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Emma Email Marketing vs Litmus: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Emma Email Marketing vs. Litmus is based on a specific set of business needs and context. The comparison uses 8037 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Emma Email Marketing and Litmus

Emma Email Marketing, Litmus, Robly, Pinpointe, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Emma Email Marketing covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

Litmus focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Collaboration with E-Mail, etc.

"The approvals dashboard has really knocked it out of the park: It saves us so much time and makes it seamless to manage over 1,000 studio newsletters each month. " - Carl Dickerson

"We had some rendering issues before using Litmus. We knew an email looked good on the system we were viewing it on, but we weren't sure what it looked like on other devices or on other platforms unless we manually tested the emails across different ...devices and mail clients. This was particularly challenging when we began to focus on mobile optimization. " - Audra Evans

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Emma Email Marketing

Focus area

Emma Email Marketing is better than Litmus for

Software Failure Risk

  • medium

logo Litmus

Focus area

Litmus is better than Emma Email Marketing for

Software Failure Risk

  • medium

About

Email Marketing Software That Works For You | Emma Email ...

Litmus: Email Marketing, Email Design & Email Testing Tools

Age

2003

Financials

M&A

SERIES A

Business Need

Total Processes
(we found evidences for)

75

98

Total Goals
(we found evidences for)

14

19

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign management

campaign monitoring

campaign analytics


contact list management

creating contact list



helpdesk management



sales document management

contract management

proposal & quote management



content publishing

searching for content


training & onboarding





social media management

social media analytics

scheduling post to social media

engaging on social media


generation of new leads




loyalty management

identify target customers


products & pricelist management


segmentation and targeting



lead qualification

lead qualification: technographic


personalized marketing


customer feedback management


conference call management


promotion management



competitive intelligence


account management




knowledge management



rating and review management


trade show marketing



sales review & feedback




lifetime value management





customer case management





Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Increase sales & revenue

  • Improve internal communications

  • Establish thought leadership

  • Improve brand engagement

  • Improve digital and social presence

  • Launch new products

  • Improve consistency

  • See 11 more
  • Improve ROI

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Improve efficiency

  • Enhance customer relationships

  • Launch new products

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Increase sales & revenue

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Establish thought leadership

  • Improve internal communications

  • Improve consistency

  • Improve visibility

  • Increase average basket value

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • social media

  • user generated content

  • blogs

  • newsletter

  • mobile

  • offline

  • promotions

  • website

  • chat

  • Slack

  • trade shows

  • phone calls

  • Instagram

  • events

  • mobile app

  • video

  • Twitter

  • games

  • point of sale

  • on premises

  • causes and charity

  • coupons

  • mass media

  • television

  • support groups

  • Pinterest

  • Facebook

  • display advertisement

  • print media

  • magazine

  • See 28 more
  • e-mail

  • social media

  • user generated content

  • blogs

  • newsletter

  • mobile

  • offline

  • promotions

  • website

  • chat

  • Slack

  • trade shows

  • phone calls

  • Instagram

  • events

  • mobile app

  • video

  • Twitter

  • games

  • point of sale

  • on premises

  • causes and charity

  • coupons

  • mass media

  • television

  • support groups

  • Pinterest

  • Facebook

  • display advertisement

  • print media

  • magazine

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting