Comparison Summary
This comparison report of Adobe Marketo Engage vs. AdRoll ABM (formerly RollWorks) is based on a specific set of business needs and context. The comparison uses 38789 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and AdRoll ABM (formerly RollWorks)
Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation, whereas AdRoll ABM (formerly RollWorks), Terminus ABM platform, Agent3, etc., belong to a category of solutions that help Account Based Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
AdRoll ABM (formerly RollWorks) focuses on Account Management, Engagement Management with Website, Advertisement, Generation Of New Leads, etc.
"We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. " - Paul Lovegrove
"RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach. " - Staisey Divorski
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than AdRoll ABM (formerly RollWorks) for
AdRoll ABM (formerly RollWorks)
Focus area
AdRoll ABM (formerly RollWorks) is better than Adobe Marketo Engage for
About
Marketing Automation Software for lead management and B2B marketers
Purpose-built for B2B teams with omnichannel strategies
Age
1982
Financials
SERIES A
IPO
Business Need
Total Processes
(we found evidences for)
140
69
Total Goals
(we found evidences for)
19
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
-
Scale best practices
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Establish thought leadership
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Improve ROI
-
Increase sales & revenue
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Enhance customer relationships
-
Grow market share
-
Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
-
Improve brand engagement
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Launch new products
-
Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Improve ROI
-
Increase sales & revenue
-
Acquire customers
-
Enhance customer relationships
-
Grow market share
-
Build brand awareness
-
Enter new markets internationally or locally
-
Scale best practices
-
Shorten ramp up time
-
Improve stakeholder relations
-
Improve efficiency
-
Launch new products
-
Improve digital and social presence
- See 10 more
Top Channels
Channels Used
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website
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e-mail
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user generated content
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blogs
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offline
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social media
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display advertisement
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on premises
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causes and charity
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games
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LinkedIn
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promotions
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video
-
phone calls
-
chat
- See 12 more
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website
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e-mail
-
user generated content
-
blogs
-
offline
-
social media
-
display advertisement
-
on premises
-
causes and charity
-
games
-
LinkedIn
-
promotions
-
video
-
phone calls
-
chat
- See 12 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
Popular in Industry
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Computer Software (29.0%)
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Marketing And Advertising (14.0%)
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Information Technology And Services (10.0%)
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Computer Software (42.0%)
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Internet (21.0%)
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Telecommunications (21.0%)
Popular in Segments
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SMB and MidMarket (64.0%)
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Enterprise (36.0%)
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SMB and MidMarket (89.0%)
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Enterprise (11.0%)