Adobe InDesign Overview

Adobe InDesign is used for creating print and digital media like posters, brochures, and books. It enables easy PDF sharing, web reviews, and automatic text wrapping around image subjects.

Use Cases

Customers recommend Communication Management, Advertisement, Workflow Management, as the business use cases that they have been most satisfied with while using Adobe InDesign.

Other use cases:

  • Sales Document Management
  • Content Management
  • Collaboration
  • BTL Marketing
  • Trade Show Marketing
  • Scheduling Post To Social Media
  • Engaging On Social Media
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using Adobe InDesign.

Other priorities:

  • Improve Internal Communications
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Scale Best Practices
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Launch New Products
  • Establish Thought Leadership
See all business priorities See less business priorities

Adobe InDesign Use-Cases and Business Priorities: Customer Satisfaction Data

Adobe InDesign works with different mediums / channels such as Print Media. Out Of Home. Brochure etc.

Adobe InDesign's features include Templates, Personalization, Dashboard, etc. and Adobe InDesign support capabilities include Email Support, Phone Support, 24/7 Support, etc. also Adobe InDesign analytics capabilities include Custom Reports, and Analytics.

Reviews

"Video has helped us to peek inside and show different parts of our operation that you wouldn’t normally see, But when the pandemic started having a major impact on our industry, we needed to make sure our employees spread across the entire country w...ere all on the same page about COVID, especially because every state has different regulations and is experiencing the pandemic differently." - Arthur Lembo

Peer review evidence (same sources as the product rating summary)

"...Indesign is a one stop shop for any needs a company has for graphic design (typography, layout, publishing, web...)...." Peer review by Timothy H., Apparel & Fashion
"...I use it for a variety of design items, brochures, ads, booklets, etc...." Peer review by User in Design, Design
"...Once you learn a good workflow and understand all the functionalities and capabilities of InDesign, the use cases are unlimited...." Peer review by Administrator

Adobe InDesign, Stencil, Articulate Storyline, Adobe Illustrator, Adobe Creative Cloud, etc., all belong to a category of solutions that help Authoring and Publishing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adobe InDesign

Top Industries

  • Design
  • Marketing and Advertising
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Adobe InDesign is popular in Design, Marketing And Advertising, and Education and is widely used by Small Business, Mid Market, and Enterprise.

Adobe InDesign Customer wins, Customer success stories, Case studies

What makes Adobe InDesign ideal for Communication Management?

How can Adobe InDesign enhance your Workflow Management process?

How efficiently Does Adobe InDesign manage your Sales Document Management?

What Are the key features of Adobe InDesign for Content Management?

11 buyers and buying teams have used Cuspera to assess how well Adobe InDesign solved their Authoring and Publishing needs. Cuspera uses 9634 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Authoring and Publishing needs.

CUSTOMERS TESTIMONIALS
Adobe InDesign testimonial

Arthur Lembo

corporate videographer

Piedmont Airlines

Video has helped us to peek inside and show different parts of our operation that you wouldn’t normally see, But when the pandemic started having a major impact on our industry, we needed to make sure our employees spread across the entire country were all on the same page about COVID, especially b...ecause every state has different regulations and is experiencing the pandemic differently.

Testimonial By Arthur Lembo
Adobe InDesign testimonial

Mark Yoder

content strategy and operations lead

Accenture

Demand has really grown as our people are looking for new ways to approach virtual events. We not only have to address evolving content requirements but also keep global teams aligned to complete projects as quickly as possible.” Testimonial By Mark Yoder
Adobe InDesign testimonial

Dr. Wendy Creasey

director of Digital Learning & Emerging Technology Initiatives

East Carolina University

We’ve received a great deal of support from Adobe to help us learn how to use Adobe apps in the classroom. We’re teaching our students how to enhance their work and become leaders in the digital age. Testimonial By Dr. Wendy Creasey
CUSTOMERS TESTIMONIALS
Adobe InDesign testimonial

Arthur Lembo

corporate videographer

Piedmont Airlines

Video has helped us to peek inside and show different parts of our operation that you wouldn’t normally see, But when the pandemic started having a major impact on our industry, we needed to make sure our employees spread across the entire country were all on the same page about COVID, especially b...ecause every state has different regulations and is experiencing the pandemic differently.

Testimonial By Arthur Lembo
Adobe InDesign testimonial

Mark Yoder

content strategy and operations lead

Accenture

Demand has really grown as our people are looking for new ways to approach virtual events. We not only have to address evolving content requirements but also keep global teams aligned to complete projects as quickly as possible.” Testimonial By Mark Yoder
Adobe InDesign testimonial

Dr. Wendy Creasey

director of Digital Learning & Emerging Technology Initiatives

East Carolina University

We’ve received a great deal of support from Adobe to help us learn how to use Adobe apps in the classroom. We’re teaching our students how to enhance their work and become leaders in the digital age. Testimonial By Dr. Wendy Creasey

InDesign for Beginners | Adobe Creative Cloud

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Adobe InDesign

What is Adobe InDesign?

Adobe InDesign is a desktop publishing and page layout designing software application for print and digital media. It is used to create works such as posters, flyers, brochures, magazines, newspapers, presentations, books and ebooks. It helps to quickly share content and feedback in PDF and easily manage production with Adobe Experience Manager.

It helps to quickly share the designs to the web for review and manage feedback right within InDesign. Reviewers can select text for commenting, replace text, and add highlights and strikethroughs. Automatically detects subjects within the images to wrap text around them faster, easy color location and many more.

What is Adobe InDesign used for?

Adobe InDesign is a Authoring and Publishing Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Communication Management, Advertisement and Workflow Management .

What are the top features of Adobe InDesign?

Templates, Personalization and Dashboard are some of the top features of Adobe InDesign.

Who uses Adobe InDesign?

Adobe InDesign is used by Design, Marketing And Advertising and Education among other industries.

What are Adobe InDesign alternatives?

Stencil, Articulate Storyline, Adobe Illustrator and Adobe Creative Cloud are popular alternatives for Adobe InDesign.

Where is Adobe InDesign located?

Adobe InDesign is headquartered at 345 Park Avenue, San Jose, CA 95110-2704.
lightning

Peers used Adobe InDesign for communication management and advertisement

Adobe InDesign Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.03/5 ★

Read Reviews (22)
Custom Reports

4.53/5 ★

Read Reviews (4272)
Analytics

2.47/5 ★

Read Reviews (63)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.03/5 ★

Read Reviews (22)
Custom Reports

4.53/5 ★

Read Reviews (4272)
Analytics

2.47/5 ★

Read Reviews (63)

Software Failure Risk Guidance

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for Adobe InDesign

Overall Risk Meter

Low Medium High

Top Failure Risks for Adobe InDesign

Adobe Inc. News

Product

Adobe Firefly Reveals Top Fashion Trends in AI-Driven Insights

Adobe's Firefly AI studio analyzed consumer prompts to reveal fashion trends, highlighting the popularity of Y2K styles and quiet luxury. The Virtual Try On feature allows users to experiment with styles before committing, offering insights into consumer preferences and aiding retailers in understanding emerging trends.

Product

Adobe Acrobats New Tools Help You Show Up Sharper, Faster

Adobe has introduced new features in Acrobat to enhance document presentation and accessibility. The Stylize feature allows users to apply professional templates to existing documents, while Interactive Reports help transform dense information into more digestible formats. These tools aim to improve the efficiency and professionalism of documents like sales proposals and marketing briefs.

Executive

Adobe CEO Shantanu Narayen steps down after 18 years as AI pressure mounts

Adobe CEO Shantanu Narayen steps down after 18 years, with Anil Chakravarthy set to take over in December. Chakravarthy's appointment aims to enhance Adobe's AI strategy, particularly around its Firefly AI offering. This leadership change occurs amid stock declines and the departure of another executive, David Wadhwani.

Executive

Adobe Announces Anil Chakravarthy to Become President and CEO and Shantanu Narayen to Become Executive Chair on December 1, 2026 - Adobe Newsroom

Adobe announced that Anil Chakravarthy will become the new President and CEO, effective December 1, 2026, succeeding Shantanu Narayen, who will transition to Executive Chair. Chakravarthy, currently leading Adobe's Customer Experience Orchestration business, is recognized for his transformational leadership and innovation-driven growth. This leadership change aims to drive Adobe's growth in the AI-driven era.

Adobe Inc. Profile

Company Name

Adobe Inc.

Company Website

https://www.adobe.com/#

Year Founded

1982

HQ Location

345 Park Avenue, San Jose, CA 95110-2704

Employees

10001+

Social

Financials

SERIES A