Content Marketing is a key marketing process for creating and distributing digital content to a target audience. Audiences should receive content that is relevant and meaningful to them. Content Marketing is key to attract, acquire and convert prospects and customers. The digital content can be in the form of posts, blogs, videos, ebooks and infographics.
Learn why Content Marketing is important to your business and how to choose the right Content Marketing software.
What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!
Read more about how companies in different industries are using Content Marketing software to drive results.
Read more about the latest news and updates in Content Marketing.
Updated By Cuspera
Last updated: Sep 27, 2024
BuzzSumo: Find the Most Shared Content and Key Influencers
BuzzSumo is a digital content marketing platform that helps marketing team to increase productivity and content success.
BuzzSumo helps teams to generate ideas, create high-performing content, monitor your performance and identify influencers. It helps in discovering high performing content so that you can get more likes, links and shares. It can research and analyses billions of data points to sharpen marketing strategy. It helps in power up your brand, campaign and helps in monitoring and tracking trends so that you can respond rapidly and capture opportunities.
BuzzSumo comes with advanced search engine which helps in discovering high performing content. It offers cross platform search to scan social media and advanced influencer search feature that allows users to use certain operators and strings to deliver more specific results.
I fell in love with BuzzSumo. It was the missing link I'd been looking for. I use it religiously, every single day. The result we're aiming for is top tier press coverage – not just UK, but global coverage – across some of the largest publications in the world, and BuzzSumo is absolutely pivotal to... us achieving that. Without BuzzSumo, we would struggle.
Kostas Petrou
Co Founder
Story & Search
Vendor: BuzzSumo Ltd.
Founded: 2014
Company Size: 11-50
HQ Location: Church Street, Brighton, England GB
Financials: SEED
Digital Content Experience Platform for Marketers
Uberflip is an online content experience software that enables digital marketers to create digital experiences with content for every stage of the buyer journey.
It primarily helps with content management and in reducing the sales cycle.
It comes with built in automation capabilities to centralize, organize, personalize, distribute content and generate results.
Uberflip gave our sales team support for their outbound prospecting efforts, resulting in a higher number of meetings booked.Kristin Kolb
Senior ABM Manager
Matillion
Vendor: Uberflip
Founded: 2012
Company Size: 101-250
HQ Location: 370 Dufferin St, Toronto, ON M6K 1Z8, Canada
Financials: SERIES A
Outgrow.co | Interactive Quizzes | Interactive Calculators
Outgrow provides Marketing Toolkit to Marketers to engage their customers that helps in lead conversion and generate referral traffic.
Outgrow relies on providing highly interactive content through its tools to engage customers. Outgrow toolkit includes set of quizzes, calculators, chatbot, recommendations, polls, forms & surveys to engage customers.
Vendor: Outgrow
Company Size: 11-50
HQ Location: 401 Park Avenue, New York, NY 10016, US
Financials: PRIVATE
Interactive Content to Drive Engagement and Awareness
Ion is a Content Marketing tool that encourages users to actively engage with the content, thereby increasing brand awareness. It keeps the audience engaged for longer periods of time and provides better value in order to increase brand recognition and positive perception. It boosts engagement and awareness, improves lead generation, and boosts revenue velocity and efficiency.
Ion empowers marketing and sales by creating unique branded content experiences. Improve sales and marketing alignment while increasing marketing-to-revenue velocity by closing the time and momentum gap between handoffs. Capture first-party data for lead qualification, sales enablement, and so much more.
Vendor: Ion Interactive LLC
Company Size: 51-100
HQ Location: 50 Milk Street, 16th Floor, Boston, MA 02109, US
Financials: M&A
URL Shortener, Custom Branded URLs, API & Link Management
Bitly is a URL shortening service and link management platform for marketers and customer support teams to help their businesses shorten, create and share custom links.
It primarily helps in creating recognizable short links, which help to improve clicks thereby increasing brand recognition enhancing integrity content and communications strategy. Rich link data allows to track sources across channels easily and initiate decisions and boost results.
Primary features include link management, branded links, mobile links, and campaign management and analytics. The link management feature allows to create and management secure and reliable links at scale. Branded link features helps to increase engagement and exposure. Mobile links helps to create a seamless user experience. Campaign management and analytics help to track and optimize every touchpoint. Furthermore, integrations with other software tools help to automate the workflow more effectively.
Vendor: Bitly, Inc.
Founded: 2008
Company Size: 51-100
HQ Location: 139 5th Avenue, 5th Floor New York, NY 10010
Financials: SERIES C
Create Quizzes & Surveys That Get Better Results
Opinion stage is an interactive content creation platform that offers more engagement, leads, revenue and insights. It is suited for businesses looking to provide interactive customer experience that converts traffic to measure business growth.
It primarily features content marketing, lead generation, audience feedback & insights, ad revenue, online voting, assessment tool, product finder and quiz competitions. It offers deep insights on user engagement with powerful analytics dashboard that supports to increase revenue with ad visibility and click through rates.
It provides interactive content marketing campaigns that boosts engagement & social sharing, generates leads, increases lead conversion rate and extracts actionable insights. It offers both performance and result reports that show different visual displays and breakdown of the result.
By using Opinion Stage, we have a user-friendly build-in system that allows us to get better responses.Kari Gilbert
CXO | Business Process Specialist
IHG
Vendor: Opinion Stage Ltd.
Company Size: 1-10
HQ Location: Tel Aviv, Israel 100011, IL
Financials: PRIVATE
Content Discovery and Native Advertising
Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.
It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.
Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.
We chose to work with Taboola because we find them to be much more trustworthy than other native partners, with users that are more engaged with content and convert more than display channels. This, coupled with their powerful artificial intelligence that optimizes our ads, makes them a smart choic...e for our campaigns.
Phanthira Taratikhumporn
E-Commerce Marketing & Traffic Director
Tops Online
Vendor: Taboola Inc
Founded: 2007
Company Size: 251-500
HQ Location: 16 Madison Square West, 7th fl., New York, NY, 10010
Financials: PRIVATE
The fastest way to find and share content gold
Curata is a content curation software and content marketing platform for marketing teams and business owners to enhance their content marketing strategy, to generate more leads and revenues.
It is primarily used to discover relevant content, curate in a short time and share relevant content across various channels including email, newsletters, microsites, blogs and social media to potential leads and existing customers to keep them engaged
Curata uses machine learning such as Natural Language Processing (NLP) to adapt to content preferences. It enables crowdsourcing within the team to contribute and suggest relevant content. The platform also sources from across social media. Curation features includes smart recommendations, on basis of customer's preference; image recommendations with royalty-free images, workflow to review curated content and blog option to create original content. The tools for sharing content include built-in site and blog, schedule postings to social media, email newsletter creation tool and marketing automation and CMS integrations
The biggest benefit of curation...is that it can position your company or brand as a definitive source for topics and trends relevant to your target audience.Jason Miller
Vendor: Curata, Inc
Founded: 2007
Company Size: 11-50
HQ Location: 92 Montvale Avenue, Suite 2500, Stoneham, MA 02180
Financials: PRIVATE
The Leading Recommendation Platform for the Open Web
Outbrain is a Content Marketing Software. Outbrain is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions.
This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more.
Outbrain has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics.
Outbrain has proven to be a leader in the native advertising space by joining forces, our partnership with outbrain allows us to connect with consumers on a wider scale.De Barros Marcio
Head of Programmatic
Opera Ads
Vendor: Outbrain Inc
Founded: 2006
Company Size: 501-1000
HQ Location: 111 W 19th St, 3th floor, New York, 10011, US
Financials: PRIVATE
Produce content that stands out
Foleon is a Content Marketing Software. Foleon is an online creative platform for quickly producing sales and marketing collateral that's visually immersive, measurable, and proven to keep readers engaged. It empowers organizations to replace all their PDFs and printed communication assets with responsive, media-rich web publications.
The primary feature of Foleon includes saving the blocks that are built as templates for reuse, use fullscreen videos background for maximum impact, managing all assets from a central location, Design overlays that pop up by collecting data from visitors in the embedded forms, Extracting data from CRM, Personalize Content, Collaborate with the team.
Foleon's built-in marketing features lets to track user behaviour, measure engagement, collect leads and more, taking care of technical essentials without involving developers or IT department. It keeps data safe. Foleon helps connect to CRM, email marketing platform, or use zapier to instantly integrate with 1,000+ apps.
Everyone has been super impressed with what we’ve done on Foleon. A big part of that is the content, the design and our own knowledge of our community, but our secret weapon is the platform.Amelie-Anne Gauthier
Development and Communication Officer
Universite de Moncton
Vendor: FOLEON B.V
Company Size: 51-100
HQ Location: John M. Keynesplein 12-46 , Amsterdam, NH 1066 EP, NL
Financials: SERIES C
Content Marketing involves the creation and sharing of digital content (in the forms of videos, ebooks, blogs, infographics, and social media posts) which does not necessarily promote a brand but is intended to create interest in a company’s products or services.
This marketing technique works by creating and distributing valuable content in a consistent manner to attract a defined audience. The objective can vary from engagement to traffic or inquiries, but ultimately there is a defined customer action that is being sought by publishing the content.
Content marketers’ primary KPI is to produce content (blogs, videos, images, etc) to drive traffic to the website. And for content to drive traffic it has to win on search engines and hence SEO becomes a key part of their strategy. SEO tools help them plan their content better and analyze their performance as well.
With content development becoming one of the biggest activities of marketing teams everywhere, Content Marketing has grown into a process that encompasses vendors, software, media, and analytics. Marketing teams that have evolved their Content Marketing strategies often use a variety of tools to create, deliver and measure results on an ongoing basis.
An effective Content Marketing software enables centralized control of content (creation, collaboration, and approvals), distribution (through integration with media channels) and measurement of results.
According to eMarketer, 60% of marketers create at least one piece of content each day! When you consider the various teams involved and the variations required for each medium, that’s a tremendous workload.
Content Marketing software enables marketers to focus on quality content creation by automating and supporting the various facets that go into the strategy, production and distribution of content.
Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date
Most Content Marketing software contains more than a few tools to help teams manage their Content Marketing calendars effectively. But as the objectives of brands vary, so do the range of Content Marketing strategies. As a result, there is no one size fits all solution in Content Marketing software.
The right Content Marketing solution should give the user a bird’s eye view of overall content activities. Effective Content Marketing helps everyone involved in the process (both internally and externally) work together to plan and execute Content Marketing activities.
Typically, a Content Marketing solution should help you:
Research and create content
Source and select third-party content
Schedule and automate content distribution
Measure published content effectiveness by type and channel
Notwithstanding all of the above, an effective Content Marketing solution should easily integrate with tools that are already being deployed by your team including social media channels, email marketing tools, and analytics. Through easy integration, a Content Marketing solution will ensure the syncing of data across channels and optimization of the team’s workflow.
The difference between B2B and B2C Content Marketing lies in the way these brands define their marketing objectives. A B2C buyer may have a more complicated customer journey which could require a greater frequency of piecemeal content, as opposed to the decision-maker targeted by a B2B company.
As a result, the Content Marketing strategy for both can be vastly different. B2B Content Marketing is typically oriented towards lead generation by distributing content to the defined target audience in order to attract, engage, and/or generate leads for the sales team, while also continuing to engage and retain past customers. In fact, according to an Accenture ‘On the Verge Report’ 61% of all B2B transactions start online, and 51% of customers turn to social media to do initial research.
B2C brands often create bite-sized content pieces to entertain and boost brand recall, while on the other hand, B2B brands prefer to use content that demonstrates thought leadership, subject matter expertise, or resolves customer pain points.
Content Marketing Institute (CMI) reported that B2B marketers primarily used Content Marketing to drive brand awareness, educate audiences, and build credibility. As a result, any Content Marketing software that is B2B-oriented will be designed to support those marketing objectives.
With the complexities involved in multiple pieces of content across multiple channels in various formats, the obvious immediate benefit of an effective Content Marketing Software is to offer a unified place for the whole marketing team to plan and execute the Content Marketing strategy, seamlessly. This enables integration of disparate systems, bringing in speed and efficiency, and supporting inter-team communication for better results.
Another big benefit is the measurability of Content Marketing results. By knowing how each piece of content performed based on its pre-defined objective (brand recall, engagement, lead generation) a marketer can accurately track effectiveness and measure RoI. He or she will also be able to optimize content types based on performance, weed out poor performers, and thereby improve RoI.
The answer to ‘Is my Content Marketing strategy working?’ should be answerable by the analytical insights which the Content Marketing solution provides.
A centralized method to track data across content, media and by objective will allow the marketer to identify the best performing topics and the actions which the audience takes after consuming the content. With the right Content Marketing solution, a marketing team’s Content Marketing initiatives can be mapped directly to revenue and ROI.
With all the data in one place, it becomes easier to conclude if videos are driving your best results, or whether more infographics need to be allocated into the content mix. Content marketing software can bring out the data that will help identify topics that resonate with the audience, rank high in search engines, and drive the most traffic to your landing pages. Marketers can, therefore, avoid the limitations of guesswork when it comes to content creation.
It’s not the best content that wins. It’s the best-promoted content that wins
Content marketing involves various stakeholders both within and outside a company. While using spreadsheets and emails for interaction may seem fast, it can often result in errors and miscommunication that can waylay the entire production process. A Content Marketing solution offers custom workflows that help standardize content creation and publishing processes at every stage, saving time and effort.
Most Content Marketing campaigns today are designed to deliver over more than one channel. This means creating a consistent experience across each one, from the website or blog to social media and more. An effective Content Marketing software will integrate with your required channels to enable quick publishing and in turn, bring in the results to a central hub.
Regardless of whether you are a B2C or B2B marketer, a Content Marketing Solution can help:
Offer a unified view of your content supply chain.
Give insights into how content is performing, and enable lead generation or revenue.
Provide a data-driven method to understand what type of content is performing and where.
Additionally, the fact that more businesses are opting for a Content Marketing solution indicates its effectiveness. According to a MartechAdvisor article, from 2018 to 2023 the global Content Marketing solution market is expected to enjoy a compound annual growth rate of 18.4% and is expected to surge to $9.59 billion in 2023 (from $4.12 billion in 2018).
The bottom line is literally the objective of a Content Marketing solution. How does Content Marketing – a key element in business marketing today – account for marketing attributed revenue?
Less than half of the respondents to a survey carried out by the Content Marketing Institute said that they measured the RoI of content. While the task may seem a challenging one, Content Marketing software tools can simplify the process of calculating content RoI.
The right Content Marketing software helps teams ensure that they are creating content that is generating measurable value for the company, while not wasting time gathering approvals, creating presentations and spreadsheets of data. This helps in utilizing the marketing budget in an optimal and efficient way.
Content Marketing software can help overcome several of the issues that occur due to poorly timed or under-utilized content. By offering unbiased visibility into content performance, marketers can repurpose content and curate more pieces that have a demonstrable preference amongst the target audience. It helps in delivering the right content to the right audience at the right time thereby improving customer/lead engagement.
Content Marketing takes away a lot of the manual tasks related to content planning, creation and publishing thereby allowing marketers to focus on more focused efforts to engage customers.
While working across departmental teams – in global enterprises particularly – consistency in messaging is another issue that can be managed more efficiently with the in-built workflows of a Content Marketing software.
Our job is not to create content. Our job is to change the world of the people who consume it.
Finally, as every content marketing strategist will tell you, sustained and long-term quality content is a must to make a market impact, and the right Content Marketing software can help keep the pace going.
Content marketing is a cross-industry activity, and therefore Content Marketing software is not limited to specific industries. While some Content Marketing software may be tailored to certain industries – for example, retail-specific Content Marketing software – most can be adapted across industries with little or no loss.
It is interesting to note that while Content Marketing software may seem like an obvious marketing tool, the truth is that content is crucial to the customer acquisition process. In addition to marketing teams, such as those in B2B organizations that need to generate, nurture and supply leads, a Content Marketing solution can be of tremendous benefit to the sales team as well.
Sales teams often stay top-of-mind of their prospective leads by sending content in the form of cases or papers which demonstrate their effectiveness. As a result, Content Marketing software can be of benefit to the sales team and third-party vendors in addition to the Content Marketing team.
Content Marketing activity can be handled within the company or can be outsourced to Marketing Agencies. Even those agencies will be the primary users of Content Marketing Software.
Workflows that enable approvals, and get different users working together and collaborating on schedule.
Enabling users to publish content to different channels, such as social media or websites, sometimes through integrations.
Two-way seamless communication with multiple social channels and digital channels including blog, website, email, and third-party advertising tools.
Content Marketing software integration with social media management tools, marketing automation software, email marketing, CRM, social media tools, and analytics software.
Calendar control and queueing often help teams stay ahead of their content needs. Check to see if your Content Marketing solution allows you to sort, tag, assign and pause content flexibly.
A publishing feature, auto-scheduling enables users to schedule posts and coordinate content releases.
A library of templates that can be customized by the content team.
Access to sales-related content which can be either downloaded and emailed or delivered to a prospect by the sales team within the system.
Reporting features that allow business users to have control over their reporting with drill-down and exporting capabilities.
Artificial intelligence is helping businesses maneuver through the chaos by analyzing user data and helping marketers make sense of their customer intent. With Content Marketing getting more challenging every day, thanks to the huge proliferation of various media types (think blog, tweets, grams, and videos – both short and long), AI can often help pinpoint the right type of content for the right person on the media they prefer.
Predictive and prescriptive analytics are AI-driven algorithms that enable retail marketers to deliver follow-up messages and tailored offers to abandoned shopping carts online. Shoppers are targeted with highly personalized content around their shopping preferences and offered ideas and choices to help convert them into buyers. Some brands even customize what a customer sees on their website home page based on their past interaction with the brand. AI enables this level of personalized marketing and the right Content Marketing solution can help you leverage its capabilities.
Artificial Intelligence also helps marketers create relevant content on their Content Marketing software for their customer audiences at every stage of the marketing funnel. Using the information offered by an AI-driven algorithm, marketers can use a Content Marketing tool to create or curate content that is relevant to their immediate needs, raising engagement levels and pushing RoI.
According to Peter Loibl of the Content Marketing Institute, artificial intelligence will likely be used to help with day-to-day minutia. He continues to predict that 2020 will be the year where marketers really begin figuring out how to leverage AI to complement organic content creation.
It is essential to consider whether a business has global or local considerations to take into account. Companies that create content across geographies would need multilingual support as an essential component.
Content Marketing Software can come in various sizes, depending on the size of the company, it is good to choose the software that best meets the company’s needs. Enterprise companies would require enterprise-level features like scale, performance, multi-channel support, security, collaboration, etc. Similarly, some content marketing software would be more suitable for specific verticals like Retail, E-Commerce, so consideration can be given to the specific industry segment the software supports. Specifically, the template support and content library if it is more tailored for specific industry segments.
The choice of a channel is determined by the content strategy of the company. Some might want to focus only on email vis-a-vis some wanting to strategize social media content. The choice of the software will depend on their strength of support for that channel. Large companies that have a multi-channel approach might choose software which has multi-channel support.
Content Marketing is never a standalone process. It intertwines with many of the marketing processes and hence would need integration with tools like Marketing Automation, CRM, Social Media Marketing. The right Content Marketing solution will need to provide out of box integrations and connectors which save time to integrate or the integration hooks
Since Content Marketing Software is used extensively by marketers and agencies, ease of use plays a key role in selecting the software. It should be easy to learn, customize and use the software.
We covered some of the things a good Content Marketing solution can do.
While the ideal Content Marketing software addresses all of your requirements, some may lack the key features you need. As also mentioned earlier, the software you pick will often vary based on your specific needs and the results you are hoping to achieve.
It’s also important to know that Content Marketing Software should not be confused with Marketing Automation Platforms which are distribution software; which mainly amplify content reach while measuring impact. Marketing automation solutions tend to focus more on lead generation and management, while Content Marketing software is primarily content-oriented.
Content Marketing Software is also not to be confused with Content Management Systems (CMS) though they both allow multiple users to create and edit digital content through collaboration. A CMS is mainly used to handle website content creation and publishing.
We’ve talked about the RoI of a Content Marketing solution earlier, but let’s break it down to understand whether investing in this kind of a long-term solution can help generate positive RoI for your brand or business.
With content saturating the Internet, getting and holding your customers’ limited attention isn’t as easy as it used to be. A programmatic solution and data-driven method to demonstrate content effectiveness can help save time (and money on promotions) on content that just does not appeal to your target audience.
Content Marketing software can also help get more juice out of your best pieces of content. While you may already be repurposing your content for various media, a Content Marketing solution can make that result apparent to everyone involved, generating more ideas around suitable formats and key messages that are clicking.
Finally, a Content Marketing solution can help teams with the workflow development of content which can often be overwhelming. This, in turn, can help marketers use their time to focus on core marketing activities.
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Contently: Content Marketing Solution
Contenly is a content marketing solution, for entrepreneurs, marketing teams to build relationships by creating engaging content marketing programs and increasing sales. It provides the tools, platform and support services to enhance the content strategy
Vendor: Contently, Inc.
Company Size: 101-250
HQ Location: 44 Wall St, 13th Floor, New York, New York 10005, US
Financials: SERIES C
Headline Testing and Content Optimization Tools | Chartbeat
Chartbeat is a content analytics and insights for digital publishing to monitor and optimize content for long term audience loyalty. It helps to acquire customers and increase sales and revenue.
Vendor: Chartbeat Inc.
Founded: 2009
Company Size: 51-100
HQ Location: 826 Broadway, Floor 6 New York, NY 10003
Financials: SERIES C
Digital Marketing Visual Experience Platform | Movable Ink
Movable Ink is a visual experience platform that allows users to generate and personalize intelligent creative based on consumer context and behavior, third-party insights, and business logic. It helps digital marketers create unique visual experiences across email, web, and display.
Vendor: Movable Ink
Company Size: 101-250
HQ Location: New York, NY
Financials: SERIES B
Quuu - Content Curation on Auto-Pilot
Quuu is a powerful curated content suggestion and scheduling platform that helps to grow social media following and engagement by helping users post hand-curated content in niche. It is suitable for bloggers, entrepreneurs, marketers, agencies, SMBs, startups and large enterprises.
Vendor: Quuu Limited
Company Size: 1-10
HQ Location: Rosemore, Heaton Grange Road, Romford, Essex RM2 5PP, GB
Financials: SEED
Powering the Next Generation of Content Marketing
Skyword360 is a Content Marketing platform for Enterprises for managing content operations covering all the processes around Content Marketing.
Vendor: Skyword, Inc.
Company Size: 101-250
HQ Location: 38 Chauncy Street, Boston, MA 02111, US
Financials: PRIVATE
Ceros - Interactive Content Creation Software
Ceros is a cloud-based design platform for B2B that can be used across various industries such as Manufacturing, healthcare, and hospitality. It allows marketers and designers to create immersive content without having to write code.
Vendor: Ceros
Founded: 2007
Company Size: 101-250
HQ Location: 40 W 25th St, New York, New York
Financials: SERIES C
The secure, collaborative notebook | Turtl
Turtl is a content creation software that allows to create interactive content that excite, engage and convert audience into customers. It is suited for businesses looking to create exceptional content by combining psychology with interactive content creation and analytics capabilities.
Vendor: Turtl
Company Size: 11-50
Financials: PRIVATE
Kitaboo is a cloud based digital publishing platform for ...
Vendor: KITABOO
Company Size: NA
HQ Location: Mumbai, Maharashtra
Financials: PRIVATE
Technology to connect with customers seamlessly, efficiently and at scale
XMPie is a leading provider of software for cross-media, variable data one-to-one marketing, and offers solutions to help businesses create and manage highly effective direct marketing and cross-media campaigns. It helps to scale best practices, build brand awareness and improve ROI.
Vendor: Xerox Corporation
Company Size: 10001+
HQ Location: 201 Merritt 7, Norwalk, CT 06851, US
Financials: M&A
Hire Freelance Writers, Content Strategists, Translators ...
WriterAccess is a Content Marketing Software. WriterAccess is a freelance platform where businesses can find independent writers to work with. Herein, user can place a request for certain types of content and the platform will connect with the best possible fit and the user will receive a product tailored to their creative brief. From blog writing service to article writing, product description, and case studies, it can create all types. Its advanced tool connects to the best writers with the expertise needed for the project.
Vendor: Rock Content
Company Size: 51-100
HQ Location: 831 Beacon Street Suite 144 Newton Centre, MA 02459
Financials: PRIVATE
Visual marketing software Platform
Crowdriff Platform is a Visual Marketing Software that helps power travel brands with content and insights inspiring travelers to see the world differently and explore sustainably. It helps in achieving marketing goals by connecting people, enriching communities and opening minds to new experiences and cultures.
Vendor: CrowdRiff Inc
Company Size: 101-250
HQ Location: 116 Spadina Ave, Toronto, Ontario CA
Financials: SERIES A
Marketing Collateral Management and Sales Enablement
Paperflite is a Content Marketing Platform for B2B Marketers. Paperflite’s Customizable content and personalization feature, and facility to track, share and manage content with awareness of ROI enables field sales reps, Inside Sales teams and Marketing teams to use Paperflite’s Content Marketing for their different requirements and sync up with content.
Vendor: Paperflite Inc.
Company Size: 51-100
HQ Location: 341 Raven Circle, Wyoming, Delaware 19934, US
Financials: SEED
Website Optimization & Intelligence Platform
Conductor is an Enterprise SEO and Content Marketing platform for Retail, Healthcare, Travel & Hospitality and Finance to create and optimize valuable content so that it gets found, answers questions, and solves problems.
Vendor: Conductor LLC
Founded: 2005
Company Size: 101-250
HQ Location: 2 Park Ave, 15th Floor, New York, NY 10016, US
Financials: M&A
Opal | Marketing Collaboration Platform Overview
Opal is a Planning platform that helps in providing visibility and flexibility to plans and strategies through a Marketing and Communications calendar. It helps in connecting and providing a view of all the channels and events in one place through a centralised dashboard that helps in increasing team effectiveness. Opal helps businesses of all sizes, including large Enterprises, in building team alignment, Operational efficiency and Customer Success.
Vendor: Opal
Company Size: 101-250
HQ Location: 1060 NW 9th Avenue, Portland, OR 97209, US
Financials: SERIES B
SEO Tools to Increase Your Traffic
cognitiveSEO is an SEO based content optimization and marketing software designed for SEO and digital marketing agencies to help improve web traffic and run a digital marketing strategy analysis. It provides Backlink Analysis, Content Audit and Rank Tracking for Every Site.
Vendor: Girapid Research SRL
Streamlined Content Operations | Sitecore
Sitecore Content Hub is a Digital Asset Management Software. Sitecore Content Hub is a marketing tool that gives users the ability to manage the entire content lifecycle for all their channels in one place.
Vendor: Sitecore
Founded: 2001
Company Size: 501-1000
HQ Location: 101 California Street, Suite 1600, San Francisco, CA, 94111
Financials: PRIVATE
Privacy-friendly Website Analytics
Clicky Web Analytics is a digital analytics platform which helps to monitor, analyze, and react to the web traffic in real-time. It helps to acquire customers and enhance customer relationships.
Vendor: Roxr Software Ltd.
Company Size: NA
HQ Location: San Francisco, California
The leading AI-powered sales enablement automation platform for sales and marketing
Bigtincan Hub is a sales and content enablement automation platform designed for sales, service and marketing teams. It supports every phase of the buying process and helps the team to drive enhanced business results and deliver better customer experience.
Vendor: Bigtincan Holdings Limited
Founded: 2011
Company Size: 251-500
HQ Location: 260 Charles Street Waltham, Massachusetts 02453
Financials: IPO
Klear: Influencer Marketing Software
Klear is an influencer marketing platform that helps brands build, scale and measure influencer campaigns. It helps to build awareness and improve ROI.
Vendor: Meltwater
HQ Location: 465 California St, Floor 11, San Francisco, California 94104, US
Influencer marketing platform designed for brands and agencies
Julius Influencer Marketing Solution is an influencer marketing software designed to help marketers take data driven approach while formulating the marketing strategy. The software gives access to influencer data and helps utilize campaign management tools. Using the search filters, the platform allows to find out the right influencer who resonates with the brand and will help attract the right audience.
Vendor: JuliusWorks, LLC
Company Size: 11-50
HQ Location: 114 West 26th St New York, NY 10001
Financials: PRIVATE
Traackr I Best-in-Class Influencer Marketing Platform
Traackr is the data-driven influencer marketing platform that marketers use to optimize investments, streamline campaigns, and scale programs. It helps to improve brand engagement and ROI.
Vendor: Traackr, Inc.
Company Size: 11-50
HQ Location: 211 Sutter St, San Francisco, California 94108, US
Financials: SERIES B
Platform to convert customer engagement into revenue
On24 is a digital experience platform that allows to create and deliver live, interactive webinars and get valuable insights from their behavior. This platform is suited for businesses to produce data rich multimedia content and analyze audience engagement to make smart business decisions.
Vendor: On24
Founded: 1998
Company Size: 251-500
HQ Location: 50 Beale Street, 8th Floor San Francisco, CA 94105
Financials: SERIES C
Free Email Capture Tool
Vendor: BDOW
Company Size: 101-250
Financials: PRIVATE
An enterprise CMS for marketers to deliver web experiences
Evoq Content is an enterprise CMS built for marketers to deliver web experiences. It helps businesses create, collaborate and present their data using different types of media content with customized layouts, built-in templates for creating digital content.
Vendor: DNN Corporation
Founded: 2009
Company Size: 51-100
HQ Location: 401 Congress Ave, Suite 2650 Austin, TX 78701, USA
Financials: M&A
