Comparison Summary
Introducing Funnel and mParticle
Funnel, Improvado, ReportGarden, etc., belong to a category of solutions that help Marketing Data Intelligence, whereas mParticle, NGDATA, Tealium Audiencestream CDP, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Funnel covers Advertisement with Social Media, Competitive Intelligence with Social Media, Social Media Management with Social Media, Campaign Management, etc.
mParticle focuses on Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.
"Funnel is the best thing that has happened to my role. If I ever get a new job else where I will make sure it is in my contract that we get Funnel " - Brittany Joiner
"This lets us really understand where our traffic is coming from, where sessions are beginning, and how those add up to a purchase. We used to use third-party reporting that would report on last-touch attributions, and with our mParticle event data w...e ended up making a backward-looking model that really helped us understand the customer journey. " - Geoff Massanek
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About
Funnel | Automated Data Collection & Marketing Reports
Customer data platform to simplify your customer data infrastructure
Financials
SERIES C
Business Need
Total Processes
(we found evidences for)
48
44
Total Goals
(we found evidences for)
11
11
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
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Acquire customers
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Enter new markets internationally or locally
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Increase sales & revenue
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Scale best practices
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Improve digital and social presence
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Enhance customer relationships
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Launch new products
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Grow market share
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Improve efficiency
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Increase customer life time value
- See 8 more
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Enhance customer relationships
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Enter new markets internationally or locally
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Acquire customers
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Improve ROI
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Improve brand engagement
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Increase customer life time value
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Improve efficiency
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Launch new products
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Grow market share
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Build brand awareness
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Improve internal communications
- See 8 more
Top Channels
Channels Used
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mobile
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social media
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channel partners
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Facebook
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mobile app
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games
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promotions
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website
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e-mail
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offline
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point of sale
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omnichannel
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Twitter
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coupons
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Pinterest
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chat
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Snapchat
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review sites
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Amazon
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mass media
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television
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on premises
- See 19 more
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mobile
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social media
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channel partners
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Facebook
-
mobile app
-
games
-
promotions
-
website
-
e-mail
-
offline
-
point of sale
-
omnichannel
-
Twitter
-
coupons
-
Pinterest
-
chat
-
Snapchat
-
review sites
-
Amazon
-
mass media
-
television
-
on premises
- See 19 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
Popular in Industry
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Marketing And Advertising (46.0%)
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Information Technology And Services (14.0%)
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Retail (14.0%)
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Transportation/Trucking/Railroad (37.0%)
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Entertainment (19.0%)
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Restaurants (19.0%)
Popular in Segments
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SMB and MidMarket (75.0%)
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Enterprise (25.0%)
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SMB and MidMarket (35.0%)
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Enterprise (65.0%)