cuspera logo CUSPERA

Buzzsumo vs Brandwatch: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Buzzsumo vs. Brandwatch is based on a specific set of business needs and context. The comparison uses 12895 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Buzzsumo and Brandwatch

Buzzsumo, Brandwatch, Agorapulse, Hootsuite, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Buzzsumo covers Content Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

Brandwatch focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.

"Honestly, without BuzzSumo, we wouldn't be able to produce the letter the way we do. " - Russ Henneberry

"It is really helpful to get a flavor of what is there and what people are actually saying. What words do they use? What is the framing here? And that is important for our team because we are responsible for content and we want to make sure we are ma...tching the way our users speak, addressing what problems they have. " - Richard Cook

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Buzzsumo

Focus area

Buzzsumo is better than Brandwatch for

Software Failure Risk

  • low

logo Brandwatch

Focus area

Software Failure Risk

  • medium

About

BuzzSumo: Find the Most Shared Content and Key Influencers

Brandwatch | Digital Consumer Intelligence

Age

2014

2005

Financials

SEED

SERIES C

Business Need

Total Processes
(we found evidences for)

102

91

Total Goals
(we found evidences for)

15

16

Top Processes

Evidences indicate better relative satisfaction


searching for content


social media management

scheduling post to social media

engaging on social media

social media analytics

monitoring social media

managing social media account


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


social media marketing


influencer marketing



campaign management

campaign monitoring






competitive intelligence



generation of new leads


sales document management

proposal & quote management

contract management


account management




training & onboarding


knowledge management

creating knowledge base




segmentation and targeting


contact list management


workflow management


reputation management


personalized marketing




lead qualification

lead qualification: demographic



relationship management



helpdesk management




customer case management


influencer management



conversion management


referral management


loyalty management

identify target customers


touchpoint management


rating and review management


products & pricelist management



international marketing


customer feedback management



sales review & feedback


sales call management


category management




lifetime value management


channel management


sales incentive management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve internal communications

  • See 12 more
  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Manage risk

  • See 13 more

Top Channels

Channels Used

  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more
  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting