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Compare Inkit vs Oracle Responsys

Comparison Summary

For Inkit vs Oracle Responsys comparison, Our AI algorithm looked at 2222 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Inkit and Oracle Responsys to solve their respective business needs.

Pros and cons of Inkit and Oracle Responsys

Inkit is more suited to businesses that require Campaign Management and Engagement Management with E-Mail where as Oracle Responsys is focused towards Engagement Management with E-Mail and Campaign Management with E-Mail .

logo Inkit

Focus area

Inkit is better than Oracle Responsys for

Software Failure Risk

  • low

logo Oracle Responsys

Focus area

Software Failure Risk

  • low

About

Direct Mail Automation Software for Marketing & Retention

Oracle | Integrated Cloud Applications and Platform Services

Age

2017

1977

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

46

56

Total Goals
(we found evidences for)

10

12

Top Processes

Evidences indicate better relative satisfaction


campaign management

campaign analytics


engagement management

engaging and following up




customise loyalty program

identify target customers



communication management

sending & publishing communications



workflow management


lifetime value management


products & pricelist management


account management


personalized marketing


generation of new leads


segmentation and targeting


social media marketing


competitive intelligence


training & onboarding



promotion management


content management


helpdesk management


relationship management


touchpoint management



channel management



contact list management





international marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Build brand awareness

  • Improve consistency

  • See 7 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • promotions

  • mobile

  • text SMS

  • website

  • social media

  • user generated content

  • blogs

  • mobile app

  • offline

  • display advertisement

  • phone calls

  • point of sale

  • video

  • on premises

  • See 12 more
  • e-mail

  • promotions

  • mobile

  • text SMS

  • website

  • social media

  • user generated content

  • blogs

  • mobile app

  • offline

  • display advertisement

  • phone calls

  • point of sale

  • video

  • on premises

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting