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Compare Actito vs Mapp Cloud

Failure Risk Guidance Security Report ?

Failure Risk for Actito medium Failure Risk for Mapp Cloud low
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Comparison Summary

This comparison report of Actito vs. Mapp Cloud is based on a specific set of business needs and context. The comparison uses 1583 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Actito and Mapp Cloud

Actito, Mapp Cloud, Oracle Responsys, ExpertSender, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Actito covers Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.

Mapp Cloud focuses on Engagement Management, Lead Analytics, Forecasting, Channel Marketing, etc.

"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit

"Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, ...as well as use Mapp Engage to run follow-up nurture campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo. " - Daniel Sichel

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Actito

Focus area

Software Failure Risk

  • medium

logo Mapp Cloud

Focus area

Mapp Cloud is better than Actito for

Software Failure Risk

  • low

About

Agile Marketing Automation Platform for customer engagement

Insight-led Customer Experience Platform with Real-time Insights

Age

1998

Financials

SEED

PRIVATE

Business Need

Total Processes
(we found evidences for)

36

49

Total Goals
(we found evidences for)

10

13

Top Processes

Evidences indicate better relative satisfaction

campaign management

Read Reviews (33)

Read Reviews (34)

campaign analytics

Read Reviews (10)

Read Reviews (12)

engagement management

Read Reviews (27)

Read Reviews (150)

engaging and following up

Read Reviews (21)

Read Reviews (107)

segmentation and targeting

Read Reviews (17)

Read Reviews (1)

loyalty management

Read Reviews (12)

Read Reviews (3)

identify target customers

Read Reviews (9)

Read Reviews (2)

customise loyalty program

Read Reviews (2)

Read Reviews (0)

collaboration

Read Reviews (10)

Read Reviews (0)

communication management

Read Reviews (8)

Read Reviews (8)

sending & publishing communications

Read Reviews (7)

Read Reviews (7)

helpdesk management

Read Reviews (8)

Read Reviews (0)

customer feedback management

Read Reviews (5)

Read Reviews (0)

content management

Read Reviews (4)

Read Reviews (2)

personalized marketing

Read Reviews (2)

Read Reviews (12)

conversion management

Read Reviews (2)

Read Reviews (1)

generation of new leads

Read Reviews (2)

Read Reviews (9)

training & onboarding

Read Reviews (2)

Read Reviews (1)

workflow management

Read Reviews (1)

Read Reviews (8)

contact list management

Read Reviews (1)

Read Reviews (5)

lifetime value management

Read Reviews (1)

Read Reviews (3)

channel management

Read Reviews (0)

Read Reviews (28)

touchpoint management

Read Reviews (0)

Read Reviews (4)

customer case management

Read Reviews (0)

Read Reviews (2)

business development

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve internal communications

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase customer life time value

  • See 7 more

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Increase average basket value

  • Improve consistency

  • Improve internal communications

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more

  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting