Retail Case Studies and Customer Success Stories with Smarter Ecommerce
Decathlon Austria GmbH
- Retail
Enhanced Performance Max helped Decathlon Austria boost their ecommerce results. Decathlon struggled with limited control in PMax, leading to poor budget use and missed opportunities for key products.... Using predictive AI and data-driven automation, they segmented products and prioritized their own brands and seasonal items. This approach gave them more control and better campaign alignment. As a result, Decathlon saw a 22% increase in revenue and a 52% uplift in ROAS year over year.
Performance Max Optimization helped Westfalia improve their Google Ads results. Westfalia struggled with wasted ad spend on unprofitable products. The solution involved a deep analysis of campaign st...ructure and product performance. This led to a 19.8% increase in conversion value, 8.3% more clicks, and a 4.7% higher ROAS. Westfalia's team also saved time for other marketing work.
smec Programmatic ad automation helped Raumschmiede boost their online shop Garten-und-Freizeit.de. The challenge was to promote top products with high ROAS and conversion potential beyond Google’s d...isplay network. smec’s data intelligence identified the best products from over 20 categories. Automated, item-specific creatives were generated without manual work or agency costs. The campaign achieved 91% viewability for top sellers, 6.95 million additional impressions, and 274 conversions in just two weeks.
smec helped INTERSPORT use a full-funnel digital strategy to boost conversions. INTERSPORT wanted to save time and reduce manual work in a tough ecommerce market. smec set up automated search and sho...pping ads, programmatic ads, and improved analytics. INTERSPORT saw session duration rise by 300%, conversion rate go up by 47%, and conversion value increase by 324%. The solution used cross-channel advertising and programmatic ad automation.
Shopping Ads helped Mountain Warehouse grow in international markets. They split campaigns by device to improve mobile and tablet results. Advanced bid strategies let them push high-margin and availa...ble products more. Revenue in the UK rose by 91% and 101% year-over-year in April and May 2019. ROAS increased by 17% in June. In the US, revenue grew by over 300% in May 2019. CPCs dropped, and conversions went up across all countries.
Globetrotter used smec's automation software to improve paid search performance. They wanted to promote a large product range and grow revenue. smec set up smart campaign structures and automated bid...ding. They used Query Sculpting and Keyword Sourcing to target ads better. Globetrotter saw a 26% increase in impressions, a 44% higher conversion rate, and 71% more conversions.
CoolStuff used smec's margin-based automated bidding for Google Shopping campaigns. They switched from ROAS to profit margin as their main metric. The team segmented products by margin and used bid a...lgorithms to focus on high-margin items. This automation removed the need for manual bid adjustments. In Q4 2020, CoolStuff saw a 26% increase in revenue, a 42% rise in gross profit, and a 10% reduction in costs year-over-year.
smec helped Flinders, a Dutch home and living retailer, optimize their Google Ads campaigns. Flinders wanted smarter, more cost-efficient digital advertising for over 36,000 products. smec used advan...ced bid strategies and margin-based adjustments to improve campaign control and efficiency. Flinders saw a 313% increase in impressions, 272% more clicks, and 185% higher revenue. The company now has better campaign control and data transparency.
smec's shopping ad automation tool helped Robert Dyas, a major UK retailer, optimize Google Shopping campaigns. The challenge was to gain clear returns and maximize online revenue from 15,000 product...s. The solution used item-level campaign structures and advanced bidding algorithms. This approach led to a 71.4% year-over-year revenue growth, meeting strict ROAS targets and driving profitable results.
smec's ad automation tools helped Schäfer Shop manage ads for over 80,000 products. The challenge was to update and control ads for a huge product range with limited resources. smec's search and shop...ping ad automation delivered product-specific ads and enabled granular bid adjustments. Schäfer Shop saw a 20% increase in annual online revenue, a 35% rise in conversion rate, and a 29% boost in conversion value. The marketing team saved time and focused more on strategy.
smec Campaign Orchestrator helped Shade Station grow revenue by 57% in over 20 markets. The challenge was poor Performance Max campaign targeting and lack of local market adaptation. smec used Produc...t Goals and AI-driven campaign orchestration to align with business objectives and market trends. Shade Station saw a 42% increase in sales, 31% more clicks, and a 10% higher average order value. The COO praised smec for strategic expertise and innovation.
Consumer Goods Case Studies and Customer Success Stories with Smarter Ecommerce
LOOKFANTASTIC (THG)
- Consumer Goods
smec's proprietary software helped LOOKFANTASTIC, part of THG, fix problems with Performance Max campaigns. The software segmented products by key business metrics and automated campaign generation f...or over 250,000 products. LOOKFANTASTIC used the tool to highlight important brands, optimize warehouse logistics, and avoid ad overlap. The result was a 39% increase in overall revenue. The solution gave the team more control and better campaign insights.
smec’s Performance Max Optimization helped Karaca boost revenue by 56% and profits by 18%. Karaca faced slow growth in the UK market and needed better control over ad spend. smec’s solution used item...-level data, product goals, and a multi-campaign setup. Karaca cut non-converting SKUs by 47% and achieved a 31% ROAS. The new system gave real-time visibility, improved in-house skills, and turned market swings into profit.
smec Campaign Orchestrator helped Karaca boost revenue by 56% and profit by 18%. Karaca faced slow growth in the UK e-commerce market and needed better control over Google Ads. The solution used a th...ree-part Performance Max framework, real-time business data, and product goal grouping. Karaca cut non-converting SKUs by 47% and increased ROAS by 31%. The new setup gave Karaca more control, transparency, and a scalable ad strategy.
Apparel & Fashion Case Studies and Customer Success Stories with Smarter Ecommerce
engelhorn
- Apparel & Fashion
smec helped engelhorn automate and optimize their Google Ads campaigns. engelhorn faced challenges managing a large, fast-moving product portfolio with manual processes. smec implemented a data-drive...n automation solution for text ad creation across 50,000 products and 180,000 variants. This improved ad granularity, relevance, and up-to-dateness. The team saved time and could focus on strategic work. Automation led to greater efficiency and better campaign results.
smec Campaign Orchestrator helped Shade Station optimize Performance Max campaigns for 20+ global markets. Shade Station faced challenges with PMax not adapting to local trends and missing profitable... products. smec used Product Goals and AI-driven architecture to target profitability, inventory, and market trends. Shade Station saw a 57% increase in revenue, 42% more sales, and a 10% rise in average order value. The COO praised smec for their strategic approach and business understanding.
Consumer Electronics Case Studies and Customer Success Stories with Smarter Ecommerce
reichelt elektronik
- Consumer Electronics
smec Campaign Orchestrator helped reichelt elektronik boost online sales by 45%. The company automated Google text ads and used feed-based keywords for better PPC management. This approach increased ...return on ad spend by 20%. The solution matched ads to customer search behavior. reichelt elektronik managed over 50,000 products and 150,000 unique weekly search queries.
Automotive Case Studies and Customer Success Stories with Smarter Ecommerce
Bandel
- Automotive
Performance Max helped Bandel, a German automotive retailer, improve their Google Shopping campaigns. They switched from Smart Shopping to Performance Max and used advanced segmentation and automatio...n. This change stopped wasted ad spend and focused budgets on high-value products. Bandel saw a 119% increase in value per click for campaigns with challenging prices and high competition. The company sells over 200,000 car parts and makes €100M in annual revenue.
Other Industry Case Studies and Success Stories with Smarter Ecommerce
Decathlon Austria GmbH
- Sporting Goods
Performance Max Optimization helped Decathlon Austria GmbH fix problems with Google Ads’ PMax campaigns. Decathlon struggled with wasted ad spend and lack of control, as PMax promoted only top seller...s and ignored key products. Using data-driven automation and predictive AI, Decathlon segmented products and pushed important items into the right campaigns. This led to a 52% increase in ROAS and 22% more revenue. The team saved time and focused on growing their own brands.
Performance Max Optimization helped THG boost revenue for LOOKFANTASTIC by 39% in Germany. The company faced problems with Google’s PMax campaigns, including lack of control and too much manual work.... smec’s software let them segment products, target key brands, and use cost-efficient warehouse logistics. This led to better ad placements, higher conversions, and more profit. The team saved time and focused on growing their top brands.
Performance Max helped Miami HEAT boost ecommerce sales. They used PMax, Search, and Shopping campaigns with smec's technology. The team saw a 55% increase in conversions and a 63% rise in revenue ov...erall. Revenue from PMax alone jumped by 70%. ROAS improved by 29%. Paid search became key for their online store during high demand.
Performance Max Optimization by smec helped LOOKFANTASTIC boost total revenue by 39% in Germany. The company faced challenges with managing a large product catalog and lacked control over Google Perf...ormance Max campaigns. smec's software enabled strategic segmentation and optimized ad placements. LOOKFANTASTIC also improved logistics by targeting cost-efficient shipping locations. The solution reduced manual work and strengthened their market leadership in the beauty sector.
Performance Max Optimization helped Myprotein boost revenue in Ireland by 522%. Myprotein faced problems with automated campaigns losing control and wasting budget. They needed to focus Google Ads sp...end on high-margin and brand-building products. smec's software enabled a targeted PMax strategy with custom metrics and dynamic segmentation. Myprotein regained campaign control and aligned ads with business goals. The result was a 522% revenue increase in Ireland and 148% in Japan.
Performance Max Optimization helped Myprotein boost revenue in the sports nutrition market. THG struggled with Google Ads’ PMax, losing control and wasting budget. smec’s software let Myprotein segme...nt products by price, type, and profitability. They used custom metrics to target high-conversion and new customer products. Tailored campaigns refreshed daily matched business goals. Myprotein saw a 522% revenue increase in Ireland and 148% in Japan. The team gained better campaign control and expertise.
