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Compare iContact vs LISTSERV Maestro Email Marketing

Comparison Summary

For iContact vs LISTSERV Maestro Email Marketing comparison, Our AI algorithm looked at 11298 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using iContact and LISTSERV Maestro Email Marketing to solve their respective business needs.

Pros and cons of iContact and LISTSERV Maestro Email Marketing

iContact is more suited to businesses that require Communication Management with E-Mail and Contact List Management with E-Mail where as LISTSERV Maestro Email Marketing is focused towards Communication Management with E-Mail and Public Relations .

Both iContact and LISTSERV Maestro Email Marketing are Email Marketing software, peers recommend iContact for creating contact list and engaging on social media where as LISTSERV Maestro Email Marketing is more known for communication management and sending & publishing communications .

logo iContact

Focus area

iContact is better than LISTSERV Maestro Email Marketing for

Software Failure Risk

  • medium

logo LISTSERV Maestro Email Marketing

Focus area

LISTSERV Maestro Email Marketing is better than iContact for

Software Failure Risk

  • low

About

iContact | Affordable Email Marketing Solution

LISTSERV Email Marketing Solutions - L-Soft

Age

2003

Financials

SERIES B

NA

Business Need

Total Processes
(we found evidences for)

88

65

Total Goals
(we found evidences for)

16

14

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list


engagement management

engaging and following up


campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account


workflow management



helpdesk management


content management

content publishing



sales document management

contract management

proposal & quote management


generation of new leads


social media marketing



training & onboarding





loyalty management

identify target customers


subscription management


segmentation and targeting



promotion management


conversion management





outbound marketing


lifetime value management





trade show marketing


database marketing


business development


lead qualification





performance management


distribution management



community building


reputation management



relationship management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve navigation

  • Increase customer life time value

  • See 13 more
  • Scale best practices

  • Enhance customer relationships

  • Grow market share

  • Improve digital and social presence

  • Acquire customers

  • Increase sales & revenue

  • Establish thought leadership

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Launch new products

  • Improve brand engagement

  • Build brand awareness

  • Improve efficiency

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • social media

  • newsletter

  • mobile

  • website

  • offline

  • mobile app

  • video

  • user generated content

  • blogs

  • trade shows

  • on premises

  • promotions

  • phone calls

  • text SMS

  • point of sale

  • Twitter

  • mass media

  • television

  • events

  • See 17 more
  • e-mail

  • social media

  • newsletter

  • mobile

  • website

  • offline

  • mobile app

  • video

  • user generated content

  • blogs

  • trade shows

  • on premises

  • promotions

  • phone calls

  • text SMS

  • point of sale

  • Twitter

  • mass media

  • television

  • events

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting