Kovai is a multi-product SaaS company. They wanted to increase engagement and convert more free trial users into paying customers. Kovai used Wistia to host over 1,000 product tutorial videos and tra...ck video analytics. With Wistia, Kovai increased engagement by 60%. They also converted 30% more free trial users into paying customers. Kovai used Wistia's analytics to improve marketing, product adoption, and webinars.
Ansarada wanted to improve their video marketing for different types of customers. They worked with Kwasi Studios to study their audience and created three customer personas. They made three videos, ...each for a different persona: analyst, advisor, and seller. These videos helped customers see how Ansarada's software could help them. After launching the new website with these videos, Ansarada doubled their website traffic and tripled their web leads per month compared to before.
WebPT is a SaaS company that helps rehab therapists. When the COVID-19 pandemic started, their team had to work remotely. They used video to help their team feel more connected. They created two vide...o series to share work-from-home setups and positive stories. These videos helped boost team morale and brought employees closer together.
Kovai is a multi-product SaaS company. They wanted to increase engagement and convert more free trial users into paying customers. Kovai used Wistia to host over 1,000 product tutorial videos and tra...ck video analytics. With Wistia, Kovai increased engagement by 60%. They also converted 30% more free trial users into paying customers. Kovai used Wistia's analytics to improve marketing, product adoption, and webinars.
Ansarada wanted to improve their video marketing for different types of customers. They worked with Kwasi Studios to study their audience and created three customer personas. They made three videos, ...each for a different persona: analyst, advisor, and seller. These videos helped customers see how Ansarada's software could help them. After launching the new website with these videos, Ansarada doubled their website traffic and tripled their web leads per month compared to before.
WebPT is a SaaS company that helps rehab therapists. When the COVID-19 pandemic started, their team had to work remotely. They used video to help their team feel more connected. They created two vide...o series to share work-from-home setups and positive stories. These videos helped boost team morale and brought employees closer together.
Litmus hosted a four-day virtual event with 36 sessions and over 6,000 registrants. They used Wistia to manage the event, mixing 20 pre-recorded presentations with 10 live feeds. Pre-recording helped... them avoid technical issues and made presentations more polished. The team was able to publish recap content quickly, sometimes within an hour after sessions. Wistia also improved streaming quality and let the team engage more with attendees during the event.
Impulse Creative needed a better way to manage and measure their video content. They used the Wistia + HubSpot integration to organize videos and track viewer data. This helped them set up targeted e...mail campaigns and improve sales conversations. They saw an increase in video play rates by 20–80% with custom thumbnails. The integration made it easy to report on video performance and generate more leads.
Litmus hosted a four-day virtual event with 36 sessions and over 6,000 registrants. They used Wistia to manage the event, mixing 20 pre-recorded presentations with 10 live feeds. Pre-recording helped... them avoid technical issues and made presentations more polished. The team was able to publish recap content quickly, sometimes within an hour after sessions. Wistia also improved streaming quality and let the team engage more with attendees during the event.
Impulse Creative needed a better way to manage and measure their video content. They used the Wistia + HubSpot integration to organize videos and track viewer data. This helped them set up targeted e...mail campaigns and improve sales conversations. They saw an increase in video play rates by 20–80% with custom thumbnails. The integration made it easy to report on video performance and generate more leads.
Internet Case Studies and Customer Success Stories with Wistia
Wistia
- Internet
Wistia wanted to improve diversity, equity, and inclusion at their company. Two employees started a podcast called A Better Workplace to share their experiences and learn from others. The podcast cov...ers topics like compensation, double standards, and workplace codes of conduct. They talk with experts and people from different backgrounds. Their goal is to make Wistia a better place to work and help others do the same.
Reddit used Wistia to build a scalable webinar program for SMB advertisers. The team needed a way to deliver content and nurture leads. Wistia offered seamless integrations, easy webinar setup, and s...trong analytics. One session had over 500 registrants and a 50% attendance rate. Reddit grew from one to four webinars a month, increasing registrations, attendance, and lead flow. Wistia made editing and sharing recordings fast, helping Reddit reach more global audiences and drive revenue.
Wistia wanted to improve diversity, equity, and inclusion at their company. Two employees started a podcast called A Better Workplace to share their experiences and learn from others. The podcast cov...ers topics like compensation, double standards, and workplace codes of conduct. They talk with experts and people from different backgrounds. Their goal is to make Wistia a better place to work and help others do the same.
Reddit used Wistia to build a scalable webinar program for SMB advertisers. The team needed a way to deliver content and nurture leads. Wistia offered seamless integrations, easy webinar setup, and s...trong analytics. One session had over 500 registrants and a 50% attendance rate. Reddit grew from one to four webinars a month, increasing registrations, attendance, and lead flow. Wistia made editing and sharing recordings fast, helping Reddit reach more global audiences and drive revenue.
Media Production Case Studies and Customer Success Stories with Wistia
Explainly
- Media Production
Explainly is an animated video production company. They needed a better way to manage and showcase their video portfolio. Using Wistia, they made it easier to upload, organize, and share videos. This... saved them 45–90 minutes per project. They saw a 17% increase in leads and a 116.67% boost in sales conversions. They also closed 200% more deals in one month after using Wistia Channels and CTAs.
Explainly is an animated video production company. They needed a better way to manage and showcase their video portfolio. Using Wistia, they made it easier to upload, organize, and share videos. This... saved them 45–90 minutes per project. They saw a 17% increase in leads and a 116.67% boost in sales conversions. They also closed 200% more deals in one month after using Wistia Channels and CTAs.
AlayaCare needed a video tool that worked with HubSpot. Before using Wistia, they had almost no video conversions. They used the Wistia + HubSpot integration to capture leads and track video engageme...nt. This helped them set up better workflows and improve their marketing. After adding video forms, they went from nearly zero to hundreds of video conversions in a few months.
AlayaCare needed a video tool that worked with HubSpot. Before using Wistia, they had almost no video conversions. They used the Wistia + HubSpot integration to capture leads and track video engageme...nt. This helped them set up better workflows and improve their marketing. After adding video forms, they went from nearly zero to hundreds of video conversions in a few months.
Real Estate Case Studies and Customer Success Stories with Wistia
Hawaii Life
- Real Estate
Hawaii Life is a real estate brokerage in Hawaii with over 20 offices and 300 agents. They wanted to better engage their audience and build excitement for their annual conference. They used Wistia to... host both video and podcast content, making it easy to manage and customize their media. The team valued Wistia's branding flexibility and the ability to host video and audio together. This helped them create a more accessible and engaging experience for their team and audience.
Hawaii Life is a real estate brokerage in Hawaii with over 20 offices and 300 agents. They wanted to better engage their audience and build excitement for their annual conference. They used Wistia to... host both video and podcast content, making it easy to manage and customize their media. The team valued Wistia's branding flexibility and the ability to host video and audio together. This helped them create a more accessible and engaging experience for their team and audience.
AlayaCare had trouble managing their video content. Their videos were scattered and hard to find. They used Wistia Channels to put all their videos in one place. This made it easier to organize and t...rack video performance. After switching, AlayaCare saw a 900% increase in video views. They also used forms in videos to help get more leads.
AlayaCare had trouble managing their video content. Their videos were scattered and hard to find. They used Wistia Channels to put all their videos in one place. This made it easier to organize and t...rack video performance. After switching, AlayaCare saw a 900% increase in video views. They also used forms in videos to help get more leads.
