cuspera logo CUSPERA

Advocacy Marketing Software 2026: A Complete Guide

Advocacy Marketing is a marketing technique wherein existing customers of a brand or a company act as advocates for their products or services. Advocacy Marketing helps in growing the business and gaining market share. For Advocacy Marketing to work, it is important for businesses to first establish happy customers and then those happy customers share their positive experiences with others.

Learn what is Advocacy Marketing, why it is important and how to choose the right Advocacy Marketing software.

What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Read more about how companies in different industries are using Advocacy Marketing software to drive results.

Read more about the latest news and updates in Advocacy Marketing.

Updated By Cuspera

Last updated: Sep 27, 2024

Popular Advocacy Marketing Software

Influitive

Customer Advocacy SaaS – Gamify, Engage and Reward

4.63

Read Reviews
Influitive Icon

Influitive

23.15
★★★★★
★★★★★
Customer Advocacy SaaS – Gamify, Engage and Reward

Influitive is an engagement and advocacy software used by the Product, Support, Marketing and Customer teams across organization to engage with the brands in the relevant space from anywhere. It is used to generate product feedback from detractors and give promoters opportunities to advocate.

Some of the primary features of this platform include Feedback Management, Campaign Management, Lead Management, Customer Advocacy, Referral Tracking & Management, Rewards Program, Gamification, Community Management, Reporting & Analytics and Social Engagement.

The engagement platform uses fun & interactive challenges to help the organizations connect with peers and customers alike. The online community is built by sending out the invite to the customers, partners and employees where they post reviews and complete challenges. Based on the activities, they earn points, badges, and move up the levels to redeem perks and privileges.

Influitive Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Advocacy management
Top Features : Gamification,Alerts: popups & Notifications,Feedback surveys

Vendor: Influitive Corporation

Founded: 2010

Company Size: 101-250

HQ Location: 111 Peter Street, 3rd Floor Toronto ON M5V 2H1

Financials: PRIVATE

Swagbucks

Most extensive shopping rewards programs on the internet

3.83

Read Reviews
Swagbucks Icon

Swagbucks

19.13
★★★★★
★★★★★
Most extensive shopping rewards programs on the internet

Swagbucks is a rewards program providing gift cards and cash rewards for online activity such as online shopping, browsing or answering surveys and so on.

Swagbucks offers points and exclusive deals and coupons for shopping online from specific dealers, for answering Surveys and polls and providing feedback and watching videos from specific playlists compiled by Swagbucks. Points are also awarded for signing up for new services or checking out new samples, or for searching the web using Yahoo search engine.

Swagbucks points can also be earned for playing games and making in-game purchases through specified partners. Swagbucks points are awarded for using the mobile app for making purchases or answering surveys or watching videos on the go.

Testimonials

Kim

Swagbucks Icon
Highlights
Top Processes : Loyalty management,Advertisement,Engagement management
Top Features : Feedback surveys,Gamification,Rewards

Vendor: Swagbucks

Founded: 2004

Company Size: 101-250

HQ Location: Manhattan Beach, CA 90267

Financials: SERIES A

Submittable

Submission Management Software & Application Management ...

4.77

Read Reviews
Submittable Icon

Submittable

23.87
★★★★★
★★★★★
Submission Management Software & Application Management ...

Submittable is Submission Management Software. Submittable enables administrators to easily create, customize, and launch platforms to collect and review applications or submissions.

Submittable allows users to accept and curate content submissions for approval or rejection. The form builder provides a drag and drop interface to assist users in creating custom forms with personalized text fields, dropdowns, checkbox lists, logos, colour schemes and more. In order to provide additional personalization, Submittable provides a form logic tool which allows for a more nuanced submission form by automatically linking to specific questions based on previous answers. Once created, organizations can share forms on social media.

Submittable empowers reviewers to work together with ease. It is designed to create and launch a painless applicant experience. Submittable is simple enough for any team to adopt, but powerful enough to run any application process.

Testimonials

Dave Okamoto

Senior Marketing Manager

At&t

Submittable Icon
Highlights
Top Processes : Communication management,Sending & publishing communications,Collaboration
Top Features : Gamification,Contests/quizes,Personalization

Vendor: Submittable

Company Size: 101-250

HQ Location: Missoula, MT

Financials: SERIES C

PostBeyond

Employee Advocacy and Social Selling Platform

4.57

Read Reviews
PostBeyond Icon

PostBeyond

22.85
★★★★★
★★★★★
Employee Advocacy and Social Selling Platform

PostBeyond is an employee advocacy software, for employees to share approved content across their social networks.

It helps to create and deliver content for employees to share content on social media, which helps to increase their company's branding. The potential to influence among employees, track key KPIs through analytics dashboard, monitor sharing, improve engagement is possible, driving optimization of decisions for optimum results.

PostBeyond can also be integrated into marketing automation, CRM, email and employees communications. More engagement among employees is possible through gamification and reviewing the performance in team leader boards is possible to guide them in successful advocacy campaigns.

Testimonials

Phoebe Lebrecht

Social Media Manager

GoCardless

PostBeyond Icon
Highlights
Top Processes : Advocacy management,Content management,Social media management
Top Features : Personalization,Gamification,Leaderboards

Vendor: Postbeyond

Founded: 2014

Company Size: 11-50

HQ Location: 25 Adelaide Street E Suite 400 Toronto, Ontario M5C 3A1

Financials: SERIES A

GaggleAMP

Employee Advocacy Platform

4.46

Read Reviews
GaggleAMP Icon

GaggleAMP

22.31
★★★★★
★★★★★
Employee Advocacy Platform

GaggleAMP is an employee advocacy platform. Using this, companies can enable their employees and partners to share business content with their contacts.

This increases online engagement with potential prospects. It can be used as a social selling tool by sales team to share business content and engage customers and prospects. This can also used as employee engagement tool to share internal communication and fun activities. GaggleAMP allows segmentation of content based on employee group, region. Out of the box action set for employees to deal with online content.

Gamification support to increase employee engagement. GaggleAMP supports all major social networks.

Testimonials

Lauren Gitlin

Marketer Managing Social Media & Employee Advocacy

Cohn Reznick

GaggleAMP Icon
Highlights
Top Processes : Social media management,Advocacy management,Engagement management
Top Features : Personalization,Gamification,Dashboard

Vendor: GaggleAMP Inc.

Founded: 2010

Company Size: 11-50

HQ Location: 9450 SW Gemini Dr PMB 95302 Beaverton, OR, US

Financials: PRIVATE

Haiilo

Employee Communications and Advocacy Platform

4.60

Read Reviews
Haiilo Icon

Haiilo

22.98
★★★★★
★★★★★
Employee Communications and Advocacy Platform

Haiilo is the Employee Communications Platform that helps companies build their unique culture through the stories of their employees and empowers their workforce to be the best version of themselves anywhere at any time.

Testimonials



Maya Tsankova

Group Employer Branding Communications Manager

Coca-Cola HBC

Haiilo Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Content management
Top Features : Personalization,Gamification,Leaderboards

Vendor: Haiilo GmbH

Company Size: 201-500

Financials: SERIES B

EveryoneSocial

Employee Advocacy and Engagement Platform

4.48

Read Reviews
EveryoneSocial Icon

EveryoneSocial

22.39
★★★★★
★★★★★
Employee Advocacy and Engagement Platform

EveryoneSocial is employee advocacy platform. that can be used by sales, marketing, communication and HR teams of a company.

It helps company to build more pipeline, engage better with their customers/prospects close deals. It is a mobile first solution. It provides tools and content to sales team to connect with their buyers across social media and digital channels. Employees and Marketing team can share business content across their personal social network. EveryoneSocial provides social listening tools using which you can monitor people, companies, social posts, press announcements.

EveryoneSocial is built inside of Salesforce. It is natively integrated with social networks.

Testimonials

Bernie Borges

CMO

Vengreso

EveryoneSocial Icon
Highlights
Top Processes : Content management,Social media management,Advocacy management
Top Features : Personalization,Gamification,Leaderboards

Vendor: Everyonesocial

Founded: 2013

Company Size: 11-50

HQ Location: 136 Main St., Suite 610, Salt Lake City, Utah 84101, US

Financials: PRIVATE

Sociabble

The Employee Communications and Advocacy Platform

4.67

Read Reviews
Sociabble Icon

Sociabble

23.36
★★★★★
★★★★★
The Employee Communications and Advocacy Platform

Sociabble is an enterprise-level social media solution for employee communications and advocacy, social selling and Brand advocacy. It is the robust and best fit especially for global financial services with multilingual social network requirements. It digitally empowers a large and diverse group of users to stay connected through alerts and notifications on mobile devices.

Sociabble boosts employee productivity and level of engagement, recruitment opportunities and employer branding through seller’s social media influence. Sociabble centralizes and drives all internal channels and social networks on a single interface.

Sociabble as an engagement platform provides a full set of gamification features like campaigns, leaderboards, challenges, quizzes, and polls. It provides support for content creation, curation, and aggregation for both third-party and user-generated content.

Testimonials

Nicolas Sutter

Brand Content Manager

Adecco Group France

Sociabble Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Advocacy management
Top Features : Gamification,Personalization,Alerts: popups & Notifications

Vendor: Sociabble, SAS

Company Size: 11-50

HQ Location: 22 Rue Chapon, Paris, IdF 75003, FR

Financials: PRIVATE

BrandChamp

All-in-one brand ambassador management software

4.17

Read Reviews
BrandChamp Icon

BrandChamp

20.83
★★★★★
★★★★★
All-in-one brand ambassador management software

Brandchamp is a brand ambassador software platform that provides ambassador marketing programs to drive growth and revenue. It is suited for any internet-based program to build, manage and scale marketing activities with customers and ambassadors.

It features Brand Ambassador Software, Ambassador Referral Sales tracking, Influencer Management, E-commerce integration, Social integration, Customer success, Analytics & Reporting, E-mail marketing, User Management, Segment and Fraud protection.

It allows to track ambassador referral sales and automatically assign commissions. It supports to create marketing activities for brand ambassadors to complete. It provides analytics and reports on ambassador marketing campaigns and participants.

Testimonials

Colleen Johnson

Brand Marketing Manager

Blendjet

BrandChamp Icon
Highlights
Top Processes : Loyalty management,Social media management,Engagement management
Top Features : Gamification,Rewards,Personalization

Vendor: BrandChamp, Inc.

Company Size: 1-10

HQ Location: 78 Bonham Strand,, 25/F, Sheung Wan, Hong Kong 000000, HK

Financials: PRE-SEED

Employee Advocacy by Sprout Social

The easiest way to extend your social reach

4.62

Read Reviews
Employee Advocacy by Sprout Social Icon

Employee Advocacy by Sprout Social

23.08
★★★★★
★★★★★
The easiest way to extend your social reach

Employee Advocacy by Sprout Social (Formerly Bambu by Sprout Social) is an employee advocacy platform. Bambu gives employees a simple way to share curated, pre-approved content across their social networks. Effective employee engagement and advocacy can turn the organization into a powerful marketing engine that boosts the business functions that matter the most.

It streamlines all of the important messages and content relevant to the company through a single platform for employees to read and share on social media. Pre-approved social messaging and post-text suggestions help ensure that content shared through employees is on-brand and authentic. It helps to distribute curated sales materials to teams that enable thought leadership and establishing new relationships.

Bambu’s services team enables saving time, resources and investment by supporting through the launch and maintenance of employee advocacy programs. Bambu aims to enable social selling by allowing salespeople to distribute brand and industry content to their networks.

Testimonials

Molly Clements

Social Marketing Manager

United Way Worldwide

Employee Advocacy by Sprout Social Icon
Highlights
Top Processes : Advocacy management,Social media management,Content management
Top Features : Personalization,Feedback surveys,Gamification

Vendor: Sprout Social, Inc

Founded: 2010

Company Size: 1001-5000

HQ Location: 131 S. Dearborn St. Suite 700 Chicago, IL 60603

Financials: SERIES D

Show More

What is Advocacy Marketing?

Advocacy Marketing

Advocacy marketing is the process of leveraging the customer-speak to power your new customer acquisition. Advocacy marketing requires first that you have happy customers, then they help you gain market share.

Advocacy Marketing is about getting your most enthusiastic existing customers to talk about and evangelize your company and its products. Referral marketing is about positive peer to peer influence that can be brought about by your current customers on potential new customers. Thus, Advocacy marketing works at a group level – and meant to scale for the brand, referral marketing works at a personal level. As you can see, these two types of marketing go hand in hand and can’t be cleanly separated.

One of the best examples of Advocacy marketing is how Apple used the photos shot on the iPhone by its customers on billboards, public transit as a way to evangelize the iPhone camera capabilities.Apple handpicking 70 odd photos out of thousands submitted from 24 countries for their advertisement campaign is Advocacy marketing.

Traditionally, advocacy marketing focused on case studies and testimonials. In the new world, order, vlogs, videos, blogs all come into play.

How does one recruit an advocate? Of course, one would have to ask – ask a satisfied customer. It will significantly help if it is fun to advocate your brand, not a tedious affair.

Along with gaining advocates who are ready to champion your cause, you should also ensure that you can make the advocacy visible where it makes sense – on your product, a website, your social media page, so on.

Finally, it is essential to acknowledge and recognize your advocates.

Advocacy marketing works because one gets to hear the message from different sources. The more people advocate you, the newer potential customers are likely to trust the recommendation.

Another reason for advocacy marketing to work is the fact that when one is not a subject matter expert can’t make a choice based on their own knowledge, one tends to seek out opinions.

Here are some great examples that you would want to look up to gain more understanding:

  • #tweetacoffee campaign by Starbucks
  • KBC’s campaign on using WhatsApp to interact with the bank
  • Tesla’s referral program
  • “Shot on iPhone” campaign by Apple

That has shifted a lot with social media and with the idea of applying gamification to allow companies to thank, reward, and recognize customers for doing things for them

L R

Laura Ramos

Vice President and Principal Analyst, Forrester

Employee Advocacy

Employee advocacy is a type of Advocacy Marketing. Employees know the business and products. In other words, they have inside knowledge. Customers seeking insights perceive this inside knowledge as valuable.

The bulk of employee advocacy happens on social media, and there are now efforts to organize and channel the same.

As in the case of a customer advocacy program, this type of advocacy requires guidelines, support, rewards, so on.

“Content shared by employees receives 8x more engagement than content shared by brand channels” per Social Media Today

“Leads developed through employee social marketing convert 7x more frequently than other leads.” per Marketing Advisory Network

Finally, we can say that ad clutter and the emergence of influential social media have led to the strengthening of the advocacy marketing position. Advocacy marketing avoids ad clutter and is able to reach the target audience. The pervasive use of social media led to an entirely new focus for advocacy – Social Media Advocacy.

Social Media Advocacy

Advocacy marketing used to be about testimonials, so on. Now, with the all-pervasive social media, “Social Media Advocacy” has gained a significant edge. Social Media Advocacy is simply about leveraging customers that are delighted with your product, on social media. With Social Media Advocacy, you would add a qualifying criterion of social media presence while selecting the advocates. In social media advocacy, you not only need to be good at advocacy marketing but have a nuanced understanding of working the social media. However, having a strong social media presence for the brand is a prerequisite for social media advocacy.

You would need to assess which regulations, if any, apply to Social Media Advocacy. As an example, healthcare has one of the most complex regulations in place. HIPAA has stringent rules on how health-based companies should operate in the digital world.

Other regulatory bodies that we recommend you consider are:

  • FTC (the Federal Trade Commission) - Make all reasonable efforts to know what endorsed partners and advocates are saying about your brand
  • FINRA (the Financial Industry Regulatory Authority)
  • The Office for Civil Rights (HIPAA)
  • SEC (the Securities and Exchange Commission) - Maintain all social communication records

Benefits of Advocacy Marketing

What is the objective of the advocacy program?

  • If it is a short-term objective (as an example, a new product launch) of quickly creating awareness, then solutions such as a Celebrity Endorsement work well.
  • If the objective has a longer-term horizon such as sustained customer acquisition, then an advocacy program best fits the bill, but it does take more effort to build.
Benefits of Advocacy Marketing

Your best advocates are those who genuinely love your offering. While you should have rewards and recognition for your advocates, their advocacy shouldn’t be paid endorsements.

Advocacy marketing helps validate the brand, building trust that the brand delivers to its promises. Advocacy marketing thus effectively helps create trusted channels for your potential customers.

UGC (user-generated content) can help drive more brand engagement. Advocacy marketing will then automatically help increase brand engagement as it relies on UGC by the advocates.

Advocacy marketing has been benchmarked to reduce customer acquisition costs.

There is a less well-known benefit of advocacy marketing that increases brand loyalty among your most ardent customers – perhaps because of their increased engagement with the brand.

Advocacy marketing has a role in improving the customer experience as it involves active engagement with the customers and their profiles. Different teams in the company can use this data.

In a B2B context, advocates share best practices and thereby help create a customer community. With the pervasive use of social media for customer support, this sharing practice is highly beneficial to your customer base.

MVP customer program has more than 180 advocates contributing roughly 80 percent of community content and answering more than 35 percent of online forum questions.

S

Salesforce.com

Salesforce.com

Advocacy marketing can’t help a bad product gain market share. However, when the product has a differentiated value proposition or a new introduction, advocacy marketing can give that product a good marketing boost.

How does Advocacy Marketing Software help?

Advocacy marketing software can help you find an advocate from among your loyal customer base, and engage with them. It can also segment them so you can personalize your approach to the advocates.

The software will also serve as a repository of all the social and online proof that is now available for your organizational use.

Companies are struggling to actually measure brand advocacy in the market and to demonstrate its impact. For that reason, the Boston Consulting Group created a tool called the Brand Advocacy Index (BAI), which measures brand advocacy with precision, displays a strong correlation with top-line growth, and helps companies identify actionable steps to take to improve brand advocacy.

L B

Leah Bury

The product will also be a way to increase customer engagement with your brand. This engagement, for instance, can make your product more customer-centric.

It will also help manage and drive community-driven discussions. (A right solution will have support for many different advocacy channels from Facebook to blog posts).

It will also help with campaign management - creation, promotion, dissemination, and tracking.

Some of the advanced software has gamification built in to make the advocacy a fun engagement. Rewards fulfillment is also part of such software solutions.

The software solutions typically focus either on customer-led advocacy or employee-led advocacy.

Which are the industries and users that benefit Advocacy Marketing Software?

Marketing or advocacy teams in a wide range of industries use an Advocacy marketing software.

Advocacy as a medium is widely used in influencing government policies, as well as in charitable fund-raising.

How to Choose Right Advocacy Marketing Software

While searching for the Advocacy Marketing Software, you need to upfront factor in

  • Ability to customize workflows, access control, recruitment and registration of advocates
  • Information sharing portal
  • Need for simultaneous campaigns with different goals/segments, so on.
  • Reward management
  • Types of Advocates (Employees, Customers, Partners)
  • Advocacy channels supported

One critical dimension, often ignored, is the volume and velocity side of advocacy marketing. How many messages? How frequently does the messaging happen? How many advocates? How regularly does the list of advocates change? You need to factor how these will change over time, as it will determine the scale that needs to be handled by the product.

Please consider the social media advocacy dimensions discussed earlier in the document

Integrations with your existing software stack in another vital consideration – reward fulfillment platforms, marketing automation, content management system, so on.

It is essential to evaluate whether the particular advocacy marketing software has any vertical, geo, or other kind of a focus that makes it more suitable for your needs. Advocates typically have a narrow vertical, geo, market (mid-market vs. enterprise vs. small) profile. Your chosen solution should be able to help you select these advocates based on this dimension.

There is also the distinction on whether the software will be on the cloud or on-premises.

Finally, evaluate whether the benefits of AI in the selected software provide excellent ROI.

Some of the well-known players in Advocacy marketing are Ambassify, GaggleAMP, Influitive AdvocateHub, Hootsuite, Bambu by Sprout Social, Swagbucks, so on

Challenges in Deploying an Advocacy Marketing Software Solution

  • Keeping the Personal Element intact is a crucial challenge as you grow your advocacy marketing. Building a relationship with each of the advocates, personalizing them can make a big difference to the success of the program.
  • If you are running an employee advocacy program:
  • Getting them to think that they co-own advocacy marketing is a big step and requires change management.
  • Employees also fear making missteps. A program that provides support to the employees in such a dilemma will help employees participate more readily.
  • Employees are not always aware of the regulatory requirements. You will want to decide if you need some sort of curation of the employee published content.
  • Identifying the right advocates is not easy. Some known approaches to determining the advocates are:
  • Mining the social media data for your brand to see if you can find the ambassadors.
  • Run a marketing campaign to help surface the brand advocates. (Starbucks did this with their #tweetacoffee campaign)

Advances in Advocacy Marketing

Marketing is increasingly more about a conversation than broadcasting. Advocacy programs fall right in place from that perspective, especially when you listen to the feedback coming from the advocacy channels.

Advocacy Marketing and AI

AI-based tools are emerging to mine and identify possible brand ambassadors from the wealth of online data, including social media. This effort involves identifying the right kind of profiles and what the customers think about the brand, so on. This approach also seems to eliminate fraudulent participants. (In influencer marketing, brand affinity and content analysis are already part of AI-based solutions).

ROI for Advocacy Marketing

Return on Word of Mouth says that the report found that “Word of mouth drives $6 trillion of annual consumer spending and is responsible for an average of 13 percent of sales!

B F

Brad Fay

COO, Keller Fay Group

App Data Room reports that a 12% increase in advocacy generates a 200% increase in revenue growth rate.

Customers referred by other customers have a 37% higher retention rate. (Source: Deloitte)

“Robust advocacy-marketing programs are achieving significant revenue gains—10 to 20 percent for established products and up to 100 percent for new products”, according to BCG's research

Which of these 69 Advocacy Marketing software fit your needs?

wyz, your personal AI advisor

Get AI-generated right fit software based on peer experience in just a minute.

69 Advocacy Marketing Software

MarketBeam

Safe and Compliant Social Media Amplification Platform

4.64

Read Reviews
MarketBeam Icon

MarketBeam

4.64
★★★★★
★★★★★
Safe and Compliant Social Media Amplification Platform

MarketBeam is an AI-driven social media marketing software looking to amplify engagement and accelerate lead generation. It is suited for any businesses looking to create brand awareness and build sales pipelines by uploading social media content and employees sharing these content through their network for highest reach.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Personalization,Leaderboards,Gamification
MarketBeam Icon

Vendor: MarketBeam, Inc.

Company Size: 11-50

HQ Location: Los Altos Ct, Los Altos, California 94022, US

Financials: PRIVATE

OSI Affiliate Software

Affiliate Program Software, Affiliate Tracking Software Marketing

4.78

Read Reviews
OSI Affiliate Software Icon

OSI Affiliate Software

4.78
★★★★★
★★★★★
Affiliate Program Software, Affiliate Tracking Software Marketing

OSI Affiliate Software allows the customers to easily promote the brand across all the social networks. It helps to improve brand engagement and increase sales and revenue.

Highlights
Top Business Usecases : Referral management,Promotion management,Discount management
Top Features : Gamification,Rewards,Personalization
OSI Affiliate Software Icon

Vendor: Omnistar Interactive.

Company Size: 11-50

HQ Location: 14330 Paradise Tree Drive, Orlando, Florida 21045, US

Financials: PRIVATE

ExpertVoice

The worlds largest advocacy marketing network - ExpertVoice

4.57

Read Reviews
ExpertVoice Icon

ExpertVoice

4.57
★★★★★
★★★★★
The worlds largest advocacy marketing network - ExpertVoice

ExpertVoice is an advocacy marketing platform that helps to sell more products with better buying experiences. It helps to improve brand engagement and build brand awareness.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Influencer marketing
Top Features : Feedback surveys,Gamification,Personalization
ExpertVoice Icon

Vendor: ExpertVoice, Inc.

Company Size: 101-250

HQ Location: 9 Exchange Place, Suite 1000, Salt Lake City, Utah 84111 USA

Financials: SERIES B

Bunchball Nitro

Drive engagement with the leading enterprise gamification platform

4.00

Read Reviews
Bunchball Nitro Icon

Bunchball Nitro

4.00
★★★★★
★★★★★
Drive engagement with the leading enterprise gamification platform

Bunchball’s Nitro is a cloud-based enterprise gamification platform that combines engagement activities with proven motivation techniques to achieve desired results. It is suited for businesses of any size to engage users in high-value activities that have an impact on business.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Loyalty management
Top Features : Gamification,Rewards,Leaderboards
Bunchball Nitro Icon

Vendor: BI Worldwide

Company Size: 1001-5000

HQ Location: 7630 Bush Lake Road, Minneapolis, MN 55439-2810, US

Financials: PRIVATE

DSMN8

Employee Advocacy Software for empowering and supporting the employee influencer program

4.57

Read Reviews
DSMN8 Icon

DSMN8

4.57
★★★★★
★★★★★
Employee Advocacy Software for empowering and supporting the employee influencer program

DSMN8’s innovative technology helps brands tap into the power of their number one asset - their employees through an all-in-one platform. Innovative solutions enable employees to Create, Curate and Share company-approved content. Makes it easy for employees to become influencers, content creators, brand advocates, and publishers. It is intended to motivate and reward employees, partners, and customers who become social media brand advocates.

Highlights
Top Business Usecases : Advocacy management,Content management,Content sharing
Top Features : Gamification,Personalization,Leaderboards
DSMN8 Icon

Vendor: DSMN8 Ltd

Company Size: 11-50

HQ Location: Bradfield Centre, Cambridge, Cambridgeshire CB4 0GA, GB

Financials: PRIVATE

GrantHub Icon

GrantHub

4.54
★★★★★
★★★★★

GrantHub is an online grant search and tracking solutions, which manages all funders, tasks, applications, reports and important grant documents. It sends application deadlines and report due dates.

Highlights
Top Business Usecases : Sales document management,Proposal & quote management,Engaging and following up
Top Features : Recording,Personalization,Dashboard
GrantHub Icon

Vendor: Foundant Technologies, Inc.

Company Size: 11-50

HQ Location: 143 Willow Peak Dr., Bozeman, MT 59718, US

Financials: PRIVATE

Ambassify

Employee Engagement and Advocacy solution

4.59

Read Reviews
Ambassify Icon

Ambassify

4.59
★★★★★
★★★★★
Employee Engagement and Advocacy solution

Ambassify is an employee engagement and advocacy solution that enables to manage and measure the employee engagement efforts. It helps to build brand awareness and improve ROI.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media management
Top Features : Gamification,Feedback surveys,Rewards
Ambassify Icon

Vendor: Ambassify NV

Company Size: 11-50

HQ Location: Tervantstraat 2b 3583 Beringen Belgium

Financials: SEED

SocialToaster

Brand Ambassador Engagement

3.96

Read Reviews
SocialToaster Icon

SocialToaster

3.96
★★★★★
★★★★★
Brand Ambassador Engagement

SocialToaster a demand generation platform is a premier alumni ambassador engagement tool that makes it easy for ambassadors to share all the social and digital content. It also helps to improve brand engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Content management
Top Features : Gamification,Rewards,Feedback surveys
SocialToaster Icon

Vendor: SocialToaster, Inc.

Company Size: 11-50

HQ Location: 1615 Westwood Blvd, Suite 201, Los Angeles, CA 90024, US

Financials: SERIES A

Ignite UXM

Unified Experience Management Platform

4.63

Read Reviews
Ignite UXM Icon

Ignite UXM

4.63
★★★★★
★★★★★
Unified Experience Management Platform

Bulbshare is an audience collaboration and marketing intelligence software that helps to build customer communities anywhere providing insight, content, and ideas in real-time straight from the voices of the customers. It helps to acquire customers and establish thought leadership.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Content management
Top Features : Personalization,Dashboard,Micro customer segmenting
Ignite UXM Icon

Vendor: Service Management Group

Company Size: 11-50

HQ Location: London

Financials: SERIES A

Zuberance

Advocate Marketing Platform

4.38

Read Reviews
Zuberance Icon

Zuberance

4.38
★★★★★
★★★★★
Advocate Marketing Platform

Zuberance, an advocate marketing platform, is a flexible marketing technology solution, that drives positive word of mouth sales. Zuberance creates advocate army, which engage, mobilize, amplify and track results.

Highlights
Top Business Usecases : Rating and review management,Engaging and following up,Engagement management
Top Features : Feedback surveys,Gamification,Rewards
Zuberance Icon

Vendor: Zuberance, Inc.

Founded: 2007

Company Size: 11-50

HQ Location: 628 El Camino Real, San Carlos, CA 94070, US

Financials: SERIES B

CrewFire

Brand Ambassador Management Software

4.00

Read Reviews
CrewFire Icon

CrewFire

4.00
★★★★★
★★★★★
Brand Ambassador Management Software

CrewFire a brand ambassador management software supports to build and mobilize a community of brand ambassadors to reach more people, promote the content, and grow the business. It helps to build brand awareness and improve internal communication.

Highlights
Top Business Usecases : Content management,Content sharing,Engagement management
Top Features : Gamification,Rewards
CrewFire Icon

Vendor: CrewFire, LLC

Sociuu

Employee Advocacy Platform

4.19

Read Reviews
Sociuu Icon

Sociuu

4.19
★★★★★
★★★★★
Employee Advocacy Platform

Sociuu is an employee advocacy platform that supports effortless multi-channel content sharing. It is suited for corporates looking to increase social media presence, generate leads, build and sustain public relations through employee advocacy.

Highlights
Top Business Usecases : Advocacy management,Engaging and following up,Engagement management
Top Features : Personalization,Dashboard
Sociuu Icon

Vendor: Sociuu ApS

Company Size: 251-500

HQ Location: RYESGADE 3B, 2200 COPENHAGEN, DENMARK

Financials: SERIES A

NextBee

Engagement, Advocacy, and Loyalty

4.11

Read Reviews
NextBee Icon

NextBee

4.11
★★★★★
★★★★★
Engagement, Advocacy, and Loyalty

NextBee is an AI-powered community platform for the employees, partners, and customers. It helps businesses run successful referral and loyalty marketing campaigns every day. It helps to improve ROI.

Highlights
Top Business Usecases : Loyalty management,Engagement management,Campaign management
Top Features : Gamification,Rewards,Personalization
NextBee Icon

Vendor: Next Bee Corporation

Company Size: 11-50

HQ Location: Folsom, CA 95630, US

Financials: PRIVATE

SoAmpli

Automate Social Media Marketing & Sales

4.36

Read Reviews
SoAmpli Icon

SoAmpli

4.36
★★★★★
★★★★★
Automate Social Media Marketing & Sales

SoAmpli is a Social Media Content Management platform. SoAmpli is a platform that combines human and artificial intelligence to provide the best content for sales teams to share on social media, increasing their network and influence to convert cold leads into hot prospects.

Highlights
Top Business Usecases : Social media management,Content management,Scheduling post to social media
Top Features : Personalization
SoAmpli Icon

Vendor: SoAmpli Ltd.

Founded: 2014

Company Size: 11-50

HQ Location: 14 Crown Point Road · Hunslet, Leeds, England · LS10 1EL

Financials: M&A

Togethr

Employee Advocacy Experts

4.00

Read Reviews
Togethr Icon

Togethr

4.00
★★★★★
★★★★★
Employee Advocacy Experts
Highlights
Top Business Usecases : Advocacy management,Coaching,Loyalty management
Top Features : Templates,Recording,Personalization
Togethr Icon

Vendor: The Togethr Project Ltd

Company Size: 1-10

HQ Location: Brighton, East Sussex BN1 1AX, GB

Foundant for Grantmakers Icon

Foundant for Grantmakers

4.62
★★★★★
★★★★★
Highlights
Top Business Usecases : Sales document management,Engaging and following up,Engagement management
Foundant for Grantmakers Icon

Vendor: Foundant Technologies, Inc.

Company Size: 11-50

HQ Location: 143 Willow Peak Dr., Bozeman, MT 59718, US

Financials: PRIVATE

Perkville

Rewards and Loyalty Program to increase revenue with Social Referrals

4.23

Read Reviews
Perkville Icon

Perkville

4.23
★★★★★
★★★★★
Rewards and Loyalty Program to increase revenue with Social Referrals

Perkville is an all-in-one Rewards and Referral program enabling customer retention by generating rewards, prompting customers for referrals and generating increased social media activity around the business. It can be used in retail outlets, gyms, yoga centers and more.

Highlights
Top Business Usecases : Loyalty management,Social media management,Engagement management
Top Features : Gamification,Rewards
Perkville Icon

Vendor: Perkville, Inc.

Founded: 2010

Company Size: 11-50

HQ Location: C/O Port Workspaces 344 Thomas L. Berkley Way Oakland, CA 94612 USA

Financials: SERIES A

Hootsuite

Social Media Marketing & Management Tool

4.23

Read Reviews
Hootsuite Icon

Hootsuite

4.23
★★★★★
★★★★★
Social Media Marketing & Management Tool

Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Dashboard,Personalization,Alerts: popups & Notifications
Hootsuite Icon

Vendor: Hootsuite Inc.

Founded: 2008

Company Size: 501-1000

HQ Location: 5 E 8th Ave, Vancouver, BC V5T 1R6, Canada

Financials: SERIES C

Annex Cloud

An Enterprise Customer Retention Solution that Accelerates Growth

4.19

Read Reviews
Annex Cloud Icon

Annex Cloud

4.19
★★★★★
★★★★★
An Enterprise Customer Retention Solution that Accelerates Growth

Annex Cloud is a customer marketing software which provides customer loyalty, referral marketing and user generated content software solutions to help brands and retailers engage with their customers one-to-one.

Highlights
Top Business Usecases : Loyalty management,Customer engagement,Automated Engagement
Top Features : Rewards,Dashboard,Gamification
Annex Cloud Icon

Vendor: Annex Cloud, Inc.

Company Size: 51-100

HQ Location: Playa Vista, Los Angeles

Financials: PRIVATE

Social HorsePower

SocialHP: Organize Your Team, Get Results

4.12

Read Reviews
Social HorsePower Icon

Social HorsePower

4.12
★★★★★
★★★★★
SocialHP: Organize Your Team, Get Results

Social HorsePower is a simple social media scheduled for teams and helps the sales team with prospecting, energizing the recruiting efforts and give the employees a voice on social media. It helps to improve digital and social presence and ROI.

Highlights
Top Business Usecases : Scheduling post to social media,Social media management,Content management
Social HorsePower Icon

Vendor: SocialHP.com Media Inc.

Company Size: 1-10

HQ Location: 219 Dufferin St, Toronto, ON M6K 3J1

Financials: PRIVATE

PostSpeaker

Features to get your content shared without the hassle. - PostSpeaker

4.07

Read Reviews
PostSpeaker Icon

PostSpeaker

4.07
★★★★★
★★★★★
Features to get your content shared without the hassle. - PostSpeaker

PostSpeaker is a social media sharing tool that posts the content automatically to the social media accounts of the ambassadors. It's an auto-scheduler and reminder, alert popups and notifications.

Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Social media management
Top Features : Auto scheduler & reminder,Alerts: popups & Notifications
PostSpeaker Icon

Vendor: Post Speaker B.V.

Company Size: 2-10

HQ Location: Atlantisplein 1, Amsterdam, Noord Holland 1093NE, NL

Financials: NA

Fielo platform

Incentive Automation Platform - Fielo Incentive Automation

4.00

Read Reviews
Fielo platform Icon

Fielo platform

4.00
★★★★★
★★★★★
Incentive Automation Platform - Fielo Incentive Automation

Fielo platform enables creation and management of incentives and loyalty programs such as Channel and Employee Incentives, B2C and B2B Loyalty and more, enabling brand engagement and realisation of business outcomes. It can be used in industries such as Manufacturing, Retail, IT and more.

Highlights
Top Business Usecases : Loyalty management,Social media management,Social media marketing
Top Features : Landing page,Gamification,Rewards
Fielo platform Icon

Vendor: Fielo Incentive Automation

HQ Location: Rua Visconde de Piraja, 66, Rio de Janeiro, RJ 22410-000, BR

TADA

helps to retain customers longer using memberships, subscriptions, referrals, digital rewards

4.00

Read Reviews
TADA Icon

TADA

4.00
★★★★★
★★★★★
helps to retain customers longer using memberships, subscriptions, referrals, digital rewards

TADA is a customer retention platform that helps businesses to double their profit per customer via membership, subscription, referral, and digital rewards. It helps to increase sales and revenue and engage in a long-term relationship.

Highlights
Top Business Usecases : Loyalty management,White labeling,Collaboration
Top Features : Rewards,Gamification
TADA Icon

Vendor: Usetada, Inc.

Company Size: 101-250

HQ Location: Singapore

Financials: PRIVATE

Aklamio

Successful referral programs to convert royal customers into brand advocates

3.95

Read Reviews
Aklamio Icon

Aklamio

3.95
★★★★★
★★★★★
Successful referral programs to convert royal customers into brand advocates

Aklamio is a referral marketing SaaS solutions that allows to earn money by sharing and recommending shops, products and services online to your community. It supports any enterprise to reach qualified leads and convert valuable customers through referral marketing.

Highlights
Top Business Usecases : Referral management,Channel marketing,Sales document management
Top Features : Rewards,Gamification
Aklamio Icon

Vendor: Aklamio GmbH

Company Size: 101-250

HQ Location: 26-27 Bedford Square, London, England WC1B 3HP, GB

Financials: SEED