Webex Campaign Overview

Webex Campaign enables cross-channel campaigns to drive customer acquisition, wallet-share, and loyalty. Automated fulfillment and integration with the marketing technology stack are provided.

Use Cases

Customers recommend Engagement Management, Campaign Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Webex Campaign.

Other use cases:

  • Content Management
See all use cases See less use cases

Business Priorities

Improve ROI is the most popular business priority that customers and associates have achieved using Webex Campaign.

Webex Campaign Use-Cases and Business Priorities: Customer Satisfaction Data

Webex Campaign works with different mediums / channels such as Promotions. Omnichannel. Mobile etc.

Webex Campaign's features include Personalization, and Dashboard. and Webex Campaign support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Webex Campaign analytics capabilities include Custom Reports, and Analytics.

Reviews

"...IMImobile headquartered in London offers IMIcampaign, a mobile marketing campaign management software technology...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions...." Peer review
"...IMIcampaign is an integrated campaign management system...." Marketing Orchestration
"...We have gone from sending Email externally to now an in house fully integrated solution sending SMS, MMS and Email all linked in to each others campaigns with Email sent and an SMS follow up and vice versa...." Peer review by Lee D., Senior Deployment Manager, Telecommunications

Webex Campaign, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Webex Campaign

Top Industries

  • Telecommunications

Popular in

  • Large Enterprise

Webex Campaign is popular in Telecommunications, and is widely used by Large Enterprise,

Webex Campaign Customer wins, Customer success stories, Case studies

How does Webex Campaign facilitate Engagement Management?

How efficiently Does Webex Campaign manage your Campaign Management?

 

WideField Security

Cisco widens agentic security with AI identity acquisition

Cisco plans to acquire WideField Security to enhance its AI agent security capabilities. WideField's technology will integrate with Cisco's Splunk suite, improving agentic security operation center (...SOC) capabilities by standardizing identity and session telemetry. This acquisition aims to strengthen Cisco's Data Fabric, providing deeper identity intelligence for safe AI operations.

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CDW - IT Services - Very Large

Expanded CDW Services Help Customers Operationalize Cisco's Cloud ...

Vernon Hills, USA

CDW is expanding its services to help customers adopt Cisco's Cloud Control and AI Defense platforms. These services include the Adoption Accelerator for Cisco Cloud Control, which aids in readiness ...assessment and roadmap building, and expanded AI Defense services for AI discovery and validation. This collaboration aims to enhance infrastructure management and AI security for enterprises.

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Galileo

Cisco touts AI tokenomics, but admits the market is 'still in phase one ...

At Cisco Live 2026, Cisco highlighted its focus on AI tokenomics, emphasizing the importance of managing AI usage and token spend. Cisco's acquisition of Galileo aids in assessing agent behavior and ...ensuring budget control. This approach aims to align token value with business outcomes, addressing the industry's current phase of AI adoption.

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Puntonet - Telecommunications - Medium

Quito, Ecuador

Cisco Services helped Puntonet modernize its network across Ecuador. The upgrade enabled country-wide expansion with high-speed fiber and improved security. Cisco's analytics and automation reduced n...etwork problem logs from 200,000 to 90,000. The new infrastructure supports faster response to customer needs and better service reliability. Puntonet now connects more rural students to online education and partners with the government for digital growth.

 

Expo City Dubai - Entertainment - Medium

Dubai, United Arab Emirates

Cisco helped Expo City Dubai host COP28 by reusing over 90% of its existing network. The robust network connected 70,000 delegates across 120 buildings for two weeks. Network reprovision cost was jus...t 1/5 of a typical greenfield setup. No IT incidents or emergencies occurred during the event. Expo City Dubai set a new standard for sustainable, eco-conscious event hosting.

 

BT - Telecommunications - Very Large

London, UK

BT used Cisco solutions to consolidate 300 worksites into 30 hubs. They automated network management and created flexible workspaces. The new system cut energy costs and allowed proactive management ...of access points. BT achieved over 70% less electricity use while delivering 10 times the performance. Hybrid working became easier with dynamic technology and services.

Webex Campaign Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.19/5

Read Reviews (8)
Analytics

3.97/5

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.19/5

Read Reviews (8)
Analytics

3.97/5

Read Reviews (3)

Webex Campaign Integrations

Webex Campaign integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Few API Integrations for Webex Campaign

Software Failure Risk Guidance

?

for Webex Campaign

Top Failure Risks for Webex Campaign

Cisco Systems, Inc. News

M&A

Cisco Acquires WideField Security for Identity Visibility

Cisco has acquired WideField Security to enhance identity visibility within its Splunk platform, addressing AI-driven security challenges. This acquisition is part of Cisco's broader strategy to integrate identity and session intelligence, following recent acquisitions of Galileo Technologies and Astrix Security.

M&A

Cisco To Acquire WideField Security To Advance Agentic AI Security

Cisco announced plans to acquire WideField Security to enhance its agentic AI security capabilities. WideField's technology will integrate into Splunk, improving Agentic SOC capabilities by normalizing and correlating identity, session, and activity telemetry. This acquisition aims to bolster AI-driven security workflows and strengthen Cisco's Data Fabric, supporting safe AI operations at scale.

M&A

Cisco Bets On WideField Security Acquisition To Tackle Agentic AI ...

Cisco plans to acquire WideField Security to enhance its agentic AI security capabilities by integrating WideField's technology into its Splunk SOC offering. This acquisition aims to improve identity telemetry and AI-driven security workflows, addressing security risks associated with AI agents and non-human identities.

M&A

Cisco acquires WideField Security (June 2026)

Cisco has agreed to acquire WideField Security to enhance its Splunk agentic SOC capabilities by integrating WideField's identity lifecycle security technology. This acquisition aims to improve threat investigations by providing better visibility into credentials and active sessions.

Cisco Systems, Inc. Profile

Company Name

Cisco Systems, Inc.

Year Founded

1984

HQ Location

Corporate Headquarters, 170 West Tasman Dr., San Jose, CA 95134, USA

Employees

10001+

Social

Financials

IPO