WebPT used video to connect their remote team during the pandemic. They created two video series, "WhereWeWork" and "The Feel-Good... Files," to boost morale and share personal stories. The shows helped employees feel less isolated and more connected. Episodes were shared weekly on Slack and became a highlight for many. The project increased team engagement and strengthened company culture.
Wistia Channels helped AlayaCare boost video views by 900%. Before, their videos were scattered and hard to find. They used... YouTube and Sharepoint, but analytics were limited. With Wistia, AlayaCare put all videos in one place and added HubSpot forms for lead generation. Now, they can track video performance and drive more leads. The user experience is smoother, and viewers stay engaged longer.
AlayaCare used the Wistia + HubSpot integration to boost marketing qualified leads. Before Wistia, they had almost no video conversions.... The integration let them capture leads with video forms and track viewer data in HubSpot. They set up workflows to nurture leads based on video engagement. After adding video galleries, they saw hundreds of conversions in just a few months. Video marketing became easier and more effective for their team.
ProfitWell
- Information Technology And Services
- Small
Boston, USA
ProfitWell used Wistia to launch the Recur Network, creating seven original shows to stand out in the crowded SaaS market. They split their... content team into production, writing, and audience development to manage the network efficiently. The main challenge was producing high-quality content at scale with a small team and limited budget. By working in batches and focusing on creative show concepts, they increased brand engagement and generated more leads and sales. The Recur Network helped ProfitWell differentiate itself and build a loyal audience.
Kovai
- Information Technology And Services
- Medium
Coimbatore, India
Kovai used Wistia to host over 1,000 product tutorial videos. With Wistia Analytics, they increased engagement by 60% and converted... 30% more free trial users into paying customers. The team used engagement graphs and heatmaps to improve marketing campaigns, product adoption, and personalized outreach. Wistia’s Turnstile feature helped Kovai generate leads from on-demand webinars. Custom video players and embedded tutorials boosted feature adoption and customer retention.
Ansarada
- Information Technology And Services
- Medium
Sydney, Australia
Ansarada used Wistia to create targeted video content for three key customer personas: analysts, advisors, and sellers. The company moved... away from generic 'talking head' videos to persona-driven stories that matched the needs of each audience segment. This approach helped visitors self-identify and engage with content relevant to their role. After launching the new homepage and videos, Ansarada doubled website traffic and tripled monthly web leads within a year. The videos also became valuable tools for the sales team to quickly connect with prospects.
Litmus used Wistia to host a four-day virtual event with 36 sessions and over 6,000 registrants. Wistia enabled Litmus to... mix 20 pre-recorded presentations with 10 live sessions, improving presentation quality and reducing technical issues. The team published recap content and video highlights within hours, thanks to easy video management and editing. Wistia's browser-based platform made setup simple and allowed real-time attendee engagement. Litmus now plans to make virtual events a permanent part of their strategy.
Impulse Creative
- Marketing And Advertising
- Small
Fort Myers, USA
Impulse Creative used the Wistia + HubSpot integration to manage and analyze video content. The team needed better video analytics... and lead generation tools. Wistia provided detailed viewer data inside HubSpot, helping marketing and sales teams act on video engagement. Custom thumbnails increased play rates by 20–80%. Branded video players and CTAs improved lead generation and viewer experience.
Internet Case Studies and Customer Success Stories with Wistia Soapbox
Reddit
- Internet
- Large
San Francisco, USA
Reddit’s SMB marketing team used Wistia to launch and scale a webinar program. They grew from one to four webinars... per month, reaching over 500 registrants in a single session with a 50% attendance rate. Wistia’s integrations, analytics, and editing tools helped Reddit connect with diverse SMB audiences and streamline webinar production. The program became a key revenue driver and enabled teams to reach more prospects globally. Wistia’s data and HubSpot integration gave Reddit actionable insights to improve every event.
Wistia launched a podcast called 'A Better Workplace' to discuss diversity, equity, and inclusion (DE&I). The podcast was created by... employees Jane Jaxon and Colin Dinnie as part of Wistia’s three-year DE&I plan. They share their experiences, challenges, and learnings about building a more inclusive workplace. The show features interviews with consultants, educators, and lawyers on topics like compensation and workplace standards. Wistia aims to foster open conversations and continuous learning around DE&I.
Media Production Case Studies and Customer Success Stories with Wistia Soapbox
Explainly
- Media Production
- Small
Sausalito, USA
Explainly used Wistia to improve their video portfolio and client proposals. They moved from WordPress to Wistia, saving 45–90 minutes... per project upload. Wistia's tools let the whole team manage and update videos easily. Explainly saw a 17% increase in leads and a 116.67% boost in sales conversions. Using Wistia Channels and analytics, they closed 200% more deals in 30 days and built stronger client relationships.
Real Estate Case Studies and Customer Success Stories with Wistia Soapbox
Hawaii Life
- Real Estate
- Medium
Hawaii, USA
Hawaii Life used Wistia to host both video and podcast content. The team wanted to build excitement for their annual... conference and reach a wider audience. They created a podcast to preview event topics and speakers. Wistia's flexible branding and easy customization helped Hawaii Life match their website's look. The platform made it simple to manage video and audio together, improving accessibility and user experience. Hawaii Life now has a single place for all their media, inspiring new content ideas.
Computer Software Case Studies and Customer Success Stories with Wistia Soapbox
Buildium
- Computer Software
- Medium
Boston, USA
Buildium uses Wistia to add video across their website. They use video to humanize their brand and boost conversion rates.... After integrating Wistia, they saw a spike in organic traffic and leads. Short videos on feature pages drove thousands of views and more conversions than ever before. Engagement rates for these videos reached up to 91%.
