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Compare Adobe Analytics vs Matomo

Comparison Summary

For Adobe Analytics vs Matomo comparison, Our AI algorithm looked at 12086 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Adobe Analytics and Matomo to solve their respective business needs.

Pros and cons of Adobe Analytics and Matomo

Adobe Analytics is more suited to businesses that require Social Media Management with Website and Engagement Management with Website where as Matomo is focused towards Social Media Management with Website and Engagement Management with Website .

logo Adobe Analytics

Focus area

Adobe Analytics is better than Matomo for

Software Failure Risk

  • medium

logo Matomo

Focus area

Software Failure Risk

  • medium

About

Industry-leading data with customizable visualizations that drive better marketing decisions

Matomo: #1 Secure Open Web Analytics Platform

Age

1982

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

97

52

Total Goals
(we found evidences for)

15

9

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

scheduling post to social media

monitoring social media


engagement management

engaging and following up


campaign monitoring






content publishing


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management



sales document management

contract management

proposal & quote management


products & pricelist management


generation of new leads



workflow management


loyalty management

identify target customers

create transaction based loyalty

customise loyalty program

create engagement based loyalty


competitive intelligence


training & onboarding


sales call management



lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic



segmentation and targeting




rating and review management


customer feedback management

measuring customer satisfaction


conversion management


channel management


contact list management






attribution management



business development


touchpoint management


social media marketing


lifetime value management


relationship management


performance management



community marketing


personalized marketing




promotion management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Increase customer life time value

  • Improve consistency

  • Launch new products

  • Establish thought leadership

  • See 12 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Improve internal communications

  • See 6 more

Top Channels

Channels Used

  • website

  • e-mail

  • social media

  • phone calls

  • offline

  • Facebook

  • user generated content

  • blogs

  • on premises

  • promotions

  • video

  • newsletter

  • mobile

  • display advertisement

  • mobile app

  • omnichannel

  • point of sale

  • See 14 more
  • website

  • e-mail

  • social media

  • phone calls

  • offline

  • Facebook

  • user generated content

  • blogs

  • on premises

  • promotions

  • video

  • newsletter

  • mobile

  • display advertisement

  • mobile app

  • omnichannel

  • point of sale

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting