Snowplow Insights | A Data Collection Platform Designed to Evolve ...
Hospitality Case Studies and Success Stories with Snowplow
CASE STUDY Secret Escapes
Snowplow on AWS helped Secret Escapes improve its data infrastructure. The company set up a fully managed pipeline. This led to a 15% boost in user attribution and a 5% increase in product page views.... Maintenance overhead was eliminated. Secret Escapes also integrated cross-domain tracking and native app events into its Snowflake warehouse. This helped optimize marketing spend and deliver more personalized experiences for members.
Snowplow BDP helped Secret Escapes improve its customer data strategy. The company faced problems with fragmented data and limited insights from MongoDB and Google Analytics. Snowplow enabled better ...app and server-side tracking. Secret Escapes saw a 5% increase in accuracy of product page views and a 15% improvement in user attribution. They also saved costs by moving off Google Analytics.
Retail Case Studies and Success Stories with Snowplow
CASE STUDY Trinny London
Snowplow BDP helped Trinny London replace Google Analytics for better marketing attribution and GDPR compliance. The beauty brand needed more accurate data and control over customer insights. Snowplo...w enabled multi-touch attribution and integrated with dbt, BigQuery, and Looker. Trinny London avoided marketing budget waste and improved campaign measurement. The company now meets GDPR requirements and can adapt to future data protection laws.
Snowplow BDP helped Auto Trader capture high-quality, first-party behavioral data. The company needed better tracking of its key metric, Full Page Ad-view, and wanted richer event data than Google An...alytics provided. With Snowplow, Auto Trader built a composable CDP that increased trust in data and enabled more teams to use insights. The new system fueled rapid growth and created a culture of trust and self-service across the business.
Snowplow BDP helped Burberry boost revenue and improve customer experience. Burberry used Snowplow and Databricks to cut data latency by 99%. They built real-time AI-Ready Customer 360 profiles. Stor...e advisors now access up-to-date online behavior for better service. Burberry saw a year-on-year revenue increase and a 52x rise in cookie duration.
Health, Wellness and Fitness Case Studies and Success Stories with Snowplow
CASE STUDY PEBMED
Snowplow BDP helps PEBMED collect real-time behavioral data for doctors and healthcare professionals. PEBMED needed better data analytics to understand user journeys and improve subscriptions. They r...eplaced multiple analytics tools with Snowplow for a single source of truth. Now, each team has its own data mart, and they use over 100 dashboards to share insights. PEBMED identified their top 50 content pieces and top 5 content sections to boost subscriber retention.
Strava used Snowplow BDP and Snowflake to improve its product analytics. Before, Strava had trouble tracking user actions because their tools were hard to use and expensive. With Snowplow, they made ...event tracking easier and increased feature instrumentation coverage. This helped Strava lower analytics costs and get better data. As a result, Strava saw more Route page views, downloads, records, saves, and shares per user.
Real Estate Case Studies and Success Stories with Snowplow
CASE STUDY Engel & Völkers
Snowplow BDP helped Engel & Völkers fix their fragmented tracking. The company moved from a DIY analytics pipeline to a modern customer data infrastructure. This let them collect better behavioral da...ta and personalize content. They saw a 5% increase in conversion rate, a 30% drop in drop-off rate, and a 4% rise in engagement time. Engel & Völkers now makes smarter marketing decisions with real-time insights.
Computer Software Case Studies and Success Stories with Snowplow
CASE STUDY Software.com
Snowplow BDP helped Software.com solve data integration and scalability issues. Software.com needed fast, reliable, and granular event data from many sources. Before Snowplow, their team struggled wi...th inconsistent data formats and manual data prep. With Snowplow, they unified event tracking, automated data versioning, and kept full control of their pipeline. Results include a 250% increase in user base, 19 million events collected daily, and data delivered to their warehouse in 20 seconds.
Other Industry Case Studies and Success Stories with Snowplow
CASE STUDY Flickr
Snowplow Behavioral Data Platform helps Flickr improve user experiences and boost free-to-paid user conversions. Flickr switched from Adobe Analytics to Snowplow BDP for richer, more granular data. T...he data team built predictive models to identify when free users are likely to convert. Marketing uses dashboards to personalize experiences and reduce churn. Product teams use insights to improve features and payment options. Flickr reduced customer churn and increased conversion rates with Snowplow data.
Snowplow BDP helps Tripaneer track event-level data across devices and channels. Tripaneer needed better insight into the customer journey and accurate marketing attribution. Their old data pipeline ...was inflexible and could not handle all raw data events. With Snowplow, Tripaneer built a cross-device event log for each customer. They now run 10 to 40 A/B tests at any time. Precision attribution guides their marketing budget across channels.
FanDuel used Snowplow CDI and AWS to deliver real-time personalization during major sports events. The company faced challenges with data silos, high event tracking costs, fragmented schema managemen...t, and incomplete user journey visibility. Snowplow enabled FanDuel to collect and process behavioral data in real time, integrate directly with their data lakehouse, and improve user journey tracking. As a result, FanDuel generated significant cost savings, gained real-time insights during major sporting events, and improved visibility across all platforms.
Snowplow BDP helped Bizzabo adapt to the pandemic by providing ML-ready behavioral data. Bizzabo needed to track attendee engagement for virtual and hybrid events. Their old tools were costly and cou...ld not scale with rapid growth. Snowplow enabled Bizzabo to scale from 10 to 10 million users. Now, 90% of their use cases use Snowplow. Bizzabo delivers better insights to both internal teams and customers.
Snowplow BDP helps Welcome to the Jungle track user behavior on their job board. They needed better data to show clients the value of their platform. Google Analytics missed users with ad blockers an...d did not give full data ownership. Snowplow uses first-party, server-side cookies to capture more users and data. Welcome to the Jungle now sees 3% more unique users and 5% more page views each month. They can measure engagement and calculate conversion rates for clients.
Snowplow Customer Data Infrastructure helped CarTrawler improve data capture by over 20%. CarTrawler used Snowplow to collect detailed, privacy-compliant user behavior data. This data improved their ...AI-driven recommendation engine. CarTrawler now shares secure customer insights with airline partners. The solution enabled better product recommendations and stronger airline partnerships.
Snowplow BDP helped DPG Media get real-time, high-quality behavioral data. Before, DPG Media could not see user behavior in detail or act fast. With Snowplow, they now track data in real time and use... it to personalize content. This led to a 50% projected increase in login rates, an 80% reduction in data collection costs, and a projected doubling of ad revenue. DPG Media now has a flexible data stack that supports fast business decisions.
Snowplow BDP helped HelloFresh fix its data problems. HelloFresh had fragmented data and low accuracy with old analytics tools. With Snowplow BDP, HelloFresh reduced data processing time by 99.99%. D...ata accuracy improved to 95%, up from 33%. The company captured 67% more data, giving better insight into customer sessions. Now HelloFresh can make real-time decisions and improve customer experiences.
Snowplow BDP helped Digital Virgo improve marketing spend by providing real-time data. The company switched from Google Analytics to Snowplow and Snowflake. This reduced data latency by 90%. Digital ...Virgo removed data silos and created one global data team. They now have standardized reporting in over 40 countries. The company gained many new subscribers during the 2022 FIFA World Cup.
Snowplow BDP helped Kindred Group improve its product analytics. Kindred needed better access to detailed behavioral data and lower costs. The company switched from Tealium, Adobe Analytics, and Opti...mizely to Snowplow’s Customer Data Infrastructure. This move let Kindred process over 2 billion events each quarter with 97% accuracy. Kindred saw 3x more granular data, a 10% boost in data accuracy, and an 18% drop in infrastructure costs.
Snowplow BDP helped Transavia fix its fragmented data pipeline. The airline replaced many disconnected tools with a composable CDP. This unified approach improved data quality and added mobile app in...tegration. Transavia saw €27M in extra revenue, marketing became 400% faster, and license costs dropped by 40%. The solution made customer personalization easier across all channels.
Snowplow BDP helps Omio improve data quality and build a self-serve data culture. Omio needed a flexible data pipeline to support growing analytics needs and maintain high data standards. With Snowpl...ow, Omio gains full control over their data and infrastructure. They save costs by using Snowplow’s pipeline instead of building their own. Omio also saves time by solving data quality issues early and empowers multiple teams to access quality data.
Snowplow BDP helped HomeToGo solve the feature freshness challenge in real-time machine learning. HomeToGo needed to use live user signals for better AI and personalization. They used Tecton and Snow...plow to build pipelines for both batch and streaming data. This setup let them process user behavior quickly and serve features online with low delay. Their engineering team shared how this improved model performance and customer engagement.
Snowplow BDP helped Supercell improve player analytics. Supercell needed better web and client-side data to understand player behavior. Their old analytics tool caused data silos, accuracy issues, an...d privacy concerns. With Snowplow, Supercell gained full control of behavioral data and improved data reliability. They powered analytics for 40 million Squad Busters pre-registrations, kept 100% data integrity, and set up event tracking twice as fast.
Snowplow helps Picnic track in-app behavior and deliver better product features. Picnic uses Snowplow to collect and analyze 85 million events each month. The data powers personalized product recomme...ndations and helps predict customer churn. Picnic stores all behavioral data in their own AWS account for full control. The solution lets Picnic A/B test features, analyze customer segments, and improve the app experience.
Snowplow helps Gousto use detailed behavioral data to grow its subscriber base. Gousto needed better analytics to improve ad spend, retention, and customer experience. With Snowplow, Gousto tracks us...er actions across channels and campaigns. This data lets them measure campaign ROI and optimize marketing. Gousto built a retention model using Snowplow data to predict and improve customer retention. They also use the data to personalize recipes and enhance the shopping experience. Gousto reports greater retention and a more personalized, convenient service.
Snowplow BDP helped JustWatch use event-level data to build 50 million user profiles. JustWatch set up Snowplow in under three weeks and ran their first campaign a month later. They used machine lear...ning and clustering to create targeted audience segments. Advertisers saw 2x more efficient trailer advertising campaigns. The solution enabled highly personalized content and ads for movie fans.
La Presse used Snowplow Behavioral Data Platform to collect real-time behavioral data and automate marketing. The company wanted to personalize content and offers for its readers. They faced challeng...es moving from print to digital and competing with big tech in online ads. With Snowplow, La Presse increased click-through rates by 33% using personalized messaging. They also generated $2.5 million in donations over four months through advertising retargeting.
Snowplow Behavioral Data Platform helps Tourlane get a single, centralized view of each customer. Tourlane needed to combine data from web, mobile, Salesforce, and phone calls to understand the full ...customer journey. With Snowplow, they now collect and centralize online and offline data in AWS. This lets them predict supply and demand, improve marketing, and track customer behavior. Tourlane now has a 360-degree customer view and can answer key questions about intent, conversions, and channel performance.
