Real-World Case Studies and Customer Success Stories with StatSocial

StatSocial helped Nestlé measure the real sales impact of their influencer and social marketing campaigns. Using StatSocial’s attribution platform, Nestlé... tracked audiences exposed to DiGiorno and Hot Pockets content across Instagram, X, TikTok, and YouTube. They matched these audiences to purchase data and found a 9.3% and 25.3% sales lift for their own social channels. Influencer partners showed less impact, with a top performer at 0.8% lift. Nestlé learned to target household purchasers and now uses StatSocial to optimize future campaigns and prove ROI.
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StatSocial helped Crumbl grow new weekly customers by over 60%. Crumbl used StatSocial audience data to compare social followers with... core customers, validate influencer partnerships, and target campaigns. They integrated StatSocial data into their CDP to exclude current customers from acquisition campaigns. This led to an increase from 80,000 to 130,000 new customers per week. Crumbl also achieved a 6x return on ad spend in Meta campaigns using StatSocial audiences.
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Nestlé used the StatSocial platform to measure the sales impact of their influencer and social marketing campaigns for DiGiorno and Hot Pockets. They matched audiences... exposed to social content with purchase data over 150 days. The exposed audience spent up to 25.3% more than the non-exposed group. Influencer audiences showed less sales lift than Nestlé’s own social channels. Nestlé learned to target household purchasers and now attributes real sales value to their social and influencer programs.
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StatSocial helped Crumbl use audience data to understand the difference between their social followers and core customers. Crumbl used these... insights to validate celebrity partnerships and target marketing campaigns more effectively. By integrating StatSocial data into their CDP, Crumbl excluded current customers from new acquisition campaigns. This led to a 60% increase in weekly new customers, from 80,000 to 130,000. Crumbl also achieved a 6x return on ad spend in Meta campaigns using StatSocial audiences.
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StatSocial helped a genetic testing company shift from physician-only sales to direct-to-consumer. CEG Agency used StatSocial’s audience targeting and influencer... marketing to find people interested in cancer prevention and health. Meta’s ad targeting changes made this hard, but StatSocial built precise audiences for Facebook and other platforms. In just 3-4 weeks, social ads drove 150,000 link clicks and more than doubled sales. StatSocial’s platform set a new standard for healthcare marketing.
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StatSocial helped a genetic testing company shift from physician-only sales to direct-to-consumer. CEG Agency used StatSocial’s audience targeting and influencer... marketing to find people interested in cancer prevention and health. They built custom audiences and ran campaigns on Facebook and other platforms. In just 3-4 weeks, social ads drove 150,000 link clicks and more than doubled sales. StatSocial’s platform enabled precise targeting and campaign scaling for healthcare marketing.
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StatSocial’s audience intelligence platform helped Coach measure the impact of its partnership with The Summer I Turned Pretty. Coach wanted to... reach Gen Z and Gen Alpha, moving beyond its millennial base. StatSocial tracked social engagement and found 25,000+ new people engaging with the show and related content. Fans with an affinity for the show became 7 times more likely to follow and engage with Coach. The data showed Coach grew its audience among younger, style-driven women.
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StatSocial’s audience intelligence platform helped Coach measure the impact of its partnership with The Summer I Turned Pretty. Coach wanted to... reach Gen Z and Gen Alpha, moving beyond its millennial base. StatSocial tracked a 7× increase in engagement with Coach among fans of the show and 25,000+ new people engaging with related content. The platform provided data-driven proof that the campaign boosted Coach’s relevance with a younger, style-focused audience.
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