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Retail Case Studies and Customer Success Stories with Snowplow
Trinny London
- Retail
- Medium
London, UK
Trinny London switched from Google Analytics to Snowplow Customer Data Infrastructure to improve marketing attribution and ensure GDPR compliance. The company needed... more accurate data to avoid misallocating marketing budgets and to support multi-touch attribution. With Snowplow, Trinny London linked first-party customer data with e-commerce transactions, enabling detailed customer journey analysis. The solution provided full control over data, helping the company stay compliant with changing data protection laws. Trinny London was fully operational with Snowplow 13 days ahead of schedule, ready for key gifting seasons.
Snowplow BDP helped Auto Trader capture high-quality, first-party behavioral data. The company needed better tracking of its key metric, Full... Page Ad-view, and wanted richer event data than Google Analytics provided. With Snowplow, Auto Trader built a composable CDP that increased trust in data and enabled more teams to use insights. The new system fueled rapid growth and created a culture of trust and self-service across the business.
Snowplow BDP helped Burberry boost revenue and improve customer experience. Burberry used Snowplow and Databricks to cut data latency by... 99%. They built real-time AI-Ready Customer 360 profiles. Store advisors now access up-to-date online behavior for better service. Burberry saw a year-on-year revenue increase and a 52x rise in cookie duration.
Hospitality Case Studies and Customer Success Stories with Snowplow
Secret Escapes
- Hospitality
- Medium
London, UK
Secret Escapes used Snowplow on AWS to improve its data infrastructure. The company set up a fully managed pipeline. This... led to a 15% boost in user attribution and a 5% increase in product page views. Maintenance work was reduced. Secret Escapes integrated cross-domain tracking and native app events into its Snowflake warehouse. The team optimized marketing spend and delivered more personalized experiences for members.
Secret Escapes used Snowplow to improve its customer data strategy. The company saw a 5% increase in product page view... accuracy and a 15% improvement in user attribution. Snowplow replaced Google Analytics, saving costs and enabling better marketing attribution. The team now uses AI-ready data for personalized marketing and customer journey insights. Snowplow's data enrichment features helped Secret Escapes build a complete customer view and support faster feature development.
Snowplow BDP helps PEBMED collect real-time behavioral data for doctors and healthcare professionals. PEBMED needed better data analytics to understand... user journeys and improve subscriptions. They replaced multiple analytics tools with Snowplow for a single source of truth. Now, each team has its own data mart, and they use over 100 dashboards to share insights. PEBMED identified their top 50 content pieces and top 5 content sections to boost subscriber retention.
Strava used Snowplow BDP and Snowflake to improve its product analytics. Before, Strava had trouble tracking user actions because their... tools were hard to use and expensive. With Snowplow, they made event tracking easier and increased feature instrumentation coverage. This helped Strava lower analytics costs and get better data. As a result, Strava saw more Route page views, downloads, records, saves, and shares per user.
Animoto
- Information Technology And Services
- Small
New York, USA
Snowplow helps Animoto get a full view of the user journey. Animoto struggled with missing data and limited tracking in... Google Analytics. With Snowplow, they track users across web and mobile, using custom data models. They built multi-touch attribution and optimized their acquisition funnel. Now, Animoto makes faster, data-driven decisions and improves their product with detailed analytics.
Software.com
- Information Technology And Services
- Small
Santa Monica, USA
Software. com used Snowplow to unify and version behavioral data from many sources in real time. Before Snowplow, their engineers...spent too much time cleaning and preparing data, and database lock-ups forced them to aggregate data, losing detail. With Snowplow, they gained a single data format, custom event tracking, and full pipeline ownership. This let them deliver high-quality data to their warehouse in 20 seconds and collect 19 million events daily without manual work. As a result, Software.com grew its user base by 250%.
Media Production Case Studies and Customer Success Stories with Snowplow
Condé Nast
- Media Production
- Large
New York, USA
Condé Nast used Snowplow as its main behavioral data platform to unify data across 22+ brands and 12 markets. The company migrated... 800+ media properties to AWS and built a centralized analytics platform with Databricks. This enabled real-time audience insights and standardized data collection. AI-powered workflows reduced content rights management from weeks to minutes. Editorial teams now use data-driven strategies to boost engagement and revenue.
Entertainment Case Studies and Customer Success Stories with Snowplow
Supercell
- Entertainment
- Large
Helsinki, Finland
Snowplow helped Supercell power analytics for 40 million Squad Busters pre-registrations. Supercell maintained 100% data integrity and set up event... tracking twice as fast. The company gained full control over player behavioral data across web and in-game touchpoints. Snowplow enabled cross-platform user journey analytics and improved community engagement. Supercell now links client-side and server-side data for deeper player insights.
Real Estate Case Studies and Customer Success Stories with Snowplow
Engel & Völkers
- Real Estate
Snowplow BDP helped Engel & Völkers fix their fragmented tracking. The company moved from a DIY analytics pipeline to a... modern customer data infrastructure. This let them collect better behavioral data and personalize content. They saw a 5% increase in conversion rate, a 30% drop in drop-off rate, and a 4% rise in engagement time. Engel & Völkers now makes smarter marketing decisions with real-time insights.
Other Industry Case Studies and Success Stories with Snowplow
FanDuel
- Gaming
FanDuel used Snowplow CDI and AWS to deliver real-time personalization during major sports events. The company faced challenges with data... silos, high event tracking costs, fragmented schema management, and incomplete user journey visibility. Snowplow enabled FanDuel to collect and process behavioral data in real time, integrate directly with their data lakehouse, and improve user journey tracking. As a result, FanDuel generated significant cost savings, gained real-time insights during major sporting events, and improved visibility across all platforms.
Transavia used Snowplow to unify its data collection and power a composable customer data platform. The airline replaced a fragmented... DIY pipeline, reducing license costs by 40% and speeding up marketing implementation by 400%. With Snowplow, Transavia achieved €27 million in incremental revenue and improved customer recognition by 10%. Personalized offers across web, app, and email led to a 5% uplift in email conversions and a 1.2% increase in returning customers. The new setup also improved data governance and compliance.
Tourlane used Snowplow CDI to centralize all customer data from web, mobile, Salesforce, and offline sources. The team needed a... single view of each customer to improve marketing and manage supply and demand. With Snowplow, Tourlane now tracks the full customer journey, including phone and email interactions. This gives them a 360-degree view and helps predict demand and refine their travel offerings. Teams can answer key questions about customer intent and conversions using granular behavioral data.
Welcome to the Jungle
- Media & Entertainment
- Medium
Paris, France
Snowplow helped Welcome to the Jungle track 3% more unique users each month. The platform now captures 5% more page... views monthly. With Snowplow, they own granular behavioral data and can bypass ad blockers using first-party data. This lets them measure user engagement and calculate conversion rates accurately. The team uses these insights to improve their job board and content hub.
Tripaneer used Snowplow to track every user event across devices and channels. They built a cross-device, chronological event log for... each customer. This helped them understand the full customer journey and improve marketing attribution. With Snowplow, Tripaneer runs 10 to 40 A/B tests at any time to enhance user experience. Real-time data lets them predict customer intent and personalize marketing. The platform supports precise analytics and rapid experimentation.
Snowplow BDP helps Omio improve data quality and build a self-serve data culture. Omio needed a flexible data pipeline to... support growing analytics needs and maintain high data standards. With Snowplow, Omio gains full control over their data and infrastructure. They save costs by using Snowplow’s pipeline instead of building their own. Omio also saves time by solving data quality issues early and empowers multiple teams to access quality data.
Snowplow helps Picnic track in-app behavior and deliver better product features. Picnic uses Snowplow to collect and analyze 85 million... events each month. The data powers personalized product recommendations and helps predict customer churn. Picnic stores all behavioral data in their own AWS account for full control. The solution lets Picnic A/B test features, analyze customer segments, and improve the app experience.
La Presse used Snowplow Behavioral Data Platform to collect real-time behavioral data and automate marketing. The company wanted to personalize... content and offers for its readers. They faced challenges moving from print to digital and competing with big tech in online ads. With Snowplow, La Presse increased click-through rates by 33% using personalized messaging. They also generated $2.5 million in donations over four months through advertising retargeting.
Snowplow BDP helped JustWatch use event-level data to build 50 million user profiles. JustWatch set up Snowplow in under three... weeks and ran their first campaign a month later. They used machine learning and clustering to create targeted audience segments. Advertisers saw 2x more efficient trailer advertising campaigns. The solution enabled highly personalized content and ads for movie fans.
Snowplow helps Gousto use detailed behavioral data to grow its subscriber base. Gousto needed better analytics to improve ad spend,... retention, and customer experience. With Snowplow, Gousto tracks user actions across channels and campaigns. This data lets them measure campaign ROI and optimize marketing. Gousto built a retention model using Snowplow data to predict and improve customer retention. They also use the data to personalize recipes and enhance the shopping experience. Gousto reports greater retention and a more personalized, convenient service.
Snowplow BDP helped DPG Media get real-time, high-quality behavioral data. Before, DPG Media could not see user behavior in detail... or act fast. With Snowplow, they now track data in real time and use it to personalize content. This led to a 50% projected increase in login rates, an 80% reduction in data collection costs, and a projected doubling of ad revenue. DPG Media now has a flexible data stack that supports fast business decisions.
Snowplow BDP helped Bizzabo adapt to the pandemic by providing ML-ready behavioral data. Bizzabo needed to track attendee engagement for... virtual and hybrid events. Their old tools were costly and could not scale with rapid growth. Snowplow enabled Bizzabo to scale from 10 to 10 million users. Now, 90% of their use cases use Snowplow. Bizzabo delivers better insights to both internal teams and customers.
Snowplow BDP helped Digital Virgo improve marketing spend by providing real-time data. The company switched from Google Analytics to Snowplow... and Snowflake. This reduced data latency by 90%. Digital Virgo removed data silos and created one global data team. They now have standardized reporting in over 40 countries. The company gained many new subscribers during the 2022 FIFA World Cup.
Snowplow Behavioral Data Platform helps Flickr improve user experiences and boost free-to-paid user conversions. Flickr switched from Adobe Analytics to... Snowplow BDP for richer, more granular data. The data team built predictive models to identify when free users are likely to convert. Marketing uses dashboards to personalize experiences and reduce churn. Product teams use insights to improve features and payment options. Flickr reduced customer churn and increased conversion rates with Snowplow data.
Snowplow BDP helped Kindred Group improve its product analytics. Kindred needed better access to detailed behavioral data and lower costs.... The company switched from Tealium, Adobe Analytics, and Optimizely to Snowplow’s Customer Data Infrastructure. This move let Kindred process over 2 billion events each quarter with 97% accuracy. Kindred saw 3x more granular data, a 10% boost in data accuracy, and an 18% drop in infrastructure costs.
Snowplow Customer Data Infrastructure helped CarTrawler improve data capture by over 20%. CarTrawler used Snowplow to collect detailed, privacy-compliant user... behavior data. This data improved their AI-driven recommendation engine. CarTrawler now shares secure customer insights with airline partners. The solution enabled better product recommendations and stronger airline partnerships.
Snowplow BDP helped HomeToGo solve the feature freshness challenge in real-time machine learning. HomeToGo needed to use live user signals... for better AI and personalization. They used Tecton and Snowplow to build pipelines for both batch and streaming data. This setup let them process user behavior quickly and serve features online with low delay. Their engineering team shared how this improved model performance and customer engagement.
Snowplow BDP helped HelloFresh fix its data problems. HelloFresh had fragmented data and low accuracy with old analytics tools. With... Snowplow BDP, HelloFresh reduced data processing time by 99.99%. Data accuracy improved to 95%, up from 33%. The company captured 67% more data, giving better insight into customer sessions. Now HelloFresh can make real-time decisions and improve customer experiences.
