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Compare Brand24 vs SOCi

Comparison Summary

This comparison report of Brand24 vs. SOCi is based on a specific set of business needs and context. The comparison uses 4883 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Brand24 and SOCi

Brand24, SOCi, Awario, Keyhole, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Brand24 covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Helpdesk Management, etc.

SOCi focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Content Management with Social Media, etc.

"While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were pres...ent " - Krzysiek Radoszewski

"SOCi SmartBot is a lead generating machine. It can quickly respond to prospects and gather lead information and conversation history. It’s amazing! " - Jeremy Lawson

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Brand24

Focus area

Brand24 is better than SOCi for

Software Failure Risk

  • medium

logo SOCi

Focus area

SOCi is better than Brand24 for

Software Failure Risk

  • medium

About

Brand24 - Social Media Monitoring Tool

SOCi: Localised Social Marketing

Age

2011

Financials

SEED

SERIES B

Business Need

Total Processes
(we found evidences for)

63

72

Total Goals
(we found evidences for)

13

13

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

social media analytics

engaging on social media

scheduling post to social media

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up


helpdesk management



campaign management

campaign monitoring



influencer marketing


generation of new leads


customer feedback management

measuring customer satisfaction



reputation management




sales document management

proposal & quote management

contract management


social media marketing




rating and review management


conversion management



training & onboarding


content management

content publishing


competitive intelligence


contact list management



lifetime value management



business development



opportunity management



loyalty management


knowledge management


workflow management







Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Improve brand engagement

  • Improve digital and social presence

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Scale best practices

  • Establish thought leadership

  • See 10 more
  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Acquire customers

  • Build brand awareness

  • Improve brand engagement

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Launch new products

  • Improve stakeholder relations

  • Scale best practices

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • social media

  • offline

  • on premises

  • website

  • Facebook

  • point of sale

  • user generated content

  • promotions

  • e-mail

  • Instagram

  • blogs

  • review sites

  • Yelp

  • video

  • phone calls

  • Twitter

  • mobile

  • LinkedIn

  • text SMS

  • games

  • Facebook page

  • chat

  • mobile app

  • Tripadvisor

  • events

  • trade shows

  • See 23 more
  • social media

  • offline

  • on premises

  • website

  • Facebook

  • point of sale

  • user generated content

  • promotions

  • e-mail

  • Instagram

  • blogs

  • review sites

  • Yelp

  • video

  • phone calls

  • Twitter

  • mobile

  • LinkedIn

  • text SMS

  • games

  • Facebook page

  • chat

  • mobile app

  • Tripadvisor

  • events

  • trade shows

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

high

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting