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Drip vs ActiveCampaign: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Drip vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 23242 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Drip and ActiveCampaign

Drip, ActiveCampaign, Klaviyo, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Drip covers Drip Marketing with E-Mail, Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

"Drip is the Tesla of marketing automation. " - Leon Yeh

"As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things th...at so much time didn't need to be spent on. " - Heather Read

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Drip

Focus area

Drip is better than ActiveCampaign for

Software Failure Risk

  • low

logo ActiveCampaign

Focus area

ActiveCampaign is better than Drip for

Software Failure Risk

  • medium

About

The Ecommerce Revenue Engine

CXA Platform to engage with their customers

Age

2011

2003

Financials

M&A

SERIES C

Business Need

Total Processes
(we found evidences for)

95

133

Total Goals
(we found evidences for)

16

18

Top Processes

Evidences indicate better relative satisfaction




engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications




campaign monitoring

campaign analytics


customise loyalty program

identify target customers

track program performance


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media


training & onboarding


generation of new leads


segmentation and targeting


contact list management


searching for content

content publishing



personalized marketing


knowledge management



conversion management




sales document management

proposal & quote management

contract management


competitive intelligence



customer feedback management

measuring net promoter score

measuring customer satisfaction


relationship management





lifetime value management




account management




products & pricelist management


proximity marketing


promotion management





social media marketing


community building



lead qualification

lead qualification: technographic




rating and review management


discount management


business development


trade show marketing


performance management


membership management



follower management


referral management


subscription management



sales call management

meeting management


touchpoint management


channel management


pipeline management





create learning path


courses & assessment

create learning path


relationship marketing


outbound marketing


calendar management







conference call management



sales commission management


international marketing





database marketing



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Build brand awareness

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Launch new products

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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low

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Business Setting