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Compare GetResponse vs ActiveCampaign

Comparison Summary

This comparison report of GetResponse vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 27773 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing GetResponse and ActiveCampaign

GetResponse, ActiveCampaign, Act-On, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

GetResponse was founded in 1998. It covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with Social Media, etc.

ActiveCampaign was established in 1998. Similar to GetResponse, ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your specific needs - such as multi-channel engagement, cadence, analytics, and specific to your industry and context. Get your personalized report today.


logo GetResponse

Focus area

GetResponse is better than ActiveCampaign for

Software Failure Risk

  • medium

logo ActiveCampaign

Focus area

ActiveCampaign is better than GetResponse for

Software Failure Risk

  • medium

About

Marketing Software for Small Businesses by GetResponse

CXA Platform to engage with their customers

Age

1998

2003

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

117

133

Total Goals
(we found evidences for)

16

18

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign monitoring

campaign analytics




generation of new leads


contact list management

creating contact list


content publishing


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account


competitive intelligence


referral management







training & onboarding


conversion management



sales document management

contract management

proposal & quote management


segmentation and targeting






identify target customers

customise loyalty program



lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic


products & pricelist management


conference call management




discount management



account management


relationship management



customer feedback management

measuring net promoter score

measuring customer satisfaction


knowledge management




courses & assessment

create learning path



social media marketing


trade show marketing


promotion management


personalized marketing


outbound marketing


rating and review management


sales commission management




subscription management


business development


sales call management



community building


pipeline management


database marketing


calendar management



influencer marketing


reputation management




performance management



distribution management


category management


relationship marketing



international marketing



lifetime value management




follower management








membership management


channel management



touchpoint management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve digital and social presence

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve visibility

  • Improve efficiency

  • Improve navigation

  • Reduce bounce

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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low

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Business Setting