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Food & Beverages Case Studies and Customer Success Stories with ShowHeroes
Fanta Chile (Coca-Cola Chile) - Food & Beverages - Very Large
ShowHeroes ran a dual-attention measurement test for Fanta Chile. The goal was to see how creative performance and digital environments... affect user attention in online video campaigns. ShowHeroes used predictive and real-attention models to measure impact. News, entertainment/music, and sports content kept users engaged the most. Desktop placements had the best attention quality. These insights helped Fanta Chile improve digital campaign strategies and boost audience engagement.
Consumer Goods Case Studies and Customer Success Stories with ShowHeroes
Vichy - Consumer Goods - Large
Vichy used ShowHeroes for an Always On online video campaign. They ran an A/B test with Gallery and Draft creatives... to see which worked best. Gallery boosted brand awareness and memorability. Draft drove more engagement and higher click-through rates. The campaign gave Vichy clear data to guide future creative strategies.
Other Industry Case Studies and Success Stories with ShowHeroes
Unilever - Consumer Goods - Very Large
ShowHeroes helped Unilever test creative versions for digital campaigns. Unilever wanted to know which ad creative drove better awareness, engagement,... and likeability. ShowHeroes set up a research panel to measure recall, memorability, and likeability. The solution led to a +7 increase in extended likeability. Unilever gained insights to optimize future creative strategies.
Canal Plus - Entertainment - Large
ShowHeroes ran a rewarded InGame campaign for Canal Plus. The campaign achieved 3.5 times higher Attention Time. This was a... 215% uplift compared to the Attention time benchmark. The solution focused on video advertising and attention measurement. Canal Plus saw strong results in the entertainment industry.
Coca-Cola Chile - Food & Beverages - Very Large
ShowHeroes helped Coca-Cola Chile measure user attention in online video campaigns. They used predictive and real-attention models to test creative... performance and digital environments. News, entertainment/music, and sports content drove the most user attention. Desktop placements had the highest attention quality. Coca-Cola Chile saw a 27.10% increase over the average APM for IAB Food & Drinks.
Netflix - Entertainment - Very Large
ShowHeroes helped Netflix launch an Always On campaign on Connected TV in Chile. Netflix wanted to stay top of mind... without causing ad fatigue. The Cartelera campaign ran for seven months in AVOD environments. It reached over 2 million users. The campaign achieved a view-through rate above 97% and a viewability rate over 99%. This made Netflix a leader in digital media attention and consistency.
Setur RS - Government Administration
ShowHeroes and Setur RS launched Brazil’s first voice command tourism campaign using Alexa on Connected TV. The goal was to... make tourism ads more interactive and engaging for viewers. The campaign let people explore Rio Grande do Sul’s winter destinations with voice commands. It achieved a 26.7% conversion rate, over 10% above the benchmark. Setur RS became a leader in digital innovation for public sector tourism campaigns.
H&M - Apparel & Fashion - Large
ShowHeroes helped H&M launch in Brazil with a digital-first campaign. The campaign used creative storytelling and targeted ads to build... brand awareness. 67% of viewers had a positive view of H&M. 58% showed interest in the brand. Consideration increased by over 23%. The campaign ran on premium AVOD inventory for high impact.