Interaction Studio Overview

Interaction-Studio by Marketing Cloud provides AI-driven customer insights. Engage customers with personalized marketing experiences across channels.

Use Cases

Customers recommend Engagement Management, Advertisement, Customer Feedback Management, as the business use cases that they have been most satisfied with while using Interaction Studio.

Other use cases:

  • Personalized Marketing
  • Helpdesk Management
  • Market Research
  • Communication Management
  • Channel Management
  • Products & Pricelist Management
  • Engaging On Social Media
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Interaction Studio.

Other priorities:

  • Acquire Customers
See all business priorities See less business priorities

Interaction Studio Use-Cases and Business Priorities: Customer Satisfaction Data

Interaction Studio works with different mediums / channels such as Website. Offline. On Premises etc.

Interaction Studio's features include Personalization. and Interaction Studio support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Interaction Studio analytics capabilities include Analytics, and Custom Reports.

Interaction Studio, RichRelevance, Algonomy, HYPERISE, Rightmessage, etc., all belong to a category of solutions that help Personalization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Interaction Studio Use Cases

How can Interaction Studio optimize your Engagement Management Workflow?

8+ more Business Use Cases

79 buyers and buying teams have used Cuspera to assess how well Interaction Studio solved their Personalization needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Personalization needs.

Case Studies

Education

CASE STUDY REVA University

Salesforce Education Cloud helped REVA University digitize and automate the student lifecycle. The university unified student data, making it easy for students, parents, and teachers to access inform...ation. Admissions time dropped by 50% and onboarding effort fell by 30-40%. The student portal now supports over 16,000 students and 1,500 teachers. REVA University improved efficiency and created a seamless digital experience for all stakeholders.

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Information Technology and Services

CASE STUDY VFS Global

VFS Global used Salesforce Sales Cloud, Service Cloud, MuleSoft, and Salesforce Platform to unify customer data and streamline workflows. The company wanted to fix fragmented data and improve service... for visa applications. With Salesforce, agents now have a 360-degree customer view and can resolve cases faster. About 4,570 users serve customers in 158 countries. VFS Global can now monitor SLAs daily and keep customer data secure. The solution improved speed, transparency, and compliance for global visa services.

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Banking

CASE STUDY Kotak Mahindra Bank

Salesforce helped Kotak Mahindra Bank unify sales and service data. The bank automated loan approvals and improved cross-selling. Customers now get seamless omni-channel experiences. Kotak consolidat...ed 12 systems into one platform. Service requests are handled faster and more easily. The bank can now open digital accounts and process loans with less friction.

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Manufacturing

CASE STUDY Godrej & Boyce

Salesforce helped Godrej & Boyce unify customer data across 14 business units. The company replaced fragmented CRM systems with one platform. Sales reps now respond to leads in less than two hours. O...pportunity-to-order conversions increased by 10%. First response time for service requests improved by almost 8%. Godrej & Boyce delivers faster, more connected customer experiences with Salesforce.

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Wholesale

CASE STUDY Pidilite

Salesforce helped Pidilite automate sales and service processes. Teams now respond to customers much faster. First response time improved by 90%. First call resolution rates rose from 75% to 93%. The... Dr. Fixit app, built on Heroku, has over 50,000 downloads and helps contractors work better. Contractor engagement tripled with a custom field marketing app. Pidilite uses Salesforce to give customers and contractors better experiences.

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Consumer Goods

CASE STUDY Jaipur Rugs

Salesforce helped Jaipur Rugs improve sales and service. The company used Sales Cloud, Service Cloud, Marketing Cloud, and Tableau. Lead-to-order management is now faster and more organized. Lead con...versions increased by 30%. Customer satisfaction improved by 40%. Employees answer queries faster and ship products quicker. Marketing automation helps Jaipur Rugs connect with customers in new ways.

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Video

How to Use Journey Builder Activity in Interaction Studio

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lightning

Peers used Interaction Studio for engagement management and advertisement

Interaction Studio Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (10)
Analytics

4.44/5 ★

Read Reviews (16)
Custom Reports

4.33/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (10)
Analytics

4.44/5 ★

Read Reviews (16)
Custom Reports

4.33/5 ★

Read Reviews (9)

Interaction Studio Integrations

Interaction Studio integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.71/5 ★

Read Reviews (5)
Data Export

3.16/5 ★

Read Reviews (2)

Few API Integrations for Interaction Studio

Tremendous

4.32 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Notion

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

OneDesk

4.06 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Viber

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lessonly

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Interaction Studio

Top Failure Risks for Interaction Studio

Salesforce, Inc. News

M&A

ShareVault Helps Power the Sale of Informatica to Salesforce - Yahoo Finance

Salesforce has acquired Informatica in an $8 billion deal, one of the largest in the enterprise software and AI sector this year. ShareVault's virtual data room platform facilitated secure document management and due diligence throughout the transaction, supporting cross-functional teams and complex workflows.

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Product

Sennu AI automates salesforce testing in minutes - The American Bazaar

Sennu AI, a Y Combinator-backed startup, has launched an AI-powered QA automation platform designed for Salesforce environments. The tool enables Salesforce teams to automate end-to-end testing, write tests in plain English, and integrate with platforms like Jira. Sennu AI claims setup takes less than five minutes and supports running hundreds of tests simultaneously, streamlining quality assurance for Salesforce implementations.

Read more →
Partnership

Zs Expands Partnership with Salesforce to Help Companies Scale Ai Agents with Agentforce - MarketScreener

ZS has expanded its partnership with Salesforce to help enterprises deploy and scale AI agents using Salesforce's Agentforce platform. This collaboration combines ZS's AI and industry expertise with Salesforce's Agentforce, enabling organizations to automate complex workflows and enhance customer engagement through advanced generative AI solutions. The partnership targets industries such as life sciences, healthcare, and financial services, accelerating AI adoption and operational efficiency.[^1]

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Product

Salesforce Launches Agentforce 3 with MCP to Tackle AI Agent Scalability in Enterprises

Salesforce launched Agentforce 3, an advanced AI agent platform designed for enterprise scalability. The release introduces the Agentforce Command Centre, providing real-time observability and control over AI agent workflows. Early adopters like Grupo Globo and Engine report significant business gains, including a 22% boost in subscriber retention and a 15% reduction in case handling time. Over 8,000 organizations have adopted Agentforce since October 2024.

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Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

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Financials

IPO