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Interaction Studio

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(557 Reviews, Testimonials & Expert Opinions)
(557 Reviews, Testimonials & Expert Opinions)

Customer experiences with leading real-time personalization and interaction management solution

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About Interaction Studio

Interaction Studio (formerly Evergage) enhances the power of Marketing Cloud with expanded real-time personalization. It helps to gain in-depth insights on each customer and apply AI to deliver personalized, cross-channel experiences at any point in their journey.

Interaction Studio helps to understand each customer's wants and needs and improve every campaign as it runs, hearing customer insights straight from the customer. It also helps to connect the customers' online and offline moments and maximize conversions, clickthroughs, revenues, and more.

Some of its features include identify individuals and accounts across digital properties, understand the business context, make the best decision automatically, recommend products and content for each customer, bridge digital and offline experiences, and more.

Evaluating Interaction Studio for your Personalization need?

wyz, your personal AI advisor

Our AI advisor, Wyz, harnessed 557 insights from peers and experts who used Interaction Studio to help you determine how well it fits your Personalization needs.


Cuspera curates public sources on the Interest such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Interaction Studio solves your Personalization needs.

Peer and Expert Opinions
for Interaction Studio


Enter new markets internationally or locally and Build brand awareness are the most popular goals peers achieved using Interaction Studio .

Other goals:

  • Improve digital and social presence
  • Improve ROI
  • Acquire customers
  • Enhance customer relationships
  • Grow market share
  • Increase average basket value
  • Reduce bounce
  • Increase sales & revenue
  • Increase customer life time value
See all goals See less goals


It is the best suited for e-mail, website, mobile, channels.

Other channels:

  • offline
  • phone calls
  • point of sale
  • mobile app
  • social media
  • promotions
  • on premises
  • display advertisement
  • user generated content
  • blogs
  • print media
  • magazine
  • omnichannel
  • mass media
  • video
See all channels See less channels


Peers recommend personalized marketing, engagement management, advertisement, as the business processes that they have been most satisfied while using Interaction Studio .

Read Peer and Expert Experience for Business Use Cases

Personalized marketing With E mail

Engagement management

Engaging and following up

Advertisement With Mobile and Website and Offline and E mail

Helpdesk management With Offline and Mobile and Phone calls and Point of sale and Mobile app and Social media

Media buying With Mobile and Social media and Mobile app and Phone calls and E mail and Offline and Point of sale and Website

Market survey With E mail

Account management

Content management With Promotions and E mail

Communication management With E mail

Sending & publishing communications With E mail

Digital marketing

Market research With Website and Display advertisement

Business development With Phone calls

Customer feedback management

Funnel analysis

Segmentation and targeting With Website

Telemarketing With Phone calls

See allless Activities

Popular Business Setting
for Interaction Studio

Top Industries

  • Computer Software
  • Information Technology and Services
  • Information Services

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Interaction Studio to Enter new markets internationally or locally and Build brand awareness

Verify if it works for you

Peer and Expert Opinion on Features
for Interaction Studio

  • Low
  • Medium
  • High


Feedback surveys

IT and Other Capabilities
for Interaction Studio

  • Low
  • Medium
  • High


Data Import

Data Export


Chat Support

Email Support

24/7 Support

Phone Support


AI Powered

Custom Reports


Failure Risk Guidance Security Report ?

Overall Risk Meter

Low Medium High

Top Failure Risks for Interaction Studio

Vendor Profile Details

Company Name Salesforce
Year Founded 1999
HQ Location 1 Market, San Francisco, CA 94105, US
Employees 10001+
Financials IPO