Interaction Studio Overview

Interaction-Studio by Marketing Cloud provides AI-driven customer insights. Engage customers with personalized marketing experiences across channels.

Use Cases

Customers recommend Engagement Management, Advertisement, Customer Feedback Management, as the business use cases that they have been most satisfied with while using Interaction Studio.

Other use cases:

  • Personalized Marketing
  • Helpdesk Management
  • Market Research
  • Communication Management
  • Channel Management
  • Products & Pricelist Management
  • Engaging On Social Media
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Interaction Studio.

Other priorities:

  • Acquire Customers
See all business priorities See less business priorities

Interaction Studio Use-Cases and Business Priorities: Customer Satisfaction Data

Interaction Studio works with different mediums / channels such as Website. Offline. On Premises etc.

Interaction Studio's features include Personalization. and Interaction Studio support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Interaction Studio analytics capabilities include Analytics, and Custom Reports.

Interaction Studio, RichRelevance, Algonomy, HYPERISE, Rightmessage, etc., all belong to a category of solutions that help Personalization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Interaction Studio Use Cases

How efficiently Does Interaction Studio manage your Engagement Management?

8+ more Business Use Cases

79 buyers and buying teams have used Cuspera to assess how well Interaction Studio solved their Personalization needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Personalization needs.

Case Studies

Education

CASE STUDY REVA University

Salesforce Education Cloud helped REVA University digitize and automate the student lifecycle. The university unified student data, making it easy for students, parents, and teachers to access inform...ation. Admissions time dropped by 50% and onboarding effort fell by 30-40%. The student portal now supports over 16,000 students and 1,500 teachers. REVA University improved efficiency and created a seamless digital experience for all stakeholders.

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Consumer Goods

CASE STUDY Jaipur Rugs

Salesforce helped Jaipur Rugs improve sales and service. The company used Sales Cloud, Service Cloud, Marketing Cloud, and Tableau. Lead-to-order management is now faster and more organized. Lead con...versions increased by 30%. Customer satisfaction improved by 40%. Employees answer queries faster and ship products quicker. Marketing automation helps Jaipur Rugs connect with customers in new ways.

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Information Technology and Services

CASE STUDY VFS Global

VFS Global used Salesforce Sales Cloud, Service Cloud, MuleSoft, and Salesforce Platform to unify customer data and streamline workflows. The company wanted to fix fragmented data and improve service... for visa applications. With Salesforce, agents now have a 360-degree customer view and can resolve cases faster. About 4,570 users serve customers in 158 countries. VFS Global can now monitor SLAs daily and keep customer data secure. The solution improved speed, transparency, and compliance for global visa services.

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Banking

CASE STUDY Kotak Mahindra Bank

Salesforce helped Kotak Mahindra Bank unify sales and service data. The bank automated loan approvals and improved cross-selling. Customers now get seamless omni-channel experiences. Kotak consolidat...ed 12 systems into one platform. Service requests are handled faster and more easily. The bank can now open digital accounts and process loans with less friction.

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Wholesale

CASE STUDY Pidilite

Salesforce helped Pidilite automate sales and service processes. Teams now respond to customers much faster. First response time improved by 90%. First call resolution rates rose from 75% to 93%. The... Dr. Fixit app, built on Heroku, has over 50,000 downloads and helps contractors work better. Contractor engagement tripled with a custom field marketing app. Pidilite uses Salesforce to give customers and contractors better experiences.

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Manufacturing

CASE STUDY Godrej & Boyce

Salesforce helped Godrej & Boyce unify customer data across 14 business units. The company replaced fragmented CRM systems with one platform. Sales reps now respond to leads in less than two hours. O...pportunity-to-order conversions increased by 10%. First response time for service requests improved by almost 8%. Godrej & Boyce delivers faster, more connected customer experiences with Salesforce.

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Video

How to Use Journey Builder Activity in Interaction Studio

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lightning

Peers used Interaction Studio for engagement management and advertisement

Interaction Studio Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (10)
Analytics

4.44/5 ★

Read Reviews (16)
Custom Reports

4.33/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (10)
Analytics

4.44/5 ★

Read Reviews (16)
Custom Reports

4.33/5 ★

Read Reviews (9)

Interaction Studio Integrations

Interaction Studio integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.71/5 ★

Read Reviews (5)
Data Export

3.16/5 ★

Read Reviews (2)

Few API Integrations for Interaction Studio

Copper

4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lucidchart

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

KONNEKTIVE CRM

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic

4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

FireText

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Interaction Studio

Top Failure Risks for Interaction Studio

Salesforce, Inc. News

Product

Introducing Enterprise Knowledge powered by Data Cloud: Drive more accurate and trusted Agentforce responses with unstructured data.

Salesforce introduces Enterprise Knowledge powered by Data Cloud, enhancing Agentforce with unstructured data capabilities. This suite enables organizations to unlock and activate unstructured data, improving AI responses with accurate and trusted information. The integration of Zoomin's technology streamlines data access and processing, offering connectors to platforms like Zendesk and Google Drive. This innovation supports efficient customer service by providing comprehensive, personalized AI-driven answers.

Read more →
Partnership

Salesforce and Sister Nivedita University launch CRM and AI skills lab in Eastern India

Salesforce and Sister Nivedita University have launched a CRM and AI skills lab in Kolkata, Eastern India. This partnership aims to train 1,000 students annually, providing Salesforce certifications and hands-on projects. The initiative includes a customized curriculum using Salesforce CRM platforms and emphasizes faculty development. The collaboration aligns with India's National Education Policy, aiming to enhance digital competencies in education.

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Partnership

CSC Partners with Salesforce to Launch AI-Powered Grievance Redressal Platform for Rural India

Salesforce has partnered with Common Services Centres (CSC) to launch an AI-powered grievance redressal platform aimed at enhancing citizen services in rural India. This collaboration integrates Salesforce's Service Cloud and AI tools like Einstein Bots to improve service delivery and transparency for over 600,000 Village Level Entrepreneurs. The platform supports multilingual and mobile-first designs, facilitating digital governance across diverse regions.

Read more →
Customer

Launching Salesforce in a newly formed global telecom - Infosys

A newly formed global telecommunications company, created from a demerger, successfully launched Salesforce as its new CRM system. Despite challenges like an abrupt CIO resignation and initial user expectations, the project focused on a people-centric approach, ensuring effective training and stakeholder engagement. The implementation addressed key pain points, met governance board expectations, and clarified system capabilities.

Read more →

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO