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Compare Adobe Analytics vs Supermetrics

Comparison Summary

For Adobe Analytics vs Supermetrics comparison, Our AI algorithm looked at 13561 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Adobe Analytics and Supermetrics to solve their respective business needs.

Pros and cons of Adobe Analytics and Supermetrics

Adobe Analytics is more suited to businesses that require Social Media Management with Website and Engagement Management with Website where as Supermetrics is focused towards Advertisement with Social Media and Social Media Management with Social Media .

Both Adobe Analytics and Supermetrics are Digital Analytics software, peers recommend Adobe Analytics for loyalty management and digital signature where as Supermetrics is more known for social media management and social media analytics .

logo Adobe Analytics

Focus area

Adobe Analytics is better than Supermetrics for

Software Failure Risk

  • medium

logo Supermetrics

Focus area

Supermetrics is better than Adobe Analytics for

Software Failure Risk

  • medium

About

Industry-leading data with customizable visualizations that drive better marketing decisions

Supermetricsâ„¢ - Best Coverage of Your Metrics?....

Age

1982

Financials

SERIES A

Business Need

Total Processes
(we found evidences for)

97

68

Total Goals
(we found evidences for)

15

13

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account


engagement management

engaging and following up


campaign monitoring






content publishing


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management



sales document management

contract management

proposal & quote management


products & pricelist management


generation of new leads



workflow management


loyalty management

identify target customers

create transaction based loyalty

customise loyalty program


competitive intelligence


training & onboarding


sales call management



lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic



segmentation and targeting




rating and review management


customer feedback management

measuring customer satisfaction


conversion management


channel management


contact list management






attribution management



business development


touchpoint management


social media marketing


lifetime value management


relationship management


performance management



community marketing


personalized marketing



account management


courses & assessment

create learning path


referral management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Increase customer life time value

  • Improve consistency

  • Launch new products

  • Establish thought leadership

  • See 12 more
  • Acquire customers

  • Improve internal communications

  • Grow market share

  • Improve ROI

  • Improve efficiency

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Increase customer life time value

  • Build brand awareness

  • See 10 more

Top Channels

Channels Used

  • social media

  • Facebook

  • LinkedIn

  • Twitter

  • Instagram

  • user generated content

  • blogs

  • website

  • e-mail

  • chat

  • phone calls

  • display advertisement

  • promotions

  • Pinterest

  • video

  • Snapchat

  • offline

  • on premises

  • mobile

  • mobile app

  • channel partners

  • review sites

  • newsletter

  • Amazon

  • mobile ads

  • eBay

  • Doubleclick

  • See 24 more
  • social media

  • Facebook

  • LinkedIn

  • Twitter

  • Instagram

  • user generated content

  • blogs

  • website

  • e-mail

  • chat

  • phone calls

  • display advertisement

  • promotions

  • Pinterest

  • video

  • Snapchat

  • offline

  • on premises

  • mobile

  • mobile app

  • channel partners

  • review sites

  • newsletter

  • Amazon

  • mobile ads

  • eBay

  • Doubleclick

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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high

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Business Setting