Real-World Case Studies and Customer Success Stories with Simpleview, LLC

Louisville Tourism used SendSites and Threshold 360 to create virtual familiarization trips. The team built customized proposal templates for different... meeting types, each with interactive maps and 360 virtual tours. Salespeople can personalize content with photos, videos, and safety protocols. The platform made sharing updates with customers easy and trackable. Louisville Tourism received positive feedback for the engaging and user-friendly experience.
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Frontiers North used its Tundra Buggy Adventure to attract visitors to Churchill, Manitoba. The company focused on connecting people with... the land and wildlife. Their tours became world-renowned and won many awards. This helped put Churchill on the map as a destination. The story highlights how local businesses can drive destination development.
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Visit Los Cabos used SKYNAV and Simpleview CMS to create a virtual aerial tour. The goal was to boost engagement... beyond static photos and basic landing pages. After launch, the Spanish site saw a 280% increase in new users and a 300% rise in sessions. The English site had a 60% increase in new users and a 56% rise in sessions. Visitors now spend six minutes on the site, up from under a minute before.
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Visit Tucson launched The Desert Lens, a user-generated content initiative. Local photographers share images that capture Tucson’s unique sights. Their... work appears on Visit Tucson’s blog and Instagram. The program builds strong ties with the community and keeps content fresh. Feedback from artists and locals has been very positive. The initiative helps promote Tucson’s attractions through authentic local perspectives.
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Traverse City Tourism used Act-On and Simpleview CRM to improve email marketing. They worked with Simpleview's Marketing Automation Managed Services... team. After implementation, their email open rates increased by 583%. Click-through rates rose by 300%. Deliverability improved to 99.4%. Hard bounces, opt-outs, and spam complaints dropped sharply. The team solved their email marketing challenges and saw strong results.
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Visit Ljubljana used Simpleview to promote sustainable tourism. Under Petra Stušek's leadership, Ljubljana won major awards for responsible tourism. The... city was named one of the world's Top 100 Sustainable Destinations six times. The tourism board focused on progressive and accessible tourism practices. Their efforts made Ljubljana a global leader in sustainable travel.
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Act-On helped Experience Grand Rapids use lead scoring to find the best sales opportunities. The sales team now sees which... leads are ready to buy. This makes it easier to focus on the right prospects. The process uses points for actions like opening emails or visiting web pages. The team can now reach out to high-scoring leads faster. This improved how they qualify and engage prospects.
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Ottawa Tourism faced travel restrictions and event cancellations during the COVID-19 pandemic. The team focused on long-term destination development, including... new product launches and business case work for major attractions. They prioritized community engagement and launched an Indigenous Tourism Entrepreneurship Training program with Algonquin College. This initiative supported Indigenous entrepreneurs with business skills and resources. Ottawa Tourism aims to create authentic tourism experiences and prepare for future growth.
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Visit Baltimore launched a Diversity Apprenticeship Program to create job opportunities for young adults of color. The organization formed a... Diversity & Inclusion committee to ensure board representation for African American, Hispanic/Latino, and LGBTQ communities. They provided DE&I training for staff and local hospitality leaders. Visit Baltimore also introduced the BoP Pass to promote African American history and support Black-owned businesses. Leadership reviewed core values to strengthen commitments to social justice and eradicating racism.
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Visit Las Vegas used Simpleview to improve its website for travelers. The site is mobile-optimized and has clear calls to... action. The "Only Vegas" campaign uses strong visuals and social media to attract visitors. The campaign hashtag has over 47,000 uses. The site helps users plan trips easily and drives more bookings. This balance of creative content and user experience boosts engagement and conversions.
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Visit Annapolis & Anne Arundel County used Simpleview CMS to attract more destination weddings. They created a dedicated wedding landing... page and shared content on social media. This led to a surge in micro-weddings and more leads for local vendors. Hotels saw higher weekend rates and more bookings. Local businesses benefited from increased spending by wedding guests.
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Simpleview Brainery helped Destination DC train 83 staff on key tools. The team built custom courses and certifications into onboarding.... Staff earned 74 certifications and five achieved Master Certification. Employees now ask fewer follow-up questions. The organization found new best practices and streamlined processes.
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Simpleview CMS helped Destination Coventry launch the new Visit Coventry website. The site uses SEO-focused design and dynamic content to... attract more visitors. Local businesses now have better visibility to tourists. The platform supports campaigns for local, domestic, and international markets. Destination Coventry aims to grow the city's visitor economy with this new digital platform.
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Visit Corpus Christi wanted to improve how it connects with beach visitors. The team launched the Gulf Coasters program, using... branded golf carts and a "beach hype squad" to meet visitors directly on the sand. They shared local activity ideas and gathered feedback through surveys. This mobile visitor center helped them learn more about visitor needs and boost engagement.
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Visit Mat-Su Valley used Simpleview to help organize the Arctic Winter Games for the first time in their region. The event brought... together 2,000 athletes and 4,000 spectators, highlighting sports and Arctic culture. The small team at Visit Mat-Su Valley worked with 2,000 volunteers to make the event a success. Their efforts united the community and created a lasting legacy. The project showed the power of collaboration in destination marketing.
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Fredericksburg Convention & Visitor Bureau launched the Love FBGTX campaign in February 2022. The campaign aimed to build destination pride... and community stewardship among locals. It addressed challenges from increased short-term visitors, such as noise, trash, and traffic. The campaign encouraged both residents and visitors to care for Fredericksburg. Locals embraced the message, helping the city remain a great place to live and visit.
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Experience Columbus launched a Diversity Apprenticeship Program to support BIPOC talent in tourism. The six-month paid program offers leadership training... and guarantees a manager-level job at a partner location. Columbus and Franklin County funded the program for two years. Seventeen people have completed the 600-hour program in three cohorts. Experience Columbus received a Social Impact Award for its recruiting efforts.
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Auburn-Opelika Tourism used community engagement to launch the War Eagle Run Fest. Their small team of seven organized a half... marathon, 5K, and kids run. In 2022, they aimed for 1,500 participants but achieved 2,551. By 2024, the event grew to 3,831 runners. The team hopes to expand the event into a full marathon with strong brand recognition.
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4VI launched the "Indigenous Voices of Vancouver Island" podcast to support tourism and amplify Indigenous voices during the pandemic. The team included... Indigenous community members and focused on accurate, respectful representation. The podcast featured participants from 13 Nations and businesses across Vancouver Island. It reached listeners in over 30 countries and received positive feedback. The project helped inform visitors and locals about Indigenous cultures and territories.
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Explore Utah Valley used Simpleview CMS to launch a "Summer Bucket List" campaign. The campaign aimed to boost local tourism... and get residents more involved. Locals and visitors used an app to find hidden gems and win prizes. A landing page powered by Simpleview CMS gave all the details. The campaign helped turn residents into advocates for the area.
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Destination Door County wanted to protect its natural beauty while welcoming two million tourists each year. They launched a pledge... campaign asking visitors to respect the land and local culture. The DMO’s website features educational content, a video series, and ways to join voluntourism. Over 4,100 people have signed the pledge so far. The initiative helps balance tourism growth with sustainability.
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Destination DC launched a DEI task force to help staff learn about diversity in Washington, DC. They created an activation... subcommittee to give employees hands-on experiences with local cultures and minority-owned businesses. Activities included salsa dance lessons and dining at local restaurants. Staff learned about the backgrounds of business owners and built stronger community ties. Partners responded positively, offering support and resources for these initiatives.
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Destination Madison created four signature stories to promote its city. These stories focus on outdoor adventure, food, sustainability, and arts.... The team used videos and guides to highlight local experiences. Their marketing now centers on these themes, making content more cohesive. Local businesses and unique attractions get more attention from visitors.
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Simpleview CRM helped Visit West replace fragmented spreadsheets with a unified data system. The team now saves time and effort... managing member data and communications. The CRM's Outlook integration lets staff quickly access and share email records. Custom reporting features allow Visit West to show members the benefits they receive. The system improved member retention and made data more meaningful for decision-making.
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VisitLEX used the 2Synergize Buyer Insight program from Simpleview to improve its event planner experience. The program included interviews with... planners to understand their decision process and what matters most when choosing a destination. VisitLEX learned about its strengths, such as creativity and customer intelligence, and identified areas to better support planners. The insights helped VisitLEX adjust its sales and marketing strategies to attract more meetings and events.
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Visit Tampa Bay used the Simpleview CRM integration with Satisfi Labs to improve visitor engagement. Over 6,500 questions were answered... by the AI agent, with 45% of conversations happening after business hours. The solution unified digital experiences for visitors and locals, reduced the need for after-hours staffing, and supported over 1,000 partners. Insights from chat queries helped optimize marketing and content delivery. The AI agent became a trusted source of truth for the community.
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Visit Phoenix used CrowdRiff UGC galleries and Simpleview CMS to boost diversity and inclusion in their content. They created 292... galleries with over 7,000 assets, increasing representation of marginalized groups. The team worked with local photographers to get authentic images and redesigned their website for better search visibility. Their approach helped combat tokenism and told richer stories about Phoenix. CrowdRiff became their key tool for real-time, diverse visual content.
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Visit Indy hosted the first-ever indoor U. S. Olympic swimming trials at Lucas Oil Stadium. They built two Olympic-sized pools...and created a unique fan experience. The team partnered with local volunteers and gold medalist Lilly King to boost community support. Over 285,000 people attended, generating more than $100 million in economic impact. Their creative approach drew new fans to swimming and set records for attendance.
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Visit Gatlinburg used Visit Widget and Simpleview to launch a new mobile app for visitors. The app saw over 21,000... downloads since January 2024. Users completed 841 check-ins and 23 challenges during Pancake Week. Vacation guide requests and downloads exceeded 4,000 through the app. Compared to the previous app, total users grew by 394%, new users by 197%, and pageviews by 223%. Seven new trails were added for visitors to explore.
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Simpleview helped Tourism Saskatoon increase conversion rates by 40%. The team analyzed website visitor behavior and identified high-traffic pages with... low conversions. They used heat maps and heuristic analysis to find areas for improvement. Simpleview added booking widgets and changed calls to action on key pages. These changes led to more bookings and higher engagement.
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Tourism Nova Scotia uses Simpleview Digital Asset Management (DAM) to organize and share thousands of images and videos. The DAM helps... staff and partners quickly find and distribute approved brand content. Tourism Nova Scotia set up four access tiers to control who sees which assets. They update keywords and metadata to keep the library current. The DAM allows easy sharing of large files and supports collaboration with industry partners.
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Discover Puerto Rico used stakeholder engagement to recover from major crises. The organization faced the Zika Virus, Hurricanes Irma and... Maria, and COVID-19. They focused on communication and involving partners and communities. Two years after Hurricane Maria, Puerto Rico saw record tourism numbers. Stakeholder engagement helped drive a fast recovery.
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Visit Indy used Simpleview's marketing tools to support meeting planners during COVID-19. They focused on video and email to keep... communication strong. The team showed real examples of safe meetings to help clients plan events. Email marketing kept customers informed and engaged. This approach helped Visit Indy stay connected with event professionals.
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South County Rhode Island used the Crowdriff Collector to run their annual photo contest. They needed a better way to... collect high quality images for marketing. Before, they used mail-in submissions and basic uploaders. With Crowdriff Collector, they got 277 entries. The process was smoother and safer for everyone. The DMO can now use these images for future campaigns.
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Simpleview’s SEO services helped Visit Dorset improve website engagement and meet key KPIs. The team used SEO insights to balance... promotion of popular coastal sites with lesser-known inland attractions. This strategy spread visitor interest across the region and protected key sites like Durdle Door. Visit Dorset’s site now ranks at the top for important search terms, driving strong traffic and delivering value to its members. Members report the site as a top referrer for their businesses.
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Simpleview DMS has supported Visit Bergen for 25 years. The platform helps Visit Bergen promote the city as Norway's fjord... capital. Visit Bergen uses Simpleview DMS to manage all categories and facilities needed for destination marketing. The team values the system's flexibility and comprehensive features. Their feedback helps Simpleview improve its products for other users.
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Simpleview helped Visit OKC use dynamic content personas on their website. They created personalized image collections for different visitor types,... like families and foodies. After 49 days, engagement for these personas increased by 92.47%. The test ran across 6,569 sessions. Personalized content made visitors interact more with the site.
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NYC & Company used Simpleview Marketplace to help local businesses during the pandemic. They opened Restaurant Week to all restaurants,... not just members, and waived participation fees. Over 570 eateries joined, with more than 200 new participants compared to previous years. Many offered takeout for the first time. The program was so successful it was extended by four weeks. NYC & Company also used Marketplace to enroll nearly 1,500 additional businesses in other promotions.
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Louisville Tourism wanted to grow African American visitation by 3% before 2025. They created the Unfiltered Truth Collection to honor... Black history and culture in Louisville. The team worked with the Black Tourism Advisory Council and local partners to build immersive experiences. These experiences use storytelling, singing, and roleplaying to share untold stories. Visitors and locals responded with strong appreciation. The project also made attractions more accessible to local families through a cultural pass.
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Los Angeles Tourism & Convention Board launched a new logo in 2021. The logo was created with Studio Number One... and House Industries. After high demand for branded merchandise, they released an apparel line. Proceeds from sales go to the Midnight Mission to help people experiencing homelessness. The project highlights community support and creative partnerships.
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Simpleview's CRO team helped Greater Fort Lauderdale boost meetings conversion. They improved the meetings section of sunny.org by removing distractions... and making RFP submission easier. The team used analytics to highlight key content for planners. They changed navigation to keep visitors focused on meetings. In two months, RFP submissions rose by 128%. Engagement and click-through rates also increased.
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Simpleview’s SEO services helped Great West Way boost organic website traffic by nearly 40% year over year. The destination marketing... organisation used keyword research and on-page support to improve content and brand visibility. Monthly calls with SEO experts helped the team resolve technical issues and stay updated on trends. The engagement rate on the site increased by 3.52% to 55.68%. Integration with the Destination Management System made it easier to promote multiple destinations along the 500-mile route.
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Explore Utah Valley used SKYNAV and Simpleview CMS to create seasonal sky-view tours for travelers and meeting planners. They embedded these... tours on their website and at key locations like Provo Airport using QR codes. The tours answered common visitor questions and showcased year-round attractions. This approach led to a 98% click-through rate on seasonal views. Explore Utah Valley aims to boost website engagement and highlight its destination in every season.
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Experience Grand Rapids worked with 2Synergize, a Simpleview consulting company, to improve its site visit process for event planners. The team reviewed... their current process and created new metrics to track conversions from site visits to booked programs. They updated their sales and services procedures and trained staff across the destination. The goal was to move from a standard site inspection to a personalized site experience for each group. This helped Experience Grand Rapids better meet planner needs and objectives.
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Auburn-Opelika Tourism partnered with Auburn University to create unique tourism events, like the War Eagle Run Fest, drawing visitors to finish on the 50-yard line of Jordan-Hare Stadium. The team focused... on detailed planning and clear communication to benefit both the city and the university. They engaged alumni networks and ran targeted campaigns to attract visitors year-round. By leveraging university assets and intellectual capital, they offered exclusive experiences for event planners and tourists. This collaboration boosted local tourism and meeting sales.
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Discover Long Island used digital engagement to connect with residents during COVID-19. Kristen Jarnagin led efforts to align the organization... with community values. The team focused on stakeholder engagement and recovery solutions. Their approach helped support local assets and future-proof the destination. The story highlights the importance of serving residents and working with civic partners in tourism.
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Visit Omaha wanted to make the Bob Kerrey Pedestrian Bridge a tourist attraction. They gave the bridge a unique personality... and promoted it with social media and events. In 2022, 204,000 people visited, with 26% from out of town. The bridge now features interactive elements like OMAR the Troll and OMAI, encouraging families and children to explore. The campaign helped boost Omaha’s tourism and community engagement.
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Aspen Chamber Resort Association used a data visualization tool to manage visitor volume. The tool measured capacity, compression, and comfort... for the community. It helped balance resident comfort with business needs. The project aimed to sustain quality of life while supporting tourism. The approach focused on data-driven decisions for destination management.
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Visit Orlando switched from Simpleview CRM to a general-purpose CRM, but later returned to Simpleview CRM. The team found Simpleview... CRM better matched their destination marketing needs. Implementation was smoother due to Simpleview’s DMO-focused design and expert support. In-person and self-paced training helped teams adapt quickly. Post-sales support improved efficiency, with fast response times and high satisfaction scores. Simpleview CRM enabled Visit Orlando to streamline workflows and manage partner relationships more effectively.
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Gulf Shores & Orange Beach Tourism used a chatbot and texting platform to help website visitors find information faster. They chose an... AI-powered chatbot after positive peer reviews and tested it with a flexible program. The team updated website content and trained the chatbot on common questions. They also added call-to-action buttons to boost signups and traffic to key pages. Staff answer guest texts seven days a week, offering both high-tech and high-touch support.
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The Great Sussex Way launched a new website using Simpleview CMS. The site highlights the area's attractions, history, and activities.... The new platform helps showcase local events, heritage sites, and outdoor adventures. Simpleview CMS gives The Great Sussex Way more agility and responsiveness. The destination can now better promote tourism and engage visitors online.
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Tourism Burnaby used creative branding and multichannel marketing to promote the Burnaby Halloween Festival. The team launched city-wide campaigns and... encouraged community participation with decorating grants. Social media and user-generated content helped attract visitors. The festival boosted Burnaby’s economy and built local pride. Residents received up to $350 to decorate their homes for Halloween.
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Visit Norway wanted to update its website's look. The project grew into a full redesign using Simpleview's headless CMS. The... new site is more adaptable and efficient. The team responded to new challenges as they came up. The result is a modern, flexible website for Visit Norway.
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DTN, a Simpleview company, helped Visit Estes Park boost website ad sales by 92%. The DMO first tried managing ad... operations in-house but found it too labor-intensive. Reestablishing the partnership with DTN saved time and let the team focus on community programs. The new approach increased revenue and improved community engagement. Visit Estes Park now has more resources for local outreach.
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MINT+ helped Nashville Convention & Visitors Corp improve prospecting for meetings and events. The team uses MINT+ to evaluate client... history, compare with competitor destinations, and streamline hotel booking. Automated reporting and advanced market segmentation made research faster and more accurate. A single query led to a bid for a future conference after connecting with 15 planners. Saved queries and notifications save time and keep the team updated on new opportunities.
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Go New Forest used the Simpleview CMS to launch a new website. The goal was to promote and preserve the... New Forest region. The CMS lets local businesses log in and update their own pages. This helps them feel more connected to the site. The new site supports both visitors and the local community.
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Simpleview helped Visit Wayne County refresh its brand identity using custom typography. The design team chose a script font, Heritager,... to evoke hometown pride and Americana. They paired it with Epilogue, a sans-serif, for balance and confidence. The new logo and visual system reflect the county’s authentic, family-friendly, and creative spirit. The updated branding appears across business cards, shirts, banners, and the website.
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Visit Eau Claire redesigned its website with Simpleview. The new site features a clean layout and easy navigation. Visitors can... now find local attractions and events faster. The design improved user engagement and made the destination's unique spirit stand out. The project focused on mobile-first design, accessibility, and SEO best practices.
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Simpleview redesigned DiscoverLongIsland. com for Discover Long Island, the region’s official destination marketing organization. The new site increased organic traffic...by 18% and social media engagement by 16%. Email signups rose by 31%, and conversions grew by 32%. The site now features immersive imagery, editorial content, and user-friendly navigation. Visitors spend more time on key pages, and downloads of the Inspiration Guide jumped by over 2,000%.
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Visit Norway used Simpleview to promote Norwegian gastronomy and engage visitors. The platform helped showcase local food, seafood, and produce,... highlighting unique regional flavors. Visit Norway created rich content and visuals to tell the story of Norwegian cuisine. They featured food festivals, chef insights, and a Norwegian Cookbook to keep visitors engaged. Simpleview enabled Visit Norway to connect with travelers through food experiences.
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Explore St. Louis needed to connect sales leads with convention center events. They replaced a 20-year-old system with Simpleview CRM... and VenueOps by Ungerboeck. The VenueOps lead integration synced meeting sales leads with event bookings. Early challenges included data duplication and mismatched lead-event names. After launch, they created dynamic financial reports and improved economic impact reporting. The integration made their process more efficient and set a new standard for their industry.
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Tourism Montreal faced a sharp drop in visitors due to COVID-19. The team shifted their marketing to target locals, urging... residents to become tourists in their own city. They partnered with city neighborhoods to relaunch commercial activity and support local businesses. Tourism Montreal equipped operators with digital tools to share authentic stories and promote local attractions. The campaign focused on community engagement and digital content to drive recovery.
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Visit Raleigh used stakeholder collaboration to improve destination management. Loren Gold and his team brought together internal and external partners.... They created a public operating plan and a 10-year vision. This helped align hotels, facilities, and business leaders. The result was better cooperation and a stronger tourism environment in Raleigh.
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Traverse City Tourism faced a crisis as COVID-19 hit during their key marketing season. The team had to halt millions... in marketing spend and make tough staffing decisions. Despite deep cuts, CEO Trevor Tkach kept the organization active to support recovery. TCT focused on planning for the future and sustaining tourism's role in the local economy. Their actions aimed to help Traverse City recover quickly when tourism returns.
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Experience Grand Rapids used Simpleview to personalize website content for local and out-of-market visitors. During the first 45 days, in-market... visitors saw a 50.31% increase in pages per session and a 126.44% rise in session duration. Out-of-market visitors had a 140% increase in newsletter sign-ups. In the next 35 days, in-market engagement stayed high, and out-of-market newsletter sign-ups jumped 550%. Dynamic content helped target messages and boost engagement.
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Visit St. Pete/Clearwater used social media to keep visitors engaged during COVID-19. They focused on simple, authentic content to inspire... and inform their audience. Facebook Live was a key channel for sharing updates and virtual experiences. The Sunshine Steward initiative educated travelers on responsible tourism. Their "How to Beach Responsibly" campaign shared safety tips for beach visits.
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Experience Montgomery used a Simpleview scholarship to attend the STS Marketing College. The team learned new tourism marketing strategies and... improved their social media content planning. They gained insights on destination branding and data representation. The experience helped them build a network of industry peers. The marketing team plans to use video content to better showcase Montgomery.
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Destination DC launched the DEI Business Fellowship to support minority-owned small businesses in travel and tourism. The program offers free... marketing, mentorship, education, and networking to 45 business owners. In 2023, DDC generated over 350 business referrals and hosted eight exclusive events for cohort members. The initiative includes tailored webinars and workforce development partnerships. These efforts help drive economic impact and promote diversity in Washington, DC.
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Cumbria Tourism used Simpleview to launch the "Adventure for Everyone" campaign. The campaign aimed to improve accessibility for visitors with... health issues in the Lake District. They enhanced their website with better search filters and more accessibility information. As a result, 161 listings were updated, and the site now has 236 accessible listings. The campaign reached over 6.3 million people and boosted engagement with a 33.5% open rate. These changes made it easier for everyone to find accessible activities and venues online.
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Visit Belfast used Simpleview to transform its marketing operations. Senior digital marketing executive Deyna Schrader led the creation of a... brand health index and a media mix performance index. She improved ROI clarity with new dashboards and enhanced partner reporting. Her work generated over £36,000 in campaign sponsorship and 61 million brand social impressions. TikTok became a key channel, with 84% of visitors from TikTok being first-time users.
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Cumbria Tourism used data-driven campaigns to promote sustainable travel in the Lake District. Their "Let’s Go Car Free" campaign aimed... to increase public transport arrivals by 15% by 2030. The campaign landing page reached 150,000 users and achieved a PR reach of 90.7 million. Local transport operators saw a substantial increase in passengers. Influencer content and digital ads helped change perceptions about public transport in the region.
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Visit Oslo used a bold digital campaign called "Is it even a city? " to promote Oslo as a travel...destination. The campaign used humor and understated visuals to challenge stereotypes and spark conversations. With a limited budget, Visit Oslo achieved 7.2 million video views, 500,000 reactions, and 20 million views on X. The campaign led to a 17% increase in flight search queries to Oslo. Major media outlets covered the campaign, making it a global success.
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Kenlink Tours & Travel uses Simpleview to support sustainable tourism in Uganda. The company donates 30% of its profits to... help orphan children and improve villages near national parks. Kenlink Tours & Travel connects travelers with authentic wildlife experiences. The business focuses on community impact and environmental preservation. Their approach inspires positive change in local tourism.
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Simpleview's integrated platform helped Visit West unify their CRM, CMS, and DMS. Before, their teams worked in silos with disconnected... systems. After integration, Visit West created a single source of truth for all data. This made it easier to segment audiences and run targeted campaigns. Teams now collaborate better and share a consistent message across channels.
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Explore Asheville used DTN Revenue to generate advertising income from sponsored content on their website. During the COVID-19 pandemic, they... donated $90,000 from this revenue to the One Buncombe fund. The donations helped more than 200 small businesses in Asheville, with a focus on women- and minority-owned companies. Over 400 local jobs were retained or rehired thanks to these grants. The initiative supported the community and helped businesses stay open during a critical time.
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Visit Stillwater used Simpleview’s SEO services to improve its online presence. The team aimed to attract more visitors to its... website and boost conversions. Simpleview provided a content management system, CRM software, and strategic SEO support. The approach included content creation, keyword research, and conversion rate optimization. As a result, Visit Stillwater won “Tourism Organization of the Year.”
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Discover Long Island used TikTok to boost its social media presence. The team started using TikTok in 2020. Their campaign... won the ESTO 2021 Destiny Award for Social Media Campaign. Emma Nacewicz, digital marketing manager, shared tips for DMOs starting on TikTok. The case shows how TikTok can help destination marketing organizations reach new audiences.
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Simpleview Dashboards helped Destination Toronto use data to support business intelligence. The tool gave the sales team quick wins and... improved how they work. Destination Toronto found new ways to use dashboards across the organization. The platform helped them understand and respond to the impact of the pandemic on tourism. Simpleview Dashboards made it easier to track and share key metrics.
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Simpleview CRM and CMS replaced Destination Queenstown’s old database system. The new system removed double-handling of RFPs and cut listing... approval delays. Staff can now track listing views and click-throughs in the CRM. Reporting to members is faster and easier. Member conversions increased tenfold. Member referrals rose by 77%, even during pandemic lockdowns.
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Visit York County used the Partners in Tourism Foundation to boost destination development. They raised over $300,000 from corporate partners... to fund projects that attract visitors and support local businesses. The foundation helped create a new 1,900-acre park with a cross-country course, expected to bring $5M in economic impact each season. Private sector engagement now makes up 56% of their budget. The program also supports workforce attraction and community branding.
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Visit Virginia’s Blue Ridge uses Simpleview CMS and SEO services to manage its content calendar. The team plans content monthly... using Google Sheets and platform publishing tools. They coordinate website and social media posts to highlight local businesses and attractions. Regular analytics reviews with Simpleview help guide content updates and social campaigns. This approach builds steady engagement and supports destination marketing goals.
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Visit Mobile used Simpleview’s Destination Dashboards to improve data transparency with stakeholders. Before, they spent a lot of time making... long reports for the mayor and board. Now, dashboards let them share real-time performance data with partners and the public. The tool stores all their data in one place and makes it easy to compare results over time. Their reliable reporting helped them secure extra city funding. Team members say the dashboards are a game-changer for trust and communication.
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Discover Long Island used TikTok to reach younger travelers during the pandemic. The team launched two TikTok channels, growing one... to over 81,000 followers and 900,000 likes. Their content focused on fun, educational videos and local business highlights. TikTok became a key part of their marketing, driving engagement and business for partners. The campaign won a national award for best social media campaign.
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Nashville Convention & Visitors Corporation used Hablo to market its Nashville Talks webinar series internationally. The first episode received 135... views and the series has hosted seven webinars with 743 total views. Hablo helped NCVC connect with UK and Irish travel agents and promote Nashville’s attractions. The platform enabled direct engagement between local partners and international audiences. NCVC used Hablo to build a trade community and support destination sales efforts.
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Simpleview’s Marketing Automation Managed Services helped Lackawanna County CVB boost their email marketing. The team saw open rates rise from... 26.6% to 42.1% and click-through rates nearly double to 4.61% in one year. Their contact list grew by over 1,100 subscribers. Simpleview managed newsletter creation, scheduling, and reporting, freeing up the small marketing team. The CVB now sends monthly newsletters with strong engagement and positive feedback.
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Indiana Dunes Tourism wanted to highlight 9,000 years of Indigenous culture at the Indiana Dunes. They worked with the Miami... Tribe of Oklahoma and the Pokagon Band of Potawatomi to create an interactive cultural trail. The project included educational signs, murals, and collaboration with tribal members. The trail aims to share authentic Indigenous perspectives and reach over 150,000 visitors each year. Community response has been very positive, with strong support for elevating Indigenous voices.
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Discover Puerto Rico used a research-driven approach to boost LGBTQ+ tourism. The team partnered with HospitableMe to assess and improve... LGBTQ+ inclusivity across the island. They launched targeted campaigns, held community roundtables, and created LGBTQ+ focused content. As a result, the percentage of LGBTQ+ travelers who saw Puerto Rico as friendly rose from 19% to 41% in one year. The DMO empowered local partners and provided education to ensure welcoming experiences for all visitors.
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Simpleview CMS helped the City of Renton launch a new website and unified brand before the 2026 World Cup. The old site... was outdated and hard to use. The new platform increased repeat visitors and boosted partner engagement. A World Cup branding toolkit prepared local businesses for the event. The project restored trust and made it easier for residents and partners to promote events.
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Visit Hampshire used Simpleview to promote Jane Austen's 250th birthday. They created a special web page with travel itineraries for... literary tourists. The site included interactive maps and planners to help visitors explore key locations. Pre-booking features helped manage visitor numbers for new attractions. The project supported solo travel trends and improved visitor experience in 2025.
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Simpleview led the digital transformation for Turismo de Ibiza. The project aimed to reposition Ibiza's tourism brand and diversify its... value. Simpleview implemented a CRM, destination management system, and real-time data platform. The solution included advanced personalization, a digital asset manager with AI, and a multilingual portal. Ibiza now has better tools for marketing, visitor engagement, and data-driven decision making.
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Ibiza Tourism chose Simpleview to lead a digital overhaul of its tourism strategy. The project aims to modernize management, marketing,... and promotion using data-driven tools and smart technology. Simpleview will implement a specialized CRM, destination management system, and a smart tourism portal. The solution includes real-time data tracking, personalization, and AI-powered digital asset management. This partnership supports Ibiza in building a more sustainable and connected tourism model.
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Simpleview built a new visitor website for Southampton City Council. The site launched with an itinerary planner, interactive city centre... map, and a cruise passenger hub. Local businesses can now update their listings easily. The platform helps tourists plan trips and supports local business growth. Leaders say it raises Southampton’s profile and drives more visitors to the city.
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The City of Kirkland launched the Kirkland Ca$h program to boost tourism and support local businesses. Visitors who booked a... two-night hotel stay received $100 in digital currency to spend at participating merchants. The pilot issued 699 certificates worth $17,475, with an average order size of $111. Over 100 local businesses joined the initiative. The program aimed to increase hotel bookings and drive spending at local shops and restaurants.
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Madrid Convention Bureau worked with the European Society for Radiotherapy and Oncology to create a legacy value project for the 2021 ESTRO Congress. The goal was... to raise awareness for a cancer treatment that can help 40% of patients but receives only 5% of funding. The project focused on sustainable tourism and left a lasting impact on Madrid and its citizens. The partnership changed how the bureau approaches meetings and conferences. It set a new standard for legacy events in the industry.
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Go New Forest used Simpleview's SEO services to boost its digital presence. Since 2017, the company saw website page views... grow from 3.7 million in 2018 to over 5 million in 2024. SEO helped increase walking page visits by 33% and improved engagement rates to 73%. The team used SEO insights to promote responsible tourism and support local businesses. Referral click costs dropped to as little as 10 pence, making SEO a top investment for the community.
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SFA Connect used Simpleview's data tools to help destinations win more conferences. They analyzed delegate data, past event results, and... market trends to create stronger bids. This approach improved attendee experiences with targeted marketing and personalized networking. Integrating data from multiple sources gave destinations a clear view of delegate behavior. The result was better event proposals and measurable ROI for clients.
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Simpleview redesigned the Business Events Perth website. The new site integrated with their CRM. After launch, visitor traffic increased by... 70%. The update improved how Business Events Perth does business. The redesign helped market Perth as a top destination. The team is very happy with the results.
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Madrid Convention Bureau used Simpleview CRM to unify sales and marketing data. This helped them build stronger relationships with partners... and stakeholders. Managing all MICE operations from one system improved efficiency. The team now works with a single source of truth. Their strategic focus and destination growth increased. The CRM supports better collaboration and data-driven decisions.
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