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Buzzsumo vs Buffer: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Buzzsumo vs. Buffer is based on a specific set of business needs and context. The comparison uses 36854 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Buzzsumo and Buffer

Buzzsumo, Buffer, Agorapulse, Hootsuite, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Buzzsumo covers Content Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

Buffer focuses on Social Media Management with Social Media, Communication Management with Social Media, Content Management with Social Media, Engagement Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Buzzsumo

Focus area

Buzzsumo is better than Buffer for

Software Failure Risk

  • low

logo Buffer

Focus area

Buffer is better than Buzzsumo for

Software Failure Risk

  • medium

About

BuzzSumo: Find the Most Shared Content and Key Influencers

Buffer | Social Media Management Software for Growing Brands

Age

2014

2010

Financials

SEED

SERIES A

Business Need

Total Processes
(we found evidences for)

102

130

Total Goals
(we found evidences for)

15

17

Top Processes

Evidences indicate better relative satisfaction


searching for content


social media management

scheduling post to social media

engaging on social media

social media analytics

monitoring social media

managing social media account


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


social media marketing


influencer marketing



campaign management

campaign monitoring






competitive intelligence



generation of new leads


sales document management

proposal & quote management

contract management


account management




training & onboarding


knowledge management

creating knowledge base




segmentation and targeting


contact list management


workflow management


reputation management


personalized marketing




lead qualification

lead qualification: technographic



relationship management



helpdesk management




customer case management


influencer management



conversion management


referral management


loyalty management

identify target customers


touchpoint management


rating and review management


products & pricelist management



customer feedback management


follower management




performance management


sales review & feedback


sales call management


promotion management


courses & assessment

create learning path


community building



advocacy management




distribution management



channel management




lifetime value management


calendar management


conference call management



relationship marketing




Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve internal communications

  • See 12 more
  • Improve digital and social presence

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Improve internal communications

  • Establish thought leadership

  • Grow market share

  • Improve consistency

  • Increase sales & revenue

  • Launch new products

  • Improve efficiency

  • Improve visibility

  • Increase customer life time value

  • See 14 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • Twitter

  • Instagram

  • user generated content

  • blogs

  • LinkedIn

  • mobile

  • video

  • promotions

  • mobile app

  • Pinterest

  • e-mail

  • offline

  • phone calls

  • Facebook page

  • games

  • on premises

  • chat

  • newsletter

  • Slack

  • point of sale

  • causes and charity

  • trade shows

  • events

  • print media

  • coupons

  • magazine

  • newspaper

  • mass media

  • radio

  • Skype

  • Snapchat

  • text SMS

  • display advertisement

  • movies

  • Netflix

  • review sites

  • Glassdoor

  • Facebook at work

  • Whatsapp

  • Amazon

  • See 40 more
  • social media

  • website

  • Facebook

  • Twitter

  • Instagram

  • user generated content

  • blogs

  • LinkedIn

  • mobile

  • video

  • promotions

  • mobile app

  • Pinterest

  • e-mail

  • offline

  • phone calls

  • Facebook page

  • games

  • on premises

  • chat

  • newsletter

  • Slack

  • point of sale

  • causes and charity

  • trade shows

  • events

  • print media

  • coupons

  • magazine

  • newspaper

  • mass media

  • radio

  • Skype

  • Snapchat

  • text SMS

  • display advertisement

  • movies

  • Netflix

  • review sites

  • Glassdoor

  • Facebook at work

  • Whatsapp

  • Amazon

  • See 40 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting