Figma vs. Adobe InDesign: Comparing Best Authoring and Publishing Solutions 2026

Overview: Figma and Adobe InDesign as Authoring and Publishing Category solutions.

Figma: Figma is the leading collaborative design tool for building meaningful products. It allows users to seamlessly design, prototype, develop, and collect feedback in one platform.

Adobe InDesign: Adobe InDesign is used for creating print and digital media like posters, brochures, and books. It enables easy PDF sharing, web reviews, and automatic text wrapping around image subjects.

This comparison report of Figma vs. Adobe InDesign is based on a specific set of business needs and context. The comparison uses 13816 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Figma and Adobe InDesign

Figma, Adobe InDesign, Lucidchart, Moqups, etc., belong to a category of solutions that help Authoring and Publishing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Figma covers Collaboration, Workflow Management, Communication Management, Training & Onboarding, etc.

Adobe InDesign focuses on Communication Management, Advertisement with Print Media, Workflow Management, Sales Document Management with Out Of Home, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Figma and Adobe InDesign: Best activities based on customer satisfaction


Figma in Action: Unique Activities

What solutions does Figma provide for Collaboration?
Figma facilitates real-time collaboration on designs among multiple users, allowing them to work simultaneously on the same project. nIt enables easy sharing of designs within an organization, promoting effective collaboration among designers and stakeholders. nWhile Figma excels at collaboration, its capabilities are limited in high-fidelity prototyping.
"...As somebody who deals with complex applications, the collaboration and design system capabilities..." Peer review by Csaba H., Sr. Product Designer, UX Strategist, Design
Why is Figma the best choice for Workflow Management?
Figma streamlines workflows by enabling real-time collaboration on design files, eliminating the need for file sharing and ensuring everyone works on the latest version. The platform fosters efficient collaboration within teams, simplifying project organization and speeding up the overall design process. However, Figma lacks third-party extensions to enhance workflow with real data.
"...Figma has streamlined our workflow with creation, prototyping and commenting all in the same online program...." Peer review by Jeff G, Senior UX designer, Design
What makes Figma ideal for Training & Onboarding?
Figma is a collaborative design tool that is easy to use and learn. It provides straightforward training resources and offers smooth onboarding for both designers and developers. While the tool is intuitive, some vector tools function differently than other prototyping tools.
"...Although there were training videos on how to use the platform; we were all quickly able to onboard and use. ...." Peer review by Verified Reviewer, Food & Beverages
How can Figma optimize your Content Management Workflow?
Figma enables seamless sharing and collaboration on design projects. Users can easily share links to prototypes with stakeholders for review and feedback. This eliminates the need for separate software and allows for real-time co-editing. However, Figma currently requires users to create an account to view shared prototypes.
"...sharing your documents easily with others live collaboration...." Peer review by User

Adobe InDesign in Action: Unique Activities

How can Adobe InDesign enhance your Communication Management process?
Adobe InDesign helps create professional-looking documents for both print and digital media. It is used to make marketing materials, magazines, books, and social media posts. It can be used to create interactive PDFs, however, its online publishing feature has limited capabilities.
"...The opportunity for a creative designs, easy to make & publish eBooks, brochures, leaflets & catalogues...." Peer review by Agata M., Marketing and Advertising
How can Adobe InDesign enhance your Sales Document Management process?
Adobe Indesign enables users to create professional sales materials, including quotations, proposals, and contracts. The software allows for easy sharing of common assets between documents, streamlining workflow and brand consistency. Limitations exist in its ability to readily collaborate on documents in real-time.
"...Having professionally designed templates for invoices, order confirmations, proposals, contracts, etc...." Peer review by Jenna F., Marketing and Advertising

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction




communication management

sending & publishing communications


training & onboarding


content publishing


engagement management

engaging and following up


sales document management

proposal & quote management

contract management


competitive intelligence


social media management

scheduling post to social media

social media analytics

engaging on social media


helpdesk management


products & pricelist management



sales review & feedback


customer feedback management


community building


knowledge management

creating knowledge base


generation of new leads




discount management


promotion management



courses & assessment

create learning path


lead qualification

lead qualification: technographic


campaign management


rating and review management


social media marketing






trade show marketing



objection handling


sales call management

objection handling


personalized marketing





license management



Top Goals

Goals Achieved

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Launch new products

  • Acquire customers

  • Improve efficiency

  • Improve consistency

  • Grow market share

  • Improve internal communications

  • Build brand awareness

  • Improve stakeholder relations

  • Shorten ramp up time

  • See 9 more
  • Increase sales & revenue

  • Acquire customers

  • Improve internal communications

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Enhance customer relationships

  • Improve digital and social presence

  • Launch new products

  • Establish thought leadership

  • See 8 more

Business Setting

Figma Adobe InDesign
Peer score 4.6 4.6
Peer insights 4182 9634
Top industries
Computer Software 27.0%
Design 26.0%
Marketing And Advertising 9.0%
Design 21.0%
Marketing And Advertising 14.0%
Education 14.0%
SMB and Mid-Market 82.0% 75.0%
Enterprise 18.0% 25.0%

News

Latest Figma news

Figma Cut Its AI Tool Pricing by 50% to Drive Volume | AIM Media House

Figma reduced the pricing of its AI tool, Figma Make, by 50% to boost user engagement and volume, emphasizing long-term growth over immediate profits. CEO Dylan Field highlighted the integration of design and code with the upcoming product, Code Layers, which has already generated strong demand. The strategy aligns with Figma's focus on enhancing user experience and product creation efficiency.

08/09/2026 - source

Latest Adobe InDesign news

Adobe Firefly Reveals Top Fashion Trends in AI-Driven Insights

Adobe's Firefly AI studio analyzed consumer prompts to reveal fashion trends, highlighting the popularity of Y2K styles and quiet luxury. The Virtual Try On feature allows users to experiment with styles before committing, offering insights into consumer preferences and aiding retailers in understanding emerging trends.

17/09/2026 - source