Overview: Hootsuite and Awario as Social Media Marketing Category solutions.

Hootsuite excels in providing comprehensive social media management services suitable for large enterprises and marketing sectors, thanks to its robust scheduling, engagement, and analytics capabilities. Awario serves niche markets by focusing on monitoring, engagement, and research for smaller enterprises. Businesses must assess operational scale and industry demands to choose between Hootsuite's extensive enterprise support and Awario's targeted tracking abilities.

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Awario: Awario offers free brand monitoring to track web mentions and analyze competition. Users can also monitor niche influencers and find leads on social networks.

Hootsuite and Awario: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Hootsuite excels in enabling users to manage social media activities extensively by supporting scheduling and publishing communications, managing accounts, and enhancing engagement. read more →

Awario focuses on tracking and monitoring communications, with strengths in market research and social media management, appealing to users needing comprehensive monitoring tools. read more →

Business Goals

Hootsuite aids in improving digital presence and brand engagement, while also helping customers acquire new clients and enhance relationships. read more →

Awario primarily supports customer acquisition and builds brand awareness, geared toward businesses wanting to enhance social presence efficiently. read more →

Core Features

Hootsuite provides advanced analytics, custom reporting, and extensive data import/export features, which cater to large-scale enterprise operations. read more →

Awario offers integration and analytics to deliver actionable insights, but with fewer compliance and security features compared to others. read more →

Vendor Support

Hootsuite stands out with robust support options including 24/7 assistance, phone, email, and chat, ensuring comprehensive customer care. read more →

Awario provides basic support options like chat and email, with an emphasis on 24/7 availability, aligning with smaller user bases. read more →

Segments and Industries

Predominantly, Hootsuite caters to large enterprises and the marketing and advertising sectors, utilizing its wide-ranging capabilities effectively. read more →

Awario is favored in information technology and services, mainly attracting small to mid-market companies with specific monitoring needs. read more →

Operational Alignment

Hootsuite fits seamlessly into larger operational workflows with its detailed management and engagement tools for complex environments. read more →

Awario targets simpler operational structures by emphasizing ease of use within smaller teams or businesses needing precise monitoring. read more →