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Restaurants Case Studies and Customer Success Stories with Thanx Software
Sonny's BBQ
- Restaurants
- Large
Winter Park, USA
Thanx helped Sonny's BBQ, a 100-location barbecue chain, launch its first loyalty program. The new mobile-first, points-based system reduced their... discount rate from 10% to 1%. Sonny's saw a 42% increase in habitual guests and a 4x rise in reward redemptions. Digital revenue grew by 15% as they shifted from mass marketing to targeted campaigns. Franchisees found the rollout simple and effective, with no new hardware needed.
Thanx Web ordering helped Salt & Straw boost digital revenue. An A/B test showed a 45% increase in revenue per... engaged session. The average check grew by 22%. CRM enrollment at checkout jumped 9x. Menu-first ordering let guests browse more, driving larger baskets. Full transaction attribution gave Salt & Straw better insight into customer behavior.
Thanx helped Pokeworks launch a new loyalty platform in just 90 days. Pokeworks saw a 4x increase in new loyalty... member sign-ups within seven months. The company achieved double-digit growth in loyalty sales and reduced its program discount rate to less than 1%. Thanx enabled frictionless guest enrollment, flexible rewards, and automated marketing campaigns. Pokeworks improved guest engagement and increased revenue with targeted offers and A/B testing.
Thanx helped Velvet Taco grow loyalty participation by 30%. The restaurant used Thanx to launch a branded app and web... ordering, making it easy for guests to join and use the loyalty program. Velvet Taco avoided discounts by offering exclusive perks and hidden menu items to top-tier members. A single campaign led to a 13% tier upgrade rate. The program drove an average of 5,000 weekly sign-ups and increased digital check averages by 6%.
Thanx helped Sonny's BBQ, a 100-location barbecue chain, launch a mobile-first loyalty program. The brand cut its effective discount rate... from 10% to 1%. Habitual guests grew by 42% and redemptions increased 4x. Sonny's saw a 15% lift in digital revenue. Franchisees praised the easy rollout and new marketing control.
Thanx helped Mo'Bettahs grow loyalty program membership 15x in one year, reaching 220,000 members. The restaurant brand saw a 30%... increase in digital sales after launching Thanx. The new loyalty platform improved guest experience and eliminated in-store connectivity issues. Mo'Bettahs reversed declining traffic trends and achieved seven months of positive same-store sales comps. Personalized offers and automated campaigns drove higher frequency and sales.
Thanx helped Honest Mary's, a fast-casual restaurant in Austin, grow same-store sales by 17. 8%. The team used Thanx for...advanced segmentation, automated lifecycle marketing, and a custom app. Honest Mary's doubled industry benchmarks for revenue capture and saw 425+ loyalty signups per location each month. The platform enabled 88% first purchase activation and made guest data actionable. Honest Mary's credits Thanx for turning loyalty into real revenue growth.
Thanx helped Hopdoddy Burger Bar grow its loyalty program 5x and achieve 300 sign-ups per location each month, even three years after launch. Automated A/B testing... and marketing campaigns increased frequency of 60-day engaged guests by over 30%. A single campaign saved $16.5k in discounts and generated $168k in revenue. A secret "Burger of the Month" campaign drove a 54% open rate, 5% purchase rate, and $22k in revenue in six days. Hopdoddy uses Thanx for data-driven marketing, tiered loyalty, and guest engagement.
Thanx helped Flower Child launch a new loyalty program. Flower Child saw 350% active membership growth in five months. 210,000... members enrolled in the first 90 days. Each location averaged over 1,600 sign-ups per month. The program used targeted marketing, digital ordering, and seamless data migration. Customers liked the easy transition and new app features.
Bottleneck Management Restaurant Group
- Restaurants
- Medium
Chicago, USA
Thanx helped Bottleneck Management Restaurant Group boost loyalty signups by 200% month-over-month for three months. The restaurant group used an... app-less QR code signup on menus, making it easy for guests to join and get instant rewards. This led to $335,000 more in rewards member revenue year-to-date and a 38% increase in first purchase tracking. The new members became repeat customers, driving long-term growth. Thanx also provided actionable data and campaign automation for ongoing engagement.
Thanx helped Big Chicken boost app revenue by 40% and web revenue by 23%. Digital sales rose from 11% to... 25% of total revenue in just six months. The new loyalty program increased activation by 24%, driving more repeat visits. Big Chicken used Thanx to launch targeted campaigns and gamified loyalty tiers. The platform enabled fast rollout and unified branding across digital channels.
Thanx helped Sonny's BBQ launch its first loyalty program after 55 years. The new program replaced mass discounts with targeted,... data-driven campaigns. Sonny's cut its effective discount rate from 10% to under 1%. Loyalty promotions achieved a 4x increase in efficiency. The number of habitual customers grew by 42% in 90 days. Digital revenue rose 15% in six months. Franchisees saw less fraud and easier operations.
Thanx helped Pokeworks grow loyalty program signups by 4x in just seven months. The new digital experience made it easy... for guests to join and earn rewards, both in-store and online. Pokeworks saw double-digit increases in loyalty sales, even during slow months. Online loyalty transactions surpassed in-store for the first time. The brand reduced its discount costs while keeping members active and engaged. Pokeworks used targeted campaigns and a flexible rewards marketplace to boost guest retention and sales.
Thanx helped Sonny's BBQ, a 100-location barbecue chain, launch its first loyalty program. The new mobile-first, points-based system reduced their... effective discount rate from 10% to 1%. Sonny's saw a 42% increase in habitual guests and a 4x rise in reward redemptions. Digital revenue grew by 15% as they shifted from mass marketing to targeted campaigns. Franchisees found the rollout simple and saw it as a profit lever.
Thanx helped Pokeworks launch a new loyalty platform in just 90 days. Pokeworks saw a 4x increase in new loyalty... sign-ups within seven months. The company achieved double-digit growth in loyalty sales and lowered its program discount rate to under 1%. Thanx enabled fast, frictionless enrollment and flexible rewards. Pokeworks used targeted campaigns and A/B testing to boost guest engagement and sales.
Thanx helped Hopdoddy grow its loyalty program membership 5x and double active members. The restaurant now sees 300 sign-ups per... location each month. Automated campaigns with A/B testing increased guest visit frequency by 30% and drove 57% more reward redemptions. In one year, a single campaign generated $168k more revenue and saved $16.5k in discounts. Thanx’s marketing automation and reporting tools made it easy for Hopdoddy’s small team to run over 185 targeted campaigns in 2023.
Thanx helped Big Chicken overhaul its loyalty program and digital experience. Before Thanx, digital sales were only 11% of revenue... and loyalty engagement was low. With Thanx, Big Chicken launched a new app, gamified loyalty tiers, and personalized marketing. App revenue grew by 40% and web revenue by 23%. Digital sales rose to 25% of total revenue in six months. Repeat visits increased by 24%.
Thanx helped Big Chicken boost app revenue by 40% and double digital sales in just six months. The restaurant chain... used Thanx to launch targeted campaigns and revamp its loyalty program. Digital sales grew from 11% to 25% of total revenue. Activation rates increased by 24%, driving more repeat visits. Big Chicken unified its digital branding and improved guest engagement with personalized rewards and automated offers.
Thanx helped Flower Child launch a new loyalty program. Flower Child saw 350% active membership growth in five months. Over... 210,000 members enrolled in the first 90 days. The program used targeted marketing and streamlined sign-up to boost adoption. Customers liked the easy transition and new app features. Flower Child plans to keep improving the program with more rewards and personalization.
Thanx helped PINCHO Burgers and Kebabs boost same-store sales by 14%. The restaurant improved order accuracy from 80% to 92%... using Thanx’s data services. PINCHO saw a 50% increase in loyalty member activation and a 36% rise in engaged customers. The team used Thanx to upgrade their digital experience and switch to a new POS system. These changes turned a -7% sales decline into +7% growth in just one month.
Thanx helped Hopdoddy Burger Bar grow its loyalty program membership 5x and achieve 300 sign-ups per location each month, even three years after launch. Automated campaigns and... A/B testing drove a 30% increase in frequency among engaged guests. A targeted campaign saved $16.5k in discounts and generated $168k in revenue. The "Secret Burger of the Month" campaign saw a 54% open rate and $22k in revenue in six days. Hopdoddy uses Thanx to deliver personalized rewards and data-driven marketing.
Thanx helped Velvet Taco grow loyalty participation by 30%. The restaurant used Thanx to launch a branded app and web... ordering, making it easy for guests to join and use the loyalty program. Velvet Taco avoided discounts by offering exclusive perks like a hidden menu and special merchandise. A single hidden menu campaign led to a 13% tier upgrade. The program drove over 5,000 weekly sign-ups and increased digital check averages by 6%.
Thanx helped Mo'Bettahs grow digital sales by 30% and increase loyalty program membership 15x in one year. The restaurant brand... replaced its old loyalty system with Thanx, integrating with Olo for seamless guest experiences. The new program eliminated in-store tech issues and made it easy for guests to earn rewards. Mo'Bettahs saw seven months of positive same-store sales comps and reversed declining traffic trends. Personalized offers and automated campaigns drove higher engagement and sales.
Thanx helped Urbane Cafe achieve a 96% cart conversion rate and a 93% average 180-day retention rate. The restaurant chain... switched from LevelUp to Thanx for its CRM-integrated online ordering and loyalty platform. Thanx enabled automatic loyalty enrollment, one-click reordering, and password-less authentication, making digital orders easier. Urbane Cafe reduced its effective discount rate to 1.4% and increased digital check averages by $2. The marketing team used A/B testing to optimize promotions and cut unnecessary discounts.
Brixx partnered with Thanx to improve digital experiences and grow their franchise. They moved away from coupon-based loyalty to personalized... offers. Brixx's check average increased by $10 after launching with Thanx. They saw a 36% growth in check average. Thanx helped Brixx with data capture and marketing automation.
Dewey's Pizza increased revenue by 20% using Thanx. They sent targeted offers to loyal customers. The offers were available for... one day. This strategy led to a 6% redemption rate. Dewey's Pizza used Thanx to engage their customer base.
Tocaya Organica uses Thanx to improve digital ordering. They offer rewards to encourage direct orders. Tocaya captures all guest orders... to understand behavior. They personalize engagement using data. The solution was affordable and quick to implement.
The Rock Wood Fired Pizza uses Thanx to engage customers and increase visits. They have 19 locations across the country.... Thanx helps them understand customer habits and run targeted campaigns. This leads to more repeat business and increased revenue.
Sweetfin is a fine-casual poke restaurant in Southern California. They used Thanx to grow their CRM by 250% and increase... check averages by 8.5%. Thanx helped Sweetfin with a quick launch and integrated their loyalty program with digital ordering. Sweetfin's marketing team could focus on data-driven marketing with less effort.
Starbird Chicken improved digital check averages and loyalty adoption by using Thanx. They saw a 23x increase in loyalty participation... and a 5% increase in average check. The conversion rate reached 62%. Thanx's platform helped track purchases and reduce over-discounting risks.
DIG partnered with Thanx to create a modern loyalty program. They used Thanx's APIs to build it on their custom... app. DIG's CRM members spent over $9.2 million since launch. They saw a 24% growth in digital check average. The program worked with their existing systems without changes.
Dewey's Pizza used Thanx to increase revenue by 20%. They sent targeted offers to loyal customers. The offers were available... for one day. This strategy led to a 6% redemption rate. Dewey's Pizza has locations throughout the Midwest.
Food & Beverages Case Studies and Customer Success Stories with Thanx Software
Urbane Cafe
- Food & Beverages
- Medium
Thanx helped Urbane Cafe reach a 96% cart conversion rate and a 93% average 180-day retention rate. The fast-casual restaurant... chain used Thanx’s CRM-integrated online ordering and loyalty platform. Urbane Cafe reduced its effective discount rate to 1.4% and increased digital check averages by $2. The team used A/B testing and flexible rewards to drive high-margin growth and cut cart abandonment in half. Thanx enabled easy guest enrollment, frictionless reordering, and powerful reporting for better customer engagement.
Thanx helped Pokeworks launch a new loyalty platform in just 90 days. Pokeworks saw 4x growth in new member sign-ups... and double-digit increases in loyalty sales within seven months. The program discount rate dropped to less than 1%. Pokeworks used segment-specific offers and flexible rewards to boost engagement. The platform enabled fast, frictionless enrollment and improved guest data capture.
Oakberry used Thanx to launch its first U. S. loyalty program and saw fast results. In just 60 days, Oakberry...achieved 20% month-over-month growth in first-party digital sales. The company improved 30-day new guest retention by 50%. Loyalty members spent 25% more per order in-store. Thanx enabled quick app updates, frequent promotions, and a premium loyalty experience.
Entertainment Case Studies and Customer Success Stories with Thanx Software
EVO Entertainment Group
- Entertainment
- Medium
Austin, USA
EVO Entertainment Group used Thanx to capture guest feedback and respond in real-time. General managers review customer feedback and Net... Promoter Score data daily. They respond personally to guests using Thanx. The CEO monitors feedback to ensure timely responses. This approach helps address customer issues quickly and builds loyalty. EVO now knows who their guests are and can drive repeat visits.
EVO Entertainment Group uses Thanx feedback tools to manage reputation and keep customers returning. They have a 64% return rate... for customers in their database. Feedback from Thanx helps them address customer issues in real-time. Personalized responses increase return rates by 14%, and incentives boost it by 23%.
Hospitality Case Studies and Customer Success Stories with Thanx Software
PINCHO Burgers and Kebabs
- Hospitality
- Medium
Thanx helped PINCHO Burgers and Kebabs boost same-store sales by 14%. The restaurant improved order accuracy from 80% to nearly... 92%. Loyalty member activation rates rose from 20% to 30%. Engaged customers grew by 36%, and revenue from these customers increased by 41%. PINCHO switched to a new POS system with Thanx, reversing a -7% to +7% swing in same-store sales.
