cuspera logo CUSPERA

Braze vs Salesforce Email Studio: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Braze vs. Salesforce Email Studio is based on a specific set of business needs and context. The comparison uses 8326 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Braze and Salesforce Email Studio

Braze, MoEngage, CleverTap, etc., belong to a category of solutions that help Mobile Marketing, whereas Salesforce Email Studio, Aweber, Litmus, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Braze covers Engagement Management, Communication Management with E-Mail, Training & Onboarding with E-Mail, Campaign Management, etc.

Salesforce Email Studio focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Training & Onboarding with E-Mail, etc.

"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. " - Emily Stewart

"I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. " - Jane Moran

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Braze

Focus area

Braze is better than Salesforce Email Studio for

Software Failure Risk

  • low

logo Salesforce Email Studio

Focus area

Salesforce Email Studio is better than Braze for

Software Failure Risk

  • medium

About

Cross channel personalization and Mobile engagement automation platform

Email Marketing Software Customized Solutions - Salesforce.com

Age

2011

1999

Financials

SERIES E

IPO

Business Need

Total Processes
(we found evidences for)

74

101

Total Goals
(we found evidences for)

17

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


training & onboarding


campaign management

campaign analytics


helpdesk management


lifetime value management


segmentation and targeting


competitive intelligence





lead qualification

lead qualification: technographic


customer feedback management

measuring net promoter score





channel management


products & pricelist management


rating and review management


relationship marketing


referral management


touchpoint management


content management

content publishing


social media management

social media analytics

engaging on social media

scheduling post to social media


knowledge management

creating knowledge base



courses & assessment

create learning path


generation of new leads


promotion management





loyalty management

customise loyalty program

identify target customers


personalized marketing




revenue cycle management



discount management


relationship management


workflow management





contact list management



sales document management

proposal & quote management


community building




conversion management


customer case management




social media marketing


outbound marketing




trade show marketing



community marketing


international marketing


account management




distribution management


database marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase customer life time value

  • Acquire customers

  • Improve brand engagement

  • Improve ROI

  • Increase sales & revenue

  • Launch new products

  • Build brand awareness

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • Improve stakeholder relations

  • Improve consistency

  • Grow market share

  • Reduce bounce

  • See 14 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Improve internal communications

  • Enter new markets internationally or locally

  • Build brand awareness

  • Grow market share

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • Launch new products

  • Establish thought leadership

  • Reduce bounce

  • Improve efficiency

  • Scale best practices

  • Increase average basket value

  • Improve navigation

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • mobile

  • social media

  • offline

  • website

  • promotions

  • newsletter

  • point of sale

  • chat

  • Slack

  • on premises

  • text SMS

  • out of home

  • brochure

  • Facebook

  • trade shows

  • mobile app

  • omnichannel

  • user generated content

  • blogs

  • video

  • coupons

  • events

  • display advertisement

  • causes and charity

  • games

  • See 24 more
  • e-mail

  • phone calls

  • mobile

  • social media

  • offline

  • website

  • promotions

  • newsletter

  • point of sale

  • chat

  • Slack

  • on premises

  • text SMS

  • out of home

  • brochure

  • Facebook

  • trade shows

  • mobile app

  • omnichannel

  • user generated content

  • blogs

  • video

  • coupons

  • events

  • display advertisement

  • causes and charity

  • games

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting