Real-World Case Studies and Customer Success Stories with Smarter Ecommerce

Decathlon used smec’s Campaign Orchestrator to improve their Google Ads Performance Max campaigns. They faced issues with PMax promoting only... top sellers and losing control over brand search traffic. By segmenting products and using predictive AI, Decathlon pushed strategic and hidden products into the spotlight. This led to a 22% increase in revenue and a 52% rise in ROAS year-over-year. The team also saved time on manual tasks and gained valuable PPC expertise.
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smec's Campaign Orchestrator helped THG's LOOKFANTASTIC shop boost daily revenue by 39% in Germany. The software segmented over 250,000 products... using business data, enabling targeted Google Ads campaigns. LOOKFANTASTIC gained full control over campaign setup and budget. The solution improved profit margins by optimizing for local trends and warehouse logistics. THG strengthened its market position and increased efficiency across its beauty brands.
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Decathlon Austria used smec's Campaign Orchestrator to regain control over their Performance Max (PMax) campaigns. They struggled with PMax focusing... on top sellers and missing strategic products. smec's predictive AI helped Decathlon segment products and prioritize their own brands and seasonal items. This led to a 22% increase in revenue and a 52% uplift in ROAS year-over-year. Decathlon's team also reduced manual work and improved campaign efficiency.
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smec’s Campaign Orchestrator helped LOOKFANTASTIC, part of THG, boost daily revenue by 39% in Germany. The solution used predictive AI... and dynamic segmentation to optimize Performance Max campaigns for over 250,000 products. LOOKFANTASTIC regained control over campaign structure, prioritized key brands, and improved warehouse logistics. The automation reduced manual work and tailored ads to over 20 countries, driving strong sales growth and market relevance.
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Decathlon Austria used smec's PPC and predictive AI tools to improve their Performance Max campaigns. They faced low control and... poor budget allocation, with most sales coming from a few bestsellers. By segmenting products and focusing on high-potential and longtail items, Decathlon gained more control and better results. They achieved a 22% increase in revenue and a 52% boost in ROAS year-over-year. The solution also reduced manual work and helped the team focus on key business goals.
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reichelt elektronik used smec's PPC automation to manage 150,000 weekly search queries. They automated Google text ads using product data... and feed-based keywords. This approach matched ads to changing inventory and diverse customer searches. The new strategy increased online sales by 45%. Return on ad spend improved by 20%.
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smec Campaign Orchestrator helped Shade Station grow revenue by 57% in over 20 markets. The challenge was poor Performance Max... campaign targeting and lack of local market adaptation. smec used Product Goals and AI-driven campaign orchestration to align with business objectives and market trends. Shade Station saw a 42% increase in sales, 31% more clicks, and a 10% higher average order value. The COO praised smec for strategic expertise and innovation.
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Shade Station used smec’s Dynamic Segments and Campaign Orchestrator to expand into 20+ new markets. They optimized Performance Max campaigns... by focusing on profitability, inventory, and market trends. This approach led to a 57% increase in revenue and 42% more sales year-over-year. Clicks rose by 31% and average order value grew by 10%. The COO praised smec for their proactive and strategic partnership.
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Westfalia struggled with Google’s Performance Max algorithm, which pushed unprofitable products and wasted ad budget. smec analyzed campaign structure, product... performance, and price competitiveness to find growth barriers. The solution shifted focus to high-impact products. Westfalia saw a 19.82% increase in conversion value, 8.34% more clicks, and a 4.7% boost in ROAS. The team also gained more time for other marketing efforts.
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CoolStuff, a leading gadget retailer, wanted to grow in Germany and beat tough competition. They stopped using ROAS as their... main metric and switched to bidding based on product profit margins. They tagged products by margin and used automated bidding to focus on high-margin items. In Q4 2020, CoolStuff grew revenue by 26% and gross profit by 42%, while cutting costs by 10%. This new approach made their growth more profitable and sustainable.
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Robert Dyas used smec's shopping ad automation tool to improve their Google Shopping campaigns. They automated item-level campaign structures, using... over 100 product attributes to optimize conversion potential. This approach helped them use their marketing budget more effectively. As a result, Robert Dyas saw an average 71.4% year-over-year revenue growth. The growth was profitable and met their ROAS targets.
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Mountain Warehouse used smec's Shopping Ads automation to boost conversions by 37%. The team split campaigns by device to improve... mobile and tablet results. Advanced bid strategies let them push high-margin and available products more aggressively. In the UK, revenue jumped 91% and 101% year-over-year in April and May. US revenue grew over 300% in May. ROAS rose 17% in June. CPCs dropped and conversion rates increased across all markets.
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INTERSPORT partnered with smec to boost online sales in a tough ecommerce market. Manual campaign work slowed their team. smec... automated Search and Shopping Ads, set up Programmatic Ads, and improved analytics. INTERSPORT saw a 47% jump in conversion rate. Session duration rose by 300%. Conversion value increased by 324%.
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engelhorn, a fashion and sports retailer with 50,000 products, faced challenges managing paid search advertising due to manual processes and a need for granular control. They partnered with... smec to implement an automation solution that combined data-driven ad generation with high customization. The new system keeps every ad up to date and optimized for reach and conversions. As a result, engelhorn achieved greater efficiency and freed their team to focus on strategic growth.
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Schäfer Shop automated search and shopping ads for 80,000 products using smec's tools. The company implemented granular, data-driven bid adjustments,... averaging 50,000 changes daily. This led to a 20% increase in annual online revenue in Germany. Conversion value rose by over 29% and conversion rate by nearly 35%. The marketing team saved time and focused more on strategy, boosting efficiency.
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Globetrotter used smec's automation software to improve paid search campaigns. They wanted to grow fast and promote many products across... different ad channels. The team set up smart campaign structures and used Query Sculpting to target ads better. They automated text ad creation to save time and keep ads relevant. By mirroring Google Ads strategies to Microsoft Advertising, they boosted efficiency. Globetrotter saw a 75% year-over-year growth in revenue from these changes.
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Raumschmiede used smec’s programmatic ad automation to boost product visibility. The team identified top products from over 20 categories using... data intelligence and KPI rules. High-quality creatives were generated automatically, saving time and costs. Ads reached new clients across many ad exchanges. The campaign achieved 91.08% viewability, 6.95 million impressions, and 274 conversions in two weeks.
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Flinders, a Dutch luxury home and living retailer, wanted smarter, more cost-efficient digital advertising. They managed 150 brands and over... 36,000 products but struggled to expand revenue and maintain ROAS. smec optimized their campaign setup with margin-based bidding and device adjustments. Flinders saw impressions rise by 313%, clicks by 272%, and revenue by 185%. They gained full campaign control and improved data transparency.
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Karaca used smec’s software to boost their UK ecommerce results. They restructured campaigns with Performance Max, using real-time data and... dynamic segments. This cut non-converting SKUs by 47% and increased revenue by 56%. Profit grew by 18% and ROAS rose 31%, all within a strict ad budget. The new setup gave Karaca better control, visibility, and a scalable framework for future growth.
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smec helped Decathlon Austria boost ROAS by 52% and increase revenue by 22% using Enhanced Performance Max technology. Decathlon struggled with... limited control in PMax, leading to inefficient ad spend and missed opportunities for key products. smec's solution used predictive AI and data-driven automation to segment products and prioritize Decathlon's own brands and seasonal items. This approach gave Decathlon more control, healthier returns, and freed up their team for strategic work. The partnership delivered measurable growth and improved campaign efficiency.
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smec's software helped THG's LOOKFANTASTIC brand boost daily revenue by 39% in Germany. The solution used multi-dimensional product segmentation and... automated campaign generation for Google Performance Max. LOOKFANTASTIC regained control over ad campaigns, improved warehouse logistics, and tailored promotions for key brands. The software enabled smarter product placement, reduced manual work, and increased sales across global markets. THG saw up to 42% more revenue for other beauty shops as well.
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smec’s Campaign Orchestrator helped THG’s LOOKFANTASTIC store boost revenue by 39% in Germany. The tool enabled advanced product segmentation and... targeted ad placements in Google Performance Max campaigns. LOOKFANTASTIC streamlined warehouse logistics and improved profitability. The team reduced manual work and focused on strategic goals. Key brands and products gained more visibility in digital campaigns.
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Decathlon used smec’s Campaign Orchestrator to improve their Google Ads Performance Max campaigns. They faced problems with PMax promoting only... top sellers and losing control over brand search traffic. With data-driven automation and predictive AI, Decathlon segmented products and prioritized strategic items. This led to a 22% increase in revenue and a 52% rise in ROAS year-over-year. The team also saved time and focused more on growing their own brands.
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Myprotein used smec’s Campaign Orchestrator to fix problems with Google Performance Max campaigns. They segmented products by value and type,... focusing on premium nutrition items and new customer acquisition. This approach boosted revenue by 522% in Ireland and 148% in Japan. Automated campaign generation and A/B testing helped Myprotein align ads with business goals. The solution reduced manual work and improved campaign control.
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smec's software helped THG boost Myprotein's revenue in Ireland by 522%. THG faced challenges with Google's Performance Max, including wasted... ad budget and lack of campaign control. Using smec, they segmented products by business value and automated campaign creation. This let them focus on premium and high-conversion items. The result was more web traffic, higher average order value, and strong new customer growth.
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smec Campaign Orchestrator helped Karaca boost revenue by 56% and profit by 18%. Karaca faced slow growth in the UK... e-commerce market and needed better control over Google Ads. The solution used a three-part Performance Max framework, real-time business data, and product goal grouping. Karaca cut non-converting SKUs by 47% and increased ROAS by 31%. The new setup gave Karaca more control, transparency, and a scalable ad strategy.
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smec’s Campaign Orchestrator helped Myprotein boost revenue by 522% in Ireland and 148% in Japan. Myprotein used dynamic segmentation and... custom metrics to target high-value nutrition products. The solution improved ad spend efficiency and campaign control. Myprotein’s team gained new skills from working with smec’s PPC experts. The strategy strengthened Myprotein’s brand and market leadership.
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Miami HEAT used smec's technology with Google PMax to boost ecommerce sales during their NBA Finals run. They combined Search,... PMax, and Shopping campaigns to integrate key business data and highlight special collections. This approach led to a 55% increase in conversions and a 63% rise in revenue. Performance Max revenue grew by 70% and ROAS improved by 29%. The team built a stronger link between marketing and business results.
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Miami HEAT used smec's technology with Google PMax to boost ecommerce sales during their NBA Finals run. They combined Search,... PMax, and Shopping campaigns to integrate key business data and highlight special collections. This approach led to a 55% increase in conversions and a 63% rise in revenue. Performance Max campaigns alone drove a 70% revenue increase and a 29% improvement in ROAS. The team built a stronger link between marketing and business results.
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Bandel used smec to improve their Google Shopping campaigns. They switched from Smart Shopping to Performance Max. The team used... advanced campaign segmentation and automation. Budgets were focused on products with real value. Bandel saw a 119% increase in value per click for high-competition campaigns. This helped them gain a strong advantage in a tough market.
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Performance Max Optimization helped Myprotein boost revenue in Ireland by 522%. Myprotein faced problems with automated campaigns losing control and... wasting budget. They needed to focus Google Ads spend on high-margin and brand-building products. smec's software enabled a targeted PMax strategy with custom metrics and dynamic segmentation. Myprotein regained campaign control and aligned ads with business goals. The result was a 522% revenue increase in Ireland and 148% in Japan.
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Performance Max Optimization by smec helped LOOKFANTASTIC boost total revenue by 39% in Germany. The company faced challenges with managing... a large product catalog and lacked control over Google Performance Max campaigns. smec's software enabled strategic segmentation and optimized ad placements. LOOKFANTASTIC also improved logistics by targeting cost-efficient shipping locations. The solution reduced manual work and strengthened their market leadership in the beauty sector.
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