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Compare Crunchbase Enterprise vs Nielsen

Comparison Summary

For Crunchbase Enterprise vs Nielsen comparison, Our AI algorithm looked at 5437 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Crunchbase Enterprise and Nielsen to solve their respective business needs.

Pros and cons of Crunchbase Enterprise and Nielsen

Crunchbase Enterprise is more suited to businesses that require Lead Qualification with Mobile and Communication Management with Social Media where as Nielsen is focused towards Advertisement and Engagement Management with Social Media .

Both Crunchbase Enterprise and Nielsen are Marketing Data Intelligence software, peers recommend Crunchbase Enterprise for lead qualification: technographic and lead qualification where as Nielsen is more known for engaging on social media and advertisement .

logo Crunchbase Enterprise

Focus area

Crunchbase Enterprise is better than Nielsen for

Software Failure Risk

  • low

logo Nielsen

Focus area

Nielsen is better than Crunchbase Enterprise for

Software Failure Risk

  • low

About

Crunchbase.com | Crunchbase Enterprise | Supercharge Your Pipeline‚

Market Research on What People Watch, Listen To and Buy | Nielsen ...

Age

2007

Financials

SERIES D

IPO

Business Need

Total Processes
(we found evidences for)

88

103

Total Goals
(we found evidences for)

14

18

Top Processes

Evidences indicate better relative satisfaction


lead qualification

lead qualification: technographic


communication management

sending & publishing communications


content publishing


engagement management

engaging and following up

engaging with scheduling & cadence



generation of new leads



sales document management

proposal & quote management

contract management



international marketing


competitive intelligence


workflow management


merger and acquisition


training & onboarding



social media management

social media analytics

scheduling post to social media

managing social media account


campaign management



account management


influencer marketing




products & pricelist management






knowledge management


loyalty management

identify target customers

customise loyalty program


rating and review management


helpdesk management


business development





segmentation and targeting



category management


trade show marketing



lifetime value management


customer feedback management


referral management




social media marketing



promotion management





advocacy management



personalized marketing


discount management



Top Goals

Goals Achieved

  • Grow market share

  • Acquire customers

  • Launch new products

  • Increase sales & revenue

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Manage risk

  • Improve visibility

  • Establish thought leadership

  • Improve brand engagement

  • See 11 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Acquire customers

  • Grow market share

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve ROI

  • Launch new products

  • Improve digital and social presence

  • Establish thought leadership

  • Increase customer life time value

  • Improve efficiency

  • Improve stakeholder relations

  • Manage risk

  • Scale best practices

  • Improve internal communications

  • Improve visibility

  • See 15 more

Top Channels

Channels Used

  • social media

  • mass media

  • television

  • user generated content

  • promotions

  • blogs

  • mobile

  • offline

  • video

  • radio

  • website

  • Facebook

  • mobile app

  • point of sale

  • games

  • phone calls

  • print media

  • Instagram

  • trade shows

  • coupons

  • display advertisement

  • out of home

  • Twitter

  • brochure

  • magazine

  • e-mail

  • events

  • newspaper

  • text SMS

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • newsletter

  • Pinterest

  • support groups

  • review sites

  • Amazon

  • billboards

  • movies

  • LinkedIn

  • causes and charity

  • omnichannel

  • See 40 more
  • social media

  • mass media

  • television

  • user generated content

  • promotions

  • blogs

  • mobile

  • offline

  • video

  • radio

  • website

  • Facebook

  • mobile app

  • point of sale

  • games

  • phone calls

  • print media

  • Instagram

  • trade shows

  • coupons

  • display advertisement

  • out of home

  • Twitter

  • brochure

  • magazine

  • e-mail

  • events

  • newspaper

  • text SMS

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • newsletter

  • Pinterest

  • support groups

  • review sites

  • Amazon

  • billboards

  • movies

  • LinkedIn

  • causes and charity

  • omnichannel

  • See 40 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting