Real-World Case Studies and Customer Success Stories with Thanx Software

Thanx helped Sonny's BBQ launch a modern loyalty program across nearly 100 locations. The brand moved from mass discounts and... coupon abuse to targeted, data-driven campaigns. With Thanx, Sonny's cut its effective discount rate from 10% to under 1% and eliminated coupon fraud. Habitual customer growth rose by 42% in 90 days, and digital revenue increased by 15% in 6 months. Franchisees saw higher margins and easier operations with the new system.
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Thanx helped Pokeworks upgrade its loyalty program. Pokeworks wanted easier sign-ups, better online ordering, and more reasons for guests to... return. After switching to Thanx, Pokeworks saw a 4x increase in new loyalty signups in seven months. Loyalty sales grew by double digits, even during slow months. More guests now buy online, and Pokeworks lowered its discount costs while keeping members active.
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Thanx helped Sonny's BBQ launch a mobile-first, points-based loyalty program. The new system cut their effective discount rate from about... 10% to 1%. Habitual guests grew by 42% and redemptions increased four times. Sonny's BBQ saw a 15% rise in digital revenue. Franchisees liked the easy rollout and now use the program to boost profits.
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Thanx helped Pokeworks move from Punchh to a new loyalty platform in just 90 days. Pokeworks saw a 4x increase... in new loyalty members in seven months. The company achieved double-digit growth in loyalty sales while lowering the program discount rate to under 1%. Thanx made it easy for guests to sign up and redeem rewards, boosting online orders and customer engagement. Pokeworks had a smooth migration with almost no issues or disruption.
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Thanx helped Hopdoddy grow its loyalty program. Hopdoddy saw a 5x increase in membership after switching from Paytronix. They now... get about 300 new sign-ups per location each month. Thanx's marketing automation and A/B testing tools are easy to use. Hopdoddy doubled its active membership and improved campaign results. The team runs over 185 targeted campaigns a year, boosting customer engagement and loyalty.
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Thanx helped Big Chicken overhaul its loyalty program and digital experience. Before Thanx, digital sales were only 11% of revenue... and loyalty engagement was low. With Thanx, Big Chicken launched a new app, gamified loyalty tiers, and personalized marketing. App revenue grew by 40% and web revenue by 23%. Digital sales rose to 25% of total revenue in six months. Repeat visits increased by 24%.
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Big Chicken wanted to grow fast and needed a better digital experience for its customers. Their old app and loyalty... program did not help much, and digital sales were low. In September 2024, they started using Thanx to improve their app and loyalty program. Thanx helped them launch new campaigns and rewards quickly. In six months, app revenue grew by 40%, web sales went up 23%, and digital sales doubled to 25% of total revenue. More customers started using the app and coming back for repeat visits.
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Velvet Taco is a fast-casual restaurant in Dallas. They use Thanx to offer loyalty perks without discounts. Their program increased... participation by 30%. 13% of members moved up a tier. They get 5,000 sign-ups each week.
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Urbane Cafe improved their loyalty program with Thanx. They saw a 96% cart conversion rate. Their 180-day retention rate is... 93%. The effective discount rate is 1.4%. They use A/B testing to save on discounts.
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Tocaya Organica uses Thanx to improve digital ordering. They offer rewards to encourage direct orders. Tocaya captures all guest orders... to understand behavior. They personalize engagement using data. The solution was affordable and quick to implement.
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The Rock Wood Fired Pizza uses Thanx to engage customers and increase visits. They have 19 locations across the country.... Thanx helps them understand customer habits and run targeted campaigns. This leads to more repeat business and increased revenue.
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Sweetfin is a fine-casual poke restaurant in Southern California. They used Thanx to grow their CRM by 250% and increase... check averages by 8.5%. Thanx helped Sweetfin with a quick launch and integrated their loyalty program with digital ordering. Sweetfin's marketing team could focus on data-driven marketing with less effort.
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Starbird Chicken improved digital check averages and loyalty adoption by using Thanx. They saw a 23x increase in loyalty participation... and a 5% increase in average check. The conversion rate reached 62%. Thanx's platform helped track purchases and reduce over-discounting risks.
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Mo'Bettahs used Thanx to improve their loyalty program. They saw a 15x increase in membership in one year. Digital sales... went up by 30%. They had 7 months of positive same-store sales. The program helped them grow their customer database and boost traffic.
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Hopdoddy partnered with Thanx to boost their loyalty program. They saw a 5x increase in membership. They get 300 sign-ups... per location each month. A campaign with free fries increased revenue by 33%. A secret burger campaign earned $22k in six days.
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Flower Child worked with Thanx to improve their loyalty program. They saw a 350% growth in active membership in 5... months. 210,000 people enrolled in the first 90 days. Each location had over 1,600 sign-ups per month. The new program is user-friendly and offers personalized rewards.
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DIG partnered with Thanx to create a modern loyalty program. They used Thanx's APIs to build it on their custom... app. DIG's CRM members spent over $9.2 million since launch. They saw a 24% growth in digital check average. The program worked with their existing systems without changes.
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Dewey's Pizza used Thanx to increase revenue by 20%. They sent targeted offers to loyal customers. The offers were available... for one day. This strategy led to a 6% redemption rate. Dewey's Pizza has locations throughout the Midwest.
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Brixx partnered with Thanx to improve digital experiences and grow their franchise. They moved away from coupon-based loyalty to personalized... offers. Brixx's check average increased by $10 after launching with Thanx. They saw a 36% growth in check average. Thanx helped Brixx with data capture and marketing automation.
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Dewey's Pizza increased revenue by 20% using Thanx. They sent targeted offers to loyal customers. The offers were available for... one day. This strategy led to a 6% redemption rate. Dewey's Pizza used Thanx to engage their customer base.
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EVO Entertainment uses Thanx to get customer feedback. They respond in real-time to increase engagement. General managers review feedback daily.... The CEO monitors responses. This helps build customer loyalty.
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EVO Entertainment Group uses Thanx feedback tools to manage reputation and keep customers returning. They have a 64% return rate... for customers in their database. Feedback from Thanx helps them address customer issues in real-time. Personalized responses increase return rates by 14%, and incentives boost it by 23%.
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PINCHO Burgers and Kebabs improved their same-store sales by 14% with Thanx. They increased order accuracy from 80% to 92%.... This led to a 50% increase in loyalty member activation rates. Engaged customers grew by 36%, and revenue from these customers increased by 41%.
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