Entertainment Case Studies and Customer Success Stories with Tappx
MobilityWare
- Entertainment
- Large
Tappx helped MobilityWare boost fill rates for their solitaire game apps. MobilityWare wanted to improve their fill rate KPI and... offer better CPMs using oRTB integration. Tappx connected premium brand demand to MobilityWare’s interstitial and video ad formats. The partnership delivered up to $8,000 in daily revenue. Tappx became one of MobilityWare’s top 10 demand partners.
Tappx helped Shahid, the top VOD app in MENA, boost new subscribers by 285%. Shahid wanted to grow its user... base and stand out in a crowded entertainment market. Tappx used programmatic ad buying and optimized placements to drive results. The campaign tripled Shahid's IPM and increased downloads by 98%. Paid subscriptions in key regions rose from 1,000 to over 3,000.
Tappx helped GimmeMore, a global entertainment platform, double its ad revenue in just three months. The solution included ad inventory... optimization, premium demand source expansion, and data-driven adjustments. GimmeMore saw 200%+ growth from June to July and 267%+ from July to August. October 2024 marked their highest revenue, with strong Q4 projections. The partnership delivered consistent double-digit monthly growth and seamless integration.
Tappx helped MobilityWare, a top solitaire game developer, increase daily revenue to $8,000. MobilityWare wanted to improve fill rates for... their mobile apps using brand demand and oRTB integration. Tappx connected premium brand demand to MobilityWare’s interstitial and video ad formats. Dedicated account management enabled ongoing optimization. Tappx quickly became a top demand partner, delivering strong revenue without disrupting gameplay.
LaLiga used Tappx to boost revenue from its fantasy football app. The app team saw their in-app ad inventory was... not making enough money. Tappx provided a dedicated team and custom recommendations. LaLiga integrated the Tappx SDK with no technical issues. After the trial, LaLiga increased total revenue by over 10%. The partnership also improved operational efficiency.
Independent games developer
- Entertainment
- Small
Tappx helped an independent games developer triple his app downloads. The developer wanted to grow his audience without spending a... lot of money. He joined the Tappx cross-promotion community to exchange ads with other developers. The integration was fast and easy, with ready-to-use ad templates. His campaigns generated over 150 million impressions and 1.5 million clicks, all at no cost.
Tappx helped Social Games Online boost user acquisition for their social casino games. The company wanted to grow its player... base and improve active registered user rates. Tappx opened new ad channels and optimized placements to meet strict benchmarks. Monthly reviews and daily management ensured targets were hit. As a result, Social Games Online achieved an 80%+ ratio of active registered users and improved user quality.
Tappx helped Lottomart, a mobile-first lottery betting platform, grow new users by 44% from 2022 to 2024. Registrations increased by... 50% and conversion rates rose by 82% after Lottomart partnered with Tappx. Tappx used data-driven strategies, precise targeting, and optimized ad placements. The team focused on iOS first, then expanded to Android. Lottomart saw higher retention and more first-time deposit conversions.
Tappx helped Future Today Inc. grow ad revenue by 150% and increase eCPM by over 30%. Future Today, a video... on-demand platform, faced challenges in optimizing ad monetization across multiple CTV platforms. Tappx implemented real-time analytics and cross-platform monetization strategies. This led to higher ad deliveries, improved engagement, and scalable growth for Future Today. The partnership enabled seamless viewer experiences and operational scalability.
Biwenger used Tappx to boost ad revenue in its fantasy football app. The main goal was to increase in-app ad... revenue and fill rates. Tappx helped Biwenger monetize display and rewarded video ads, especially through the Tappx SDK. This led to a 714% increase in revenue from July to August 2024. The partnership also improved user engagement and provided access to premium ad demand sources.
Tappx helped GimmeMore double its ad revenue in just three months. The platform saw over 200% month-over-month growth from June... to July, and 267% from July to August. Tappx used data-driven ad inventory optimization and expanded demand sources. GimmeMore reached record revenue in October 2024. The partnership focused on maximizing ad revenue while keeping user experience strong.
Tappx helped Shahid, the biggest VOD app in MENA, grow its user base. Shahid wanted to increase subscriptions and stand... out in a crowded market. Tappx used programmatic advertising and optimized ad placements to reach more users. Shahid saw a 285% increase in new subscribers, 3x higher IPM, and a 98% increase in downloads. This partnership boosted Shahid’s app presence and ranking.
Internet Case Studies and Customer Success Stories with Tappx
SmartNews
- Internet
- Large
Tokyo, Japan
SmartNews used Tappx to improve its ad revenue. After adding the right app-ads.txt lines, SmartNews saw fast results. Daily revenue... grew 7x. Fill rate increased 3x. Average CPM rose by 1.5x. Tappx helped SmartNews get more premium advertisers and better campaign access.
Tappx helped Adevinta boost its in-app ad fill rate in Spain. Adevinta used Prebid technology and integrated Tappx as a... direct bidder. They also added app-ads.txt lines for premium demand. This led to a stable average fill rate of 15%, with some apps reaching 50%. Tappx became a top 3 demand partner for Adevinta.
Tappx helped ASKfm increase ad revenue in Italy by 15% and in France, Germany, and Mexico by 8%. ASKfm, a global... Q&A social network, wanted better advertising solutions in these countries. Tappx launched bottom fixed banners in multiple regions. ASKfm was happy with the results and expanded their partnership with Tappx. The collaboration focused on ad optimization and close teamwork.
Tappx helped OneFootball, a top football news app, grow ad revenue by 280% from May to August 2024. OneFootball wanted to... boost mobile ad revenue and stay competitive. Tappx worked with them to optimize floor prices, add app-ads.txt, and improve iOS monetization. Frequent meetings and new strategies led to strong results. OneFootball saw big gains in revenue and plans to expand monetization to web inventory.
Timehop wanted to improve key metrics like CPM, fill rate, and yield. Tappx connected its premium brand demand to Timehop’s... interstitial and video ad formats using oRTB. Tappx also customized technical development for better data compatibility. As a result, Timehop saw CPMs up to $31 and smooth collaboration. Tappx’s account manager provided attentive optimization and support.
Adevinta wanted to boost fill rates for its Spanish in-app ads. They partnered with Tappx and integrated it as a... direct bidder using prebid technology. Tappx also advised on app-ads.txt setup and ongoing optimizations. Within weeks, Adevinta saw a stable average fill rate of 15%, with some apps reaching 50%. Tappx became one of Adevinta’s top three demand partners.
ASKfm used Tappx to boost ad revenue in key countries. They wanted better monetization in Italy, France, Germany, and Mexico.... Tappx launched bottom fixed banners for ASKfm in these markets. ASKfm saw a 15%+ revenue increase in Italy and 8%+ in France, Germany, and Mexico. ASKfm expanded their partnership with Tappx after these results.
Handcent used Tappx to boost its ad fill rates. The messaging app wanted to fill unsold traffic and keep high... ad volumes. Tappx connected Handcent with premium brand demand using display formats. A detailed optimization process led to a 3x increase in fill rate. Regular communication between the teams keeps improving results.
Tappx helped SmartNews increase its monetization revenue. SmartNews wanted to boost fill rates and revenue. Tappx provided premium demand sources... and expert support. After integration, SmartNews saw a 7x increase in daily revenues. Fill rates tripled and average CPM doubled. The partnership continues to improve ad inventory for advertisers.
Tappx helped PlayaMedia SL grow user acquisition and retention for Fet App. They used data-driven strategies and targeted ad placements... to boost registrations and active memberships. Over 12,000 new users joined, with more than 11,000 registering. Retention rates exceeded 16%, and active memberships increased by 8%. Tappx optimized campaigns by focusing on key markets and ad formats.
Media Production Case Studies and Customer Success Stories with Tappx
Azure Tech Pty Ltd
- Media Production
- Medium
Sydney, Australia
Azure Tech used Tappx SSP to scale their CTV ad requests by over 50%. They improved fill rates by more... than 600% and grew average eCPM by 40%. Tappx’s global demand and real-time optimization tools helped Azure Tech attract premium advertisers. The partnership led to a 40% increase in overall revenue. Azure Tech now sets a new standard in CTV monetization.
Tappx helped Medialab boost ad revenue by 109% in just one quarter. Medialab needed a flexible monetization partner for both... web and app inventory. Tappx delivered a custom strategy with lightweight ad placements and real-time analytics. The solution improved eCPMs in tier-1 markets and kept site speed fast. Medialab now uses this scalable model across more properties.
Tappx helped OneFootball increase revenue by 280% from May to August 2024. OneFootball wanted to boost ad revenue and stay... competitive in mobile advertising. Tappx worked with them to optimize monetization strategies and improve transparency for advertisers. They adjusted floor prices and integrated new monetization methods. The partnership led to higher earnings, especially on iOS, and plans to monetize more web inventory.
Azure Tech used Tappx SSP to boost their CTV ad revenue. They faced rapid growth in ad requests and needed... to scale programmatic revenue. Tappx SSP provided CTV-specific tools, global advertiser access, and real-time optimization. Azure Tech saw a 50%+ increase in ad requests and a 600%+ improvement in fill rate. Their average eCPM grew by 40%+ and overall revenue jumped by 600%.
Handcent used Tappx to boost their ad fill rates. They wanted a partner to fill unsold traffic and keep high... volumes. Tappx connected premium brand demand to Handcent’s display formats. With close collaboration and detailed optimization, Handcent tripled their fill rate. Tappx became one of Handcent’s top partners for ad monetization.
AppGeneration
- Information Technology And Services
- Small
Porto, Portugal
Tappx helped AppGeneration boost user engagement for its Word Connect app. The company saw a 20% increase in the ratio... of games played and a 25% improvement in ROAS and LTV within seven days. Installs grew by 15% from late 2022 to Q2 2023. Tappx connected AppGeneration to top app networks using transparent arbitrage modeling. The campaign targeted key markets like Germany and Canada.
Delicious Global (Textra SMS)
- Information Technology And Services
- Small
Australia
Textra SMS, created by Delicious Global, needed a way to earn more ad revenue without hurting user experience. The app integrated... the Tappx SDK to manage millions of banner ads daily. Tappx delivered a lightweight, fast SDK and strong account support. Textra SMS saw a 3x increase in fill rate between Q3 and Q4 2024. Reliable payments and high CPMs helped the app stay profitable and focus on growth.
Cooltra
- Transportation/Trucking/Railroad
- Medium
Tappx helped Cooltra boost its user acquisition and registration conversion rate. Cooltra saw a 35% improvement in conversion rate and... a 39% increase in revenue compared to the previous year. The campaign delivered 15,000 installations and 4,000 new users. Tappx used programmatic, native, and social media buying strategies. Cooltra expanded its reach in Spain, France, and Italy, driving a 300,000 euro revenue increase.
Cooltra
- Transportation/Trucking/Railroad
- Medium
Barcelona, Spain
Tappx helped Cooltra boost its user acquisition with a new media buying strategy. Cooltra wanted to grow its user base... and improve registration conversion rates. Tappx optimized campaign structure and used segmented targeting across cities. They used programmatic, native, and social channels to reach more users. Cooltra saw a 35% increase in registration conversion rate and a 39% rise in revenue year-over-year. The campaign drove 15,000 installations and 4,000+ new users.
Automotive Case Studies and Customer Success Stories with Tappx
Autodoc SE
- Automotive
- Very Large
Berlin, Germany
Tappx helped Autodoc SE boost new user acquisition for its online car parts platform. By shifting to a CPA model... and optimizing campaigns across programmatic, native, and social channels, Autodoc saw a 114% increase in conversion rate and a 100% rise in purchase ratio. The number of purchases grew by 61%, and ARPU jumped 79% in key markets like France and Germany. Tappx's targeted approach drove tens of thousands of new users and higher revenue per user.
Tappx helped Autodoc SE boost new user acquisition for its online car parts platform. By shifting to a CPA model... and optimizing campaigns across programmatic, native, and social channels, Autodoc saw a 114% increase in conversion rate and a 61% rise in purchases. The partnership also doubled the purchase ratio and raised ARPU by 79%. Tappx tailored creative assets and segmented audiences for better targeting in key European markets.
Publishing Case Studies and Customer Success Stories with Tappx
Times of Israel
- Publishing
- Medium
Jerusalem, Israel
Tappx helped Times of Israel grow programmatic ad revenue by 399% in just one month. The news platform used Tappx's... SSP and Amazon TAM integration to access premium demand and real-time bidding. Times of Israel kept brand safety and user experience high while boosting both display and video ad performance. The partnership delivered fast, measurable results and consistent yield improvements. Real-time insights and competitive pricing supported ongoing revenue growth.
HUMAN helped Tappx cut SIVT by 60% and GIVT by 30%. Tappx needed to scale fast while keeping trust high.... Fraud threats grew as Tappx expanded. HUMAN gave Tappx advanced fraud protection and deep transparency. Tappx built stronger partner trust and kept growing globally with quality ad inventory.
Other Industry Case Studies and Success Stories with Tappx
Lottomart
- Gambling & Gaming
- Small
Gibraltar, Gibraltar
Tappx helped Lottomart, a mobile-first lottery betting platform, grow its user base and improve retention. Lottomart wanted to attract high-value... users and boost long-term engagement. Tappx used data-driven ad strategies and precise targeting to optimize user acquisition. In 2024, new users from in-app display traffic rose by 44% and registrations increased by 50% compared to 2022. Conversion rates jumped 82% and registration rates grew by 7%.
