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Hubspot Sales Hub vs ActiveCampaign: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hubspot Sales Hub vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 35978 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hubspot Sales Hub and ActiveCampaign

Hubspot Sales Hub, HubSpot CRM, Zoho CRM, etc., belong to a category of solutions that help CRM, whereas ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hubspot Sales Hub covers Communication Management with E-Mail, Engagement Management with E-Mail, Contact List Management with E-Mail, Social Media Management with Social Media, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

"Hubspot has allowed us to help small businesses get access to enterprise tools and functionality affordably. Our clients love having to only learn one tool that will support the evolving marketing, sales, and support needs of their business. " - Amara Omoregie

"Through the ActiveCampaign platform, we are able to create a marketing funnel of school foodservice directors throughout the United States and provide them with content that is very specific to their needs , impacting over a billion annual school me...als. " - Lori Taylor

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hubspot Sales Hub

Focus area

Hubspot Sales Hub is better than ActiveCampaign for

Software Failure Risk

  • medium

logo ActiveCampaign

Focus area

ActiveCampaign is better than Hubspot Sales Hub for

Software Failure Risk

  • medium

About

Fully featured Sales CRM and Sales Engagement Software

CXA Platform to engage with their customers

Age

2006

2003

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

123

133

Total Goals
(we found evidences for)

18

18

Top Processes

Evidences indicate better relative satisfaction


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up

engaging with scheduling & cadence


contact list management

creating contact list


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account




sales call management

call transcription


generation of new leads




sales document management

proposal & quote management

contract management


content publishing

searching for content


campaign monitoring





training & onboarding


business development


conversion management



social media marketing




pipeline management





discount management


promotion management


account management



relationship management


customer feedback management

measuring customer satisfaction

measuring net promoter score


knowledge management



lead qualification: technographic

lead qualification: behavioural

lead qualification: demographic





performance management


personalized marketing


identify target customers


competitive intelligence


database marketing


follower management



products & pricelist management


relationship marketing


rating and review management



segmentation and targeting






customer case management


motivation management


sales review & feedback


lifetime value management



opportunity management


revenue cycle management




courses & assessment

create learning path


distribution management








trade show marketing



international marketing



conference call management


subscription management



sales commission management


referral management


outbound marketing


community building



calendar management




membership management


channel management


touchpoint management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve stakeholder relations

  • Improve internal communications

  • Improve digital and social presence

  • Improve efficiency

  • Improve visibility

  • Shorten ramp up time

  • Establish thought leadership

  • Launch new products

  • Increase customer life time value

  • Build brand awareness

  • Improve brand engagement

  • See 15 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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Business Setting