About Interaction Studio
Evergage CDP is a real-time customer data platform, which provides the sales, marketing and account management teams in B2C or a B2B company an unified view of the customers, helping them to increase the customer engagement, resulting in better conversions and increased revenues.
Some key areas Evergage has been effective include e-commerce optimization, demand generation, account-based marketing, promoting most relevant content and improving user on-boarding. The channels wherein the tool is available to be used include: website, web and mobile application, e-mail, search etc.
Its features include customer data platform, machine learning, behavioral tracking, segmentation, targeting, triggered messaging, recommendations, A/B Testing, and analytics and attribution. The CDP helps to combine data from various sources and provides an unified view of every customer and prospect. behavioral tracking helps to measure the true intent of visitors, users and accounts. On basis of behavioral and external data, segment audiences using existing data from real time and across time. Provide custom messages and content on basis of targeting feature, on basis of in-session behavior such as active time spent in a particular section. Triggered messaging can be used to send e-mail or mobile push notifications automatically, on basis of specific actions and behaviors. Provide recommendations on product and content, on basis of machine-learning algorithms to specific / individual users. A/B testing can be performed to measure campaign effectiveness. Using Machine learning, and analytics, obtain better insights from data
Evaluating Interaction Studio for your Customer Data Platform need?
Our AI advisor, Wyz, harnessed 4111 insights from peers and experts who used Interaction Studio to help you determine how well it fits your Customer Data Platform needs.
Peer and Expert Opinions
for
Interaction Studio
Goals
Enhance customer relationships and Increase sales & revenue are the most popular goals peers achieved using Interaction Studio .
Channels
It is the best suited for website, e-mail, promotions, channels.
Processes
Peers recommend engagement management, helpdesk management, advertisement, as the business processes that they have been most satisfied while using Interaction Studio .
Read Peer and Expert Experience for Business Use Cases
Engagement management With Website
Engaging and following up With Website
Helpdesk management With Phone calls and E mail
Advertisement With Website and Social media and Mobile and E mail
Segmentation and targeting
Content management With Promotions and Website
Content publishing With Promotions and Website and User generated content and Blogs and Video
Searching for content With Promotions and User generated content and Blogs
Communication management With E mail and Website
Sending & publishing communications With E mail and Website
Tracking & monitoring communications
Personalized marketing With E mail and Website
Campaign management
Campaign monitoring
Campaign analytics
Competitive intelligence With E mail and Offline and Point of sale and Phone calls
Account management With Website
Media buying With Mobile and Social media and Mobile app and Phone calls and E mail and Offline and Point of sale and Website
Digital marketing
Customer feedback management With Website and Promotions
Measuring net promoter score With Website and Promotions
Upselling
Training & onboarding
Generation of new leads With Website
Market survey With E mail
Contact list management With Phone calls and E mail
Social media management
Social media analytics
Lead engagement With Website and E mail
Cross selling
Loyalty management With Website and Social media and Offline and On premises and Instagram and Facebook
Lead qualification With E mail and Website and Offline and On premises
Lifetime value management
Conversion management With E mail and Website and Mobile and Mobile app
Funnel analysis
Product marketing
Lead analytics
Channel marketing With Website and Display advertisement and Omnichannel
Customer case management
Products & pricelist management With Website
Sales document management
Rating and review management
Market research
Business development With Phone calls
Telemarketing With Phone calls
Popular Business Setting
for
Interaction Studio
Top Industries
- Computer Software
- Information Technology and Services
- Information Services
Popular in
- Mid Market
- Small Business
- Enterprise
Peers used Interaction Studio to Enhance customer relationships and Increase sales & revenue
Verify if it works for youCompare Similar Software
IT and Other Capabilities
for
Interaction Studio
- Low
- Medium
- High
data
Data Import
Data Export
Support
Phone Support
Email Support
Chat Support
24/7 Support
Other
Failure Risk Guidance Security Report ?
Overall Risk Meter
Top Failure Risks for Interaction Studio
Vendor Profile Details
