Clicktools vs. Toluna Start: Comparing Best Customer Feedback Management Solutions 2026

Overview: Clicktools and Toluna Start as Customer Feedback Management Category solutions.

Clicktools excels in integrating with large-scale operations, appealing to software and IT sectors with its focus on feedback collection and customer satisfaction. Toluna Start, geared towards market research, enhances brand exposure through comprehensive analytics, appealing to marketing and advertising. Its diverse survey capabilities address both feedback and social media, aligning well with diverse industries needing in-depth insights.

Clicktools: Clicktools, now SAP Service Cloud, enhances customer relationships and increases revenue by transforming customer feedback into actionable insights. Features include seamless CRM integration, dynamic questions, multi-language support, and mobile-friendly surveys.

Toluna Start: Toluna-start offers real-time market research and consumer insights through automated solutions. Study design, integrated survey respondents, and reporting dashboards are included.

Clicktools Toluna Start
Key Capabilities Supported Clicktools specializes in feedback collection, CSAT measurement, engagement through conversational surveys, and managing social media and telemarketing. → Toluna Start supports engaging surveys, feedback collection, social media management, and market research, making it a comprehensive tool for varied insights. →
Business Goals Clicktools assists in enhancing customer satisfaction and employee experience, crucial for organizations aspiring to lead in service delivery. → Toluna Start aligns with goals such as brand awareness, customer acquisition, and international market entry, suiting businesses aiming to expand reach. →
Core Features Key features of Clicktools include seamless integration, custom reports, and data handling capabilities, fundamental for enterprises managing vast data. → Toluna Start offers robust analytics, custom reports, and flexible data management to support dynamic marketing and product experience strategies. →
Vendor Support Clicktools offers extensive 24/7 support, chat, email, and phone support, reflecting its solution complexity and enterprise demands. → Toluna Start provides 24/7 support with additional limited chat, email, and phone assistance, catering to diverse operational workflows. →
Segments and Industries Clicktools is favored by enterprises and medium to large businesses, predominantly in software and healthcare industries. → Toluna Start is utilized by large enterprises and mid-market businesses, especially within marketing, advertising, and consumer goods sectors. →
Operational Alignment Clicktools integrates well into enterprise workflows, offering solutions suitable for complex and extensive IT infrastructure needs. → The design of Toluna Start accommodates businesses in diverse markets, reflecting its adaptability to changing consumer and market research demands. →
lightning

Applying your context and needs changes the comparison

Clicktools and Toluna Start: Best activities based on customer satisfaction


Clicktools in Action: Unique Activities

What makes Clicktools ideal for Collecting Feedback?
Clicktools is a platform that helps businesses gather and analyze customer feedback. nIt enables organizations to design feedback programs, measure customer satisfaction, and enhance customer engagement.nBusinesses can collect feedback from various channels, such as mobile, web, and social media.
"...Hidden Questions - Since we are mostly surveying our customers, we use Clicktools Hidden question fields to improve the survey experience...." Peer review by Katie Meeker, Senior Customer Marketing Manager, iCIMS

Toluna Start in Action: Unique Activities

How does Toluna Start facilitate Engaging Conversational Surveys?
Toluna Start Engaging Conversational Surveys allow enterprises to embed surveys within their business websites. The solution provides rich multimedia options, enables deep audience engagement, and facilitates the collection of actionable insights. Additionally, the solution supports various platforms, including mobile web, apps, and desktops.
"...We send out surveys for many types of business campaigns, from client and lead outreach to follow-up questionnaires and event feedback...." Peer review by Sarah B, Account Manager
Why is Toluna Start the best choice for Market Research?
Toluna Start Market Research offers a cloud-based platform, QuickSurveys, that enables enterprises to build questionnaires and collect automated market research data. This tool facilitates the creation of surveys and gathers insights for various business needs, such as product development and customer satisfaction. The platform leverages a global panel for rapid data collection and includes advanced analytics for real-time insights.
"...QuickSurveys is an easy to use marketing research tool...." Peer review by Administrator

Business Setting

Clicktools Toluna Start
Peer score 4.3 4.4
Peer insights 1026 943
Top industries
Computer Software 39.0%
Information Technology And Services 11.0%
Hospital & Health Care 7.0%
Marketing And Advertising 15.0%
Computer Software 12.0%
Consumer Goods 10.0%
SMB and Mid-Market 57.0% 72.0%
Enterprise 43.0% 28.0%

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Clicktools news

KB Kookmin Bank teams up with SAP Korea on embedded finance to expand corporate banking

SAP Korea and KB Kookmin Bank have partnered to develop an ERP-linked embedded finance service. This collaboration aims to enhance corporate cash management and financial transactions. Both companies will leverage their corporate customer bases for joint marketing efforts to attract new clients.

20/09/2026 - source

Latest Toluna Start news

Identifyingthe #1Christmas ad withTolunaSynthetic Personas

Toluna utilized its Synthetic Personas testing to evaluate 25 Christmas ad campaigns in Australia, employing ACT Instant AI to measure effectiveness. LEGO's ad emerged as the top performer, showcasing the power of synthetic audiences in market research. This approach allows rapid, large-scale ad testing, highlighting Toluna's innovative capabilities in advertising analysis.

19/01/2026 - source