Comparison Summary
Introducing Act-On and Mention
Act-On, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation, whereas Mention, Brandwatch, Agorapulse, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Mention focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.
"Act-On’s CRM integration saves us time and allows us to automate sales and marketing processes. " - Mary Martinez
"Mention helps us analyze the most important social media metrics for our clients -- share of voice and engagement. " - David Muhammad
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
An automated Growth Marketing Platform
Monitoring for digital agencies that need to know what's said about their clients, and provide a superior service
Age
2013
Financials
SERIES A
M&A
Business Need
Total Processes
(we found evidences for)
112
99
Total Goals
(we found evidences for)
21
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Launch new products
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Improve internal communications
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Establish thought leadership
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Improve visibility
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Reduce bounce
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Improve efficiency
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Increase customer life time value
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Improve consistency
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Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
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Improve digital and social presence
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Acquire customers
-
Build brand awareness
-
Enhance customer relationships
-
Improve brand engagement
-
Improve ROI
-
Establish thought leadership
-
Increase sales & revenue
-
Launch new products
-
Enter new markets internationally or locally
-
Grow market share
-
Improve internal communications
-
Scale best practices
-
Manage risk
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Increase customer life time value
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Improve efficiency
- See 13 more
Top Channels
Channels Used
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social media
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user generated content
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blogs
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e-mail
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website
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Instagram
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Twitter
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video
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Facebook
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promotions
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LinkedIn
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phone calls
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omnichannel
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mass media
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offline
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chat
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Slack
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mobile
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television
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review sites
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point of sale
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on premises
-
radio
-
games
-
coupons
-
trade shows
-
causes and charity
-
mobile app
-
Yelp
-
Tripadvisor
- See 27 more
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social media
-
user generated content
-
blogs
-
e-mail
-
website
-
Instagram
-
Twitter
-
video
-
Facebook
-
promotions
-
LinkedIn
-
phone calls
-
omnichannel
-
mass media
-
offline
-
chat
-
Slack
-
mobile
-
television
-
review sites
-
point of sale
-
on premises
-
radio
-
games
-
coupons
-
trade shows
-
causes and charity
-
mobile app
-
Yelp
-
Tripadvisor
- See 27 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
Popular in Industry
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Marketing And Advertising (18.0%)
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Computer Software (17.0%)
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Information Technology And Services (13.0%)
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Marketing And Advertising (20.0%)
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Non Profit Organization Management (15.0%)
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Computer Software (12.0%)
Popular in Segments
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SMB and MidMarket (83.0%)
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Enterprise (17.0%)
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SMB and MidMarket (84.0%)
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Enterprise (16.0%)