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AppsFlyer vs Adobe Analytics: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of AppsFlyer vs. Adobe Analytics is based on a specific set of business needs and context. The comparison uses 12901 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing AppsFlyer and Adobe Analytics

AppsFlyer, Adjust, Kochava, etc., belong to a category of solutions that help Marketing Attribution, whereas Adobe Analytics, Kissmetrics, Google Analytics 360, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

AppsFlyer covers Engagement Management, Advertisement with Mobile, Campaign Management with Mobile, Social Media Management with Social Media, etc.

Adobe Analytics focuses on Social Media Management with Website, Engagement Management with Website, Campaign Management with Website, Advertisement, etc.

"Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. " - Anthony Cross

"We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just... like our university. " - Jordan Capp

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo AppsFlyer

Focus area

Software Failure Risk

  • low

logo Adobe Analytics

Focus area

Adobe Analytics is better than AppsFlyer for

Software Failure Risk

  • medium

About

Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS

Industry-leading data with customizable visualizations that drive better marketing decisions

Age

2011

1982

Financials

SERIES D

SERIES A

Business Need

Total Processes
(we found evidences for)

70

97

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media




communication management

sending & publishing communications

tracking & monitoring communications



training & onboarding



international marketing


helpdesk management


competitive intelligence


lifetime value management


products & pricelist management




generation of new leads


social media marketing



segmentation and targeting



loyalty management

customise loyalty program

identify target customers


lead qualification

lead qualification: technographic



referral management



workflow management


content management




conversion management


business development


touchpoint management


sales document management



customer feedback management

measuring customer satisfaction




relationship management


channel management




sales call management


rating and review management



contact list management




attribution management



performance management


community marketing


personalized marketing


Top Goals

Goals Achieved

  • Improve ROI

  • Increase customer life time value

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve digital and social presence

  • Improve stakeholder relations

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Increase customer life time value

  • Improve consistency

  • Launch new products

  • Establish thought leadership

  • See 12 more

Top Channels

Channels Used

  • website

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • video

  • e-mail

  • offline

  • newsletter

  • on premises

  • channel partners

  • point of sale

  • omnichannel

  • mass media

  • television

  • text SMS

  • chat

  • promotions

  • review sites

  • Amazon

  • Instagram

  • print media

  • magazine

  • Netflix

  • events

  • trade shows

  • Facebook

  • LinkedIn

  • games

  • coupons

  • display advertisement

  • See 30 more
  • website

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • video

  • e-mail

  • offline

  • newsletter

  • on premises

  • channel partners

  • point of sale

  • omnichannel

  • mass media

  • television

  • text SMS

  • chat

  • promotions

  • review sites

  • Amazon

  • Instagram

  • print media

  • magazine

  • Netflix

  • events

  • trade shows

  • Facebook

  • LinkedIn

  • games

  • coupons

  • display advertisement

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting