Hootsuite and Buffer, An In-Depth Comparison 2024

Comparison Summary

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Buffer: Buffer offers an all-you-need social media toolkit for small businesses. Over 160,000 small businesses use Buffer to save time managing their social media.

Hootsuite and Buffer: Customer Satisfaction Data

Most deployed common Use Cases for Hootsuite and Buffer

How efficiently Does Hootsuite and Buffer manage your Social Media Management?

Both Hootsuite and Buffer are helpful for scheduling social media posts and managing multiple accounts. Hootsuite offers a broader range of features, including analytics and social listening. Buffer excels in user-friendliness and ease of scheduling. However, both platforms have limitations, such as occasional glitches or lack of advanced features.

"...As long as you don't need to rely upon Hootsuite for social media analytics, its a great resource...." Peer review by Sr. Brittany H, Social Media Manager, Media Production

"...You can link all your social media accounts in Buffer, and can use the Chrome extension from any webpage...." Peer review by Robert Clarke, Partner, Op Ed Marketing

What solutions does Hootsuite and Buffer provide for Communication Management?

Hootsuite and Buffer are both used for managing social media communication. Both tools can be used to schedule posts to multiple platforms. Hootsuite allows users to monitor social media channels and generate statistics about the accounts. Buffer provides more detailed reporting on post performance. However, both tools have limitations; Hootsuite sometimes experiences connectivity issues, and Buffer occasionally fails to send notifications.

"...We used it to publish content to a variety of social media sites and monitor social media activity...." Peer review by Sid Haas, Vice President of Business Development, LKCS

"...It's easy to be efficient with your time because you can schedule your social media posts and engagements...." Peer review by Osa L., Marketing, Marketing and Advertising

What benefits does Hootsuite and Buffer offer for Engagement Management?

Hootsuite and Buffer both help manage social media engagement. Hootsuite offers a wider array of analytical tools, including influencer identification and engagement tracking. Buffer focuses on streamlining social media management, including scheduling, monitoring, and engagement. Hootsuite is better suited for businesses requiring detailed analytics and centralized platform management, while Buffer is better for smaller businesses and individuals who prioritize intuitive scheduling and performance analysis. Both tools have limitations, with Hootsuite lacking a focus on real-time engagement and Buffer struggling to drive engagement in some cases.

"...The ability to monitor social engagement is so important and hootSuite makes it easy and fun...." Peer review by User

"...My absolutely favorite thing is the "rebuffer" feature - this allows me to easily repeat tweets that received high engagement...." Peer review by Erin A., Social Media and Digital Advertising Associate, Non-Profit Organization Management

How efficiently Does Hootsuite and Buffer manage your Content Management?

Hootsuite and Buffer both allow users to schedule and manage content across multiple social media platforms. Hootsuite provides a comprehensive dashboard view of all linked accounts, while Buffer offers a Chrome plugin for easy content sharing. However, Hootsuite has limitations in tracking link clicks and shares when using URL shorteners other than ow.ly or ht.ly.

"...It helps you to manage and schedule content to go up on your social media channels...." Peer review by Agency

"...Buffer is used for content curation and scheduling posts for social media...." Peer review by Rob F., Education

What makes Hootsuite and Buffer ideal for Social Media Marketing?

Hootsuite and Buffer both help manage social media marketing efforts. Hootsuite is known for its comprehensive features, including analytics and scheduling, while Buffer focuses on scheduling and content optimization. Hootsuite's Pro version is expensive, while Buffer offers a free plan. Buffer's limited analytics tools are a drawback for some users.

"...I love Hootsuite because it allows for a streamlined process in social media marketing for small business. . ...." Peer review by Sphie H., Sound Therapist, Health, Wellness and Fitness