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Hotjar vs Twik: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hotjar vs. Twik is based on a specific set of business needs and context. The comparison uses 7430 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hotjar and Twik

Hotjar, Twik, crazyegg, unbounce, etc., belong to a category of solutions that help Conversion Rate Optimization. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hotjar covers Engagement Management with Website, Customer Feedback Management with Website, Funnel Analysis with Website, Generation Of New Leads with Website, etc.

Twik focuses on Engagement Management with Website, Advertisement with Website, Competitive Intelligence, Segmentation And Targeting with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hotjar

Focus area

Hotjar is better than Twik for

Software Failure Risk

  • medium

logo Twik

Focus area

Software Failure Risk

  • medium

About

Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form ...

Twik - Personalization Automation & User Experience BI Tool

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

86

29

Total Goals
(we found evidences for)

17

7

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


customer feedback management

measuring net promoter score

measuring customer satisfaction



generation of new leads



content management

searching for content

content publishing


training & onboarding


helpdesk management



communication management

tracking & monitoring communications

sending & publishing communications


campaign management


conversion management


social media management

social media analytics

scheduling post to social media




products & pricelist management




rating and review management



sales document management

contract management


lead qualification

lead qualification: behavioural


sales call management



competitive intelligence


contact list management


workflow management


knowledge management


social media marketing






loyalty management

customise loyalty program



referral management



promotion management


segmentation and targeting



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve efficiency

  • Scale best practices

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Launch new products

  • Improve internal communications

  • Grow market share

  • Improve brand engagement

  • Improve consistency

  • Improve stakeholder relations

  • Build brand awareness

  • Reduce bounce

  • Improve visibility

  • See 14 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve efficiency

  • Acquire customers

  • Enter new markets internationally or locally

  • Launch new products

  • See 4 more

Top Channels

Channels Used

  • website

  • promotions

  • offline

  • on premises

  • display advertisement

  • coupons

  • mobile

  • phone calls

  • games

  • social media

  • user generated content

  • blogs

  • Facebook

  • point of sale

  • movies

  • See 12 more
  • website

  • promotions

  • offline

  • on premises

  • display advertisement

  • coupons

  • mobile

  • phone calls

  • games

  • social media

  • user generated content

  • blogs

  • Facebook

  • point of sale

  • movies

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting