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website
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e-mail
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user generated content
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blogs
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offline
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social media
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display advertisement
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on premises
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causes and charity
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games
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LinkedIn
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promotions
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video
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phone calls
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chat
- See 12 more
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website
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e-mail
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user generated content
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blogs
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offline
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social media
-
display advertisement
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on premises
-
causes and charity
-
games
-
LinkedIn
-
promotions
-
video
-
phone calls
-
chat
- See 12 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
