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Bloomerang vs Braze: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Bloomerang vs. Braze is based on a specific set of business needs and context. The comparison uses 14194 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Bloomerang and Braze

Bloomerang, Blackbaud Luminate Online, Kindful, etc., belong to a category of solutions that help CRM, whereas Braze, MoEngage, CleverTap, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Bloomerang covers Engagement Management, Communication Management with E-Mail, Helpdesk Management with Chat, Campaign Management with E-Mail, etc.

Braze focuses on Engagement Management, Communication Management with E-Mail, Training & Onboarding with E-Mail, Campaign Management, etc.

"We use almost all of the Bloomerang product partner integrations available. We import our Shopify and photographic print orders into Bloomerang through Zapier, segment and communicate by email through Mailchimp, and have GeoTargetly and Fundraise Up... implemented on our site. We’ve even provided our sponsors and key donor partners a Fundraise Up donate lightbox that allows their site visitors to donate to Pacific Wild without ever leaving the partner’s website. The new integration with Fundraise Up is excellent. We can now receive and receipt in any currency, and we can provide tax receipts on the spot for US and Canadian donors. Because of Bloomerang – and the recent integrations developed, including Zapier – we are now able to work on segmentation, stewardship and long range planning. It was always a chaotic ad-hoc end of year process and this year feels very different. " - Laurie McConnell

"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. " - Emily Stewart

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Bloomerang

Focus area

Bloomerang is better than Braze for

Software Failure Risk

  • medium

logo Braze

Focus area

Braze is better than Bloomerang for

Software Failure Risk

  • low

About

Donor Management Software for Nonprofits

Cross channel personalization and Mobile engagement automation platform

Age

2012

2011

Financials

SEED

SERIES E

Business Need

Total Processes
(we found evidences for)

91

74

Total Goals
(we found evidences for)

16

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications



campaign management

campaign monitoring

campaign analytics


training & onboarding


contact list management

creating contact list

enriching contact list


social media management

social media analytics

engaging on social media

monitoring social media

scheduling post to social media


relationship management


sales document management

contract management

proposal & quote management



generation of new leads



workflow management


products & pricelist management


content management


knowledge management

creating knowledge base


customer feedback management

measuring customer satisfaction


sales call management


conversion management




lead qualification

lead qualification: demographic

lead qualification: technographic


courses & assessment

create learning path



membership management


category management





lifetime value management


database marketing


competitive intelligence




advocacy management


business development



segmentation and targeting


revenue cycle management



loyalty management


discount management


promotion management



rating and review management





touchpoint management


relationship marketing




channel management


referral management



personalized marketing





Top Goals

Goals Achieved

  • Scale best practices

  • Increase sales & revenue

  • Improve efficiency

  • Improve digital and social presence

  • Improve internal communications

  • Enhance customer relationships

  • Acquire customers

  • Establish thought leadership

  • Increase customer life time value

  • Improve stakeholder relations

  • Launch new products

  • Improve consistency

  • Shorten ramp up time

  • Improve navigation

  • Improve visibility

  • Enter new markets internationally or locally

  • See 13 more
  • Enhance customer relationships

  • Increase customer life time value

  • Acquire customers

  • Improve brand engagement

  • Improve ROI

  • Increase sales & revenue

  • Launch new products

  • Build brand awareness

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • Improve stakeholder relations

  • Improve consistency

  • Grow market share

  • Reduce bounce

  • See 14 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • promotions

  • mobile app

  • website

  • social media

  • newsletter

  • offline

  • mass media

  • text SMS

  • point of sale

  • television

  • omnichannel

  • video

  • radio

  • print media

  • coupons

  • user generated content

  • blogs

  • magazine

  • games

  • on premises

  • phone calls

  • events

  • trade shows

  • Facebook

  • chat

  • LinkedIn

  • mobile ads

  • Twitter

  • review sites

  • Yelp

  • See 29 more
  • e-mail

  • mobile

  • promotions

  • mobile app

  • website

  • social media

  • newsletter

  • offline

  • mass media

  • text SMS

  • point of sale

  • television

  • omnichannel

  • video

  • radio

  • print media

  • coupons

  • user generated content

  • blogs

  • magazine

  • games

  • on premises

  • phone calls

  • events

  • trade shows

  • Facebook

  • chat

  • LinkedIn

  • mobile ads

  • Twitter

  • review sites

  • Yelp

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting