Overview: Feedly and Lately as Social Media Marketing Category solutions.
Feedly and Lately cater to businesses focused on social media marketing, but they offer distinct benefits. Feedly excels in content management, appealing to large enterprises. In contrast, Lately shines in social media management, drawing consumer goods companies. Feedly's robust integration and analytics meet complex needs. Lately's AI-driven tools streamline social media engagement. Lately users prefer self-service support, while Feedly customers benefit from comprehensive vendor support. Businesses should consider their primary marketing activities when choosing between these two solutions.
Feedly: Feedly is used to track important topics and trends quickly. Solutions are provided for cybersecurity teams, market intel teams, and curious individuals.
Lately: Lately uses AI and Neuroscience to transform longform content into impactful social media posts. Brand dialects and nuances are learned for tailored marketing.
Feedly and Lately: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Feedly primarily supports content management with strong capabilities in content curation and publishing. read more →
Lately focuses more on social media management, facilitating social media engagement and scheduling. read more →
Business Goals
Feedly helps businesses acquire customers and enhance digital presence, making it a fit for strategic growth in thought leadership. read more →
Lately supports building brand awareness and establishing leadership, aligning with businesses aiming to expand to new markets. read more →
Core Features
Chief features in Feedly include custom reports and high integration, assisting enterprises needing detailed analytics. read more →
Lately's standout features are its AI-powered functionalities and extensive analytics, ideal for managing ongoing social media tasks. read more →
Vendor Support
Feedly offers diverse support options, including 24/7 assistance and phone support, fitting for enterprises requiring direct support. read more →
Lately provides basic 24/7 support, reflecting a straightforward approach favored by its user base. read more →
Segments and Industries
Feedly is used mainly by large enterprises, particularly in marketing and advertising, and IT services. read more →
Lately is favored by large enterprises in consumer goods and management consulting sectors. read more →
Operational Alignment
Feedly integrates well into complex workflows, ideal for large-scale, content-focused operations. read more →
Lately fits well into operations centered on continuous social media engagement and marketing. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Why is Lately the best choice for Social Media Management?