Consumer Goods Case Studies and Customer Success Stories with Valid8
Foxtale
- Consumer Goods
mFilterIt helped Foxtale, a skincare brand, lower their cost per click by 21%. Foxtale faced high CPCs because ad networks... bid on their branded keywords. mFilterIt identified these ad networks and optimized Foxtale's campaigns. This improved Foxtale's return on ad spend. The solution focused on affiliate fraud detection and brand protection.
A popular beauty & personal care brand
- Consumer Goods
- Large
mFilterIt helped a leading beauty and personal care brand in the MENA region detect fake app installs. 69% of their... app installs were found to be fraudulent. 86% of post-install events, like sign-ups and transactions, were also fake. mFilterIt validated digital engagement and identified bot-driven fraud. This improved the brand's digital advertising performance and protected its reputation.
Foxtale, a skincare brand, faced rising CPC costs due to ad networks bidding on their branded keywords. This increased their... CPC by 25-30% and hurt their return on ad spend. mFilterIt helped Foxtale identify the ad networks responsible and optimize their campaigns. As a result, Foxtale achieved a 21% drop in CPC. The solution improved campaign efficiency and protected their brand investment.
Retail Case Studies and Customer Success Stories with Valid8
Global Brand
- Retail
- Very Large
mScanIt helped a global brand improve its eCommerce presence. The brand used mScanIt to monitor and analyze product pages in... real time. Artificial intelligence gave insights into product titles, descriptions, and images. This led to better visibility and engagement across digital commerce platforms. The solution addressed many challenges in the brand's digital strategy.
mFilterIt helped a leading Thai department store chain prevent revenue misattribution in its app marketing. The store wanted to ensure... revenue came from real sources and was correctly attributed by its MMP. mFilterIt reduced install fraud from 33% to 21% in the following months. The client saved 24.9 million by finding and stopping misattribution.
A BFSI sector giant
- Financial Services
- Very Large
mFilterIt’s Brand Infringement Monitoring solution helped a BFSI sector giant fight fake customer care numbers. The tool scanned over 2400... cities across Google, maps, reviews, social media, and websites. It found more than 2500 fake numbers on Google’s Q&A section. Maharastra and Gujarat had 667 cases, while Punjab, Delhi, and Haryana had 349. West Bengal reported 290 brand impersonation incidents. The solution protected the brand from fraud and improved customer trust.
Major Indian asset management company
- Financial Services
mFilterIt helped a major Indian asset management company improve its digital marketing performance. The company faced big challenges in its... digital campaigns. mFilterIt reduced ad spend wastage by almost 60%. The client saw significant cost savings and better conversion rates. The solution focused on brand protection and digital ad optimization.
Banking Case Studies and Customer Success Stories with Valid8
Emirates NBD
- Banking
- Very Large
Dubai, UAE
Emirates NBD used mFilterIt's AI-powered brand protection to fight digital impersonation. The bank detected and stopped over 20,000 suspicious brand... misuse cases in just a few months. mFilterIt’s system monitored threats in English, Arabic, and regional dialects. Early warning tools helped Emirates NBD keep customers safe and meet compliance needs. The solution built digital trust and protected the bank’s reputation online.
mFilterIt helped a leading bank find over 50% discrepancies between its Mobile Measurement Partner (MMP) data and its own backend system. The bank faced... inflated transaction metrics due to sophisticated bot patterns and event spoofing. mFilterIt ad fraud detection revealed these issues and improved transparency. The bank gained more accurate marketing data and better control over ad spend.
Hospitality Case Studies and Customer Success Stories with Valid8
A leading online travel booking platform in India
- Hospitality
- Large
India
mFilterIt helped a top Indian travel booking platform spot a spike in website and app traffic. The platform saw more... visits but no increase in sales. mFilterIt analyzed the traffic and found bots were causing fake visits. The company used mFilterIt to remove bot traffic from their ad campaigns. This improved the quality of their digital marketing and protected their brand.
Food & Beverages Case Studies and Customer Success Stories with Valid8
Multinational beverage brand
- Food & Beverages
- Very Large
mScanIt helped a multinational beverage brand improve its ecommerce presence. The brand faced challenges optimizing product pages across many platforms.... mScanIt provided digital commerce intelligence for better page analysis. The solution led to a stronger online presence. The case shows how digital tools can drive ecommerce growth.
Entertainment Case Studies and Customer Success Stories with Valid8
Kuku FM
- Entertainment
- Medium
Mumbai, India
Kuku FM saw many app installs but few paid subscriptions. They worked with mFilterIt to check their ad traffic. mFilterIt... found fake installs and blocked bad traffic sources. This helped Kuku FM save money and get real users. Their campaigns brought in more genuine app users.
Real Estate Case Studies and Customer Success Stories with Valid8
A major real estate player
- Real Estate
mFilterIt helped a major real estate player fight impersonation and brand infringement online. The company faced fake websites, unauthorized social... media accounts, and false call center numbers using their brand. mFilterIt identified and reported these threats. The solution protected the brand's reputation and digital presence. This case highlights the need for brand protection in real estate digital marketing.
Pharmaceuticals Case Studies and Customer Success Stories with Valid8
1000Farmacie
- Pharmaceuticals
- Medium
Milan, Italy
1000Farmacie struggled with misattributed conversions and inflated ad traffic data. They faced wasted ad spend and lower ROI due to... unverified marketing data. mFilterIt’s ad traffic validation suite helped them gain transparency in their ad traffic. This led to smarter budget allocation and improved marketing efficiency. The solution reduced wasted spend and increased real business growth.
