Twilio Segment CDP Overview

Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.

Use Cases

Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Twilio Segment CDP.

Other use cases:

  • Loyalty Management
  • Segmentation And Targeting
  • Communication Management
  • Product Marketing
  • Training & Onboarding
  • Products & Pricelist Management
  • Campaign Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Twilio Segment CDP.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Brand Engagement
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve ROI
  • Reduce Bounce
See all business priorities See less business priorities

Twilio Segment CDP Use-Cases and Business Priorities: Customer Satisfaction Data

Twilio Segment CDP works with different mediums / channels such as Social Media. Facebook. E-Mail etc.

Twilio Segment CDP's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Twilio Segment CDP support capabilities include Email Support, Phone Support, AI Powered, etc. also Twilio Segment CDP analytics capabilities include Analytics, and Custom Reports.

Reviews

"Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed." - Grace Preyapongpisan

Peer review evidence (same sources as the product rating summary)

"...One of the benefits is that by connecting Segment to your Intercom account, the data you collect via Segment (e.g. how your users interact with your websites and apps) is usable in Intercom...." The Partnership Lever
"...In a typical project, we will send event data to tools like Google Analytics, Mixpanel, Intercom, Facebook Ads, etc and Segment saves us the hassle of having to code these implementations individually...." Peer review by Ruben U., Information Technology and Services
"...We currently use a platform that has built-in dashboards and analytics...." Peer review by Brad Crabtree, Marketing and Inspiration, Brilliant Perspectives

Twilio Segment CDP, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Twilio Segment CDP

Top Industries

  • Retail
  • Hospitality
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Twilio Segment CDP is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Twilio Segment CDP Customer wins, Customer success stories, Case studies

How can Twilio Segment CDP enhance your Engagement Management process?

How does Twilio Segment CDP address your Social Media Management Challenges?

Why is Twilio Segment CDP the best choice for Loyalty Management?

What benefits does Twilio Segment CDP offer for Segmentation And Targeting?

11 buyers and buying teams have used Cuspera to assess how well Twilio Segment CDP solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

CUSTOMERS TESTIMONIALS
Twilio Segment CDP testimonial

Grace Preyapongpisan

Vice President, Business Intelligence,

Meredith Corporation
Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed. Testimonial By Grace Preyapongpisan
Twilio Segment CDP testimonial

Josh Wexler

Chief Product Officer

Chopra Global
Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future. Testimonial By Josh Wexler
Twilio Segment CDP testimonial

Anthony Hoang

CTO

CleanChoice Energy
Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang
CUSTOMERS TESTIMONIALS
Twilio Segment CDP testimonial

Grace Preyapongpisan

Vice President, Business Intelligence,

Meredith Corporation
Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed. Testimonial By Grace Preyapongpisan
Twilio Segment CDP testimonial

Josh Wexler

Chief Product Officer

Chopra Global
Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future. Testimonial By Josh Wexler
Twilio Segment CDP testimonial

Anthony Hoang

CTO

CleanChoice Energy
Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang
 

Lendi Group - Financial Services - Large

Lendi lifts loan lodgement with AI agents & Twilio

Sydney, Australia

Lendi Group has implemented AI agents on Twilio's platform to enhance its home loan process, increasing customer conversion rates by 2.5 times. The AI agents, Guardian and Linda, streamline communica...tion across voice, SMS, and email, reducing delays in mortgage applications. Twilio's communication layer integrates with Lendi's systems, offering a unified customer view and improving engagement.

Read on →
 

Lendi Group - Financial Services - Large

Lendi lifts loan lodgement with AI agents & Twilio - CFOtech Australia

Sydney, Australia

Lendi Group has integrated Twilio's communications platform to enhance its home loan process with AI agents, Guardian and Linda. This integration has increased customer conversion rates by 2.5 times.... The AI agents streamline communication, reducing process time from weeks to under an hour, and improve customer engagement by maintaining a unified customer view across channels.

Read on →
 

Age UK - Nonprofit - Large

Twilio Flex: the technology powering human connection

London, UK

Age UK has adopted Twilio Flex to enhance its Telephone Friendship Service, consolidating multiple telephony systems into a single, scalable platform. This cloud-based solution ensures privacy, opera...tional reliability, and seamless communication, allowing volunteers to focus on supporting vulnerable individuals. Twilio Flex's adaptability and robust features help Age UK tackle loneliness among older people effectively.

Read on →
 

Reddit - Internet - Large

San Francisco, USA

Reddit used Twilio Verify and Lookup APIs to improve user authentication. They replaced password-based logins with SMS one-time passcodes. This made it easier for users to sign up and log in. In 2023..., Reddit saw a 14% increase in mobile signups. Twilio’s Lookup API helped reduce costs by sending codes only to valid numbers. Fraud Guard also helped block suspicious SMS activity.

Read more →
 

Lime - Transportation/Trucking/Railroad - Large

San Francisco, USA

Lime used Twilio Verify Fraud Guard to stop SMS pumping fraud during new user sign-ups. The company saved $100,000 annually by blocking fake accounts and reducing SMS costs. Lime rolled out Twilio Ve...rify globally in just four weeks. The solution improved account security and made onboarding smoother for riders. Twilio Verify also helped Lime meet regulatory requirements and manage phone numbers more efficiently.

Read more →
 

Duolingo - Education - Medium

Pittsburgh, USA

Duolingo used Twilio Verify to boost app engagement and secure contact syncing. The language learning app wanted to make it easier for users to find and connect with friends. Twilio Verify let Duolin...go validate user identities with phone numbers and sync contacts safely. This led to 100,000 more active users per day, an 18% increase in users following and becoming social, and a 1% rise in learning activity. The integration improved both security and the social experience for learners.

Read more →

The Leading Customer Data Platform.

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Twilio Segment CDP

What is Twilio Segment CDP?

Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.

Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.

What is Twilio Segment CDP used for?

Twilio Segment CDP is a E-Commerce Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Advertisement and Social Media Management .

What are the top features of Twilio Segment CDP?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Twilio Segment CDP.

Who uses Twilio Segment CDP?

Twilio Segment CDP is used by Retail, Hospitality and Information Technology And Services among other industries.

What are Twilio Segment CDP alternatives?

Prisync, ShopBase, Rithum Marketing Solutions and Metrilo are popular alternatives for Twilio Segment CDP.

Where is Twilio Segment CDP located?

Twilio Segment CDP is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.
lightning

Peers used Twilio Segment CDP for engagement management and advertisement

Twilio Segment CDP Competitors

Twilio Segment CDP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)

Twilio Segment CDP Integrations

Twilio Segment CDP integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.42/5 ★

Read Reviews (83)
Data Import

4.29/5 ★

Read Reviews (209)

ActiveCampaign

4.55 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Klaviyo

4.66 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Aweber

4.24 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Few API Integrations for Twilio Segment CDP

Trello

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

ClickFunnels

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Monday.com

4.61 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Atex Advertising

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Google Calendar

4.64 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Twilio Segment CDP

Overall Risk Meter

Low Medium High

Top Failure Risks for Twilio Segment CDP

Twilio Inc. News

Product

Twilio Targets AI-Powered Customer Conversations With New Orchestration Tools

Twilio has introduced new orchestration tools, including Conversation Memory, Conversation Orchestrator, and Conversation Intelligence, to enhance AI-powered customer conversations. These tools aim to coordinate AI agents, human agents, and multichannel interactions, supporting businesses in managing customer engagement across various communication channels. Twilio remains model-neutral, allowing customers to integrate multiple AI and speech models.

Read more →
Product

Integrate Deepgram Flux with Twilio's Conversation Relay

Twilio's Conversation Relay now integrates with Deepgram Flux, enhancing conversational AI capabilities. This integration reduces agent response latency and false interruptions, supporting ten languages and offering tunable confidence levels. The integration allows for more efficient voice AI applications by combining transcription and turn detection into a single model, optimizing speech recognition processes.

Read more →
Product

Twilio (TWLO) On AI Feature Launches And Earnings Buzz Looks Fully Valued

Twilio introduced new AI-driven tools, Conversation Memory and Conversation Intelligence, at its SIGNAL conference, enhancing its customer engagement platform. These tools aim to expand Twilio's market reach and drive higher-margin revenue growth. The focus on AI-powered communications and automation is expected to increase demand for Twilio's programmable infrastructure and platform products.

Read more →
Product

US Branded Calling is now generally available from Twilio

Twilio has launched its US Branded Calling service, now generally available, which enhances customer trust by displaying verified business names and logos during calls. This service integrates with Twilio's existing communication platform, offering businesses a centralized way to manage branded calls, improve call answer rates, and streamline operational workflows.

Read more →

Twilio Inc. Profile

Company Name

Twilio Inc.

Company Website

https://www.twilio.com/en-us

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO