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Drip vs Sailthru: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Drip vs. Sailthru is based on a specific set of business needs and context. The comparison uses 8078 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Drip and Sailthru

Drip, Sailthru, Klaviyo, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Drip covers Drip Marketing with E-Mail, Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, etc.

Sailthru focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

"Drip is the Tesla of marketing automation. " - Leon Yeh

"Sailthru gives us an ability to really personalize what we do for our customers. This is crucial because instead of a very vanilla feed of information, we can learn what our readers are doing and tailor their content to that. Personalization helps d...rive retention by making that content feel more valuable to the reader. If they get what they want, they keep coming back for more. " - Matt Dickow

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Drip

Focus area

Drip is better than Sailthru for

Software Failure Risk

  • low

logo Sailthru

Focus area

Software Failure Risk

  • medium

About

The Ecommerce Revenue Engine

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Age

2011

2008

Financials

M&A

M&A

Business Need

Total Processes
(we found evidences for)

95

69

Total Goals
(we found evidences for)

16

16

Top Processes

Evidences indicate better relative satisfaction




engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management



campaign management

campaign monitoring

campaign analytics


customise loyalty program

identify target customers

track program performance


social media management

social media analytics

scheduling post to social media


training & onboarding


generation of new leads


segmentation and targeting


contact list management




personalized marketing


knowledge management



conversion management




sales document management

proposal & quote management

contract management


competitive intelligence



customer feedback management

measuring net promoter score

measuring customer satisfaction


relationship management





lifetime value management




account management




products & pricelist management


proximity marketing


promotion management





social media marketing


community building



lead qualification

lead qualification: technographic




rating and review management


discount management


business development



sales call management


touchpoint management


channel management


advocacy management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Build brand awareness

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Launch new products

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • See 13 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more
  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting