Food & Beverages Case Studies and Customer Success Stories with ShowHeroes
Fanta Chile (Coca-Cola)
- Food & Beverages
- Very Large
Santiago, Chile
ShowHeroes partnered with Fanta Chile to test dual-attention measurement in online video ads. They combined predictive and real-attention models to... see how content type, device, and placement affect viewer engagement. News, entertainment, and sports content kept users' attention best. Desktop ads had the highest attention quality, while mobile reached more people. Fanta Chile gained insights to guide future digital media and creative strategies.
ShowHeroes helped Coca-Cola Chile measure user attention in online video campaigns. They used dual-attention models to analyze creative performance and... digital environments. News, entertainment, and sports content drove the most engagement. Desktop placements had the highest attention quality, while mobile reached more people. Coca-Cola Chile saw a 27.1% higher APM than the IAB Food & Drinks average.
Consumer Goods Case Studies and Customer Success Stories with ShowHeroes
Vichy
- Consumer Goods
- Large
Paris, France
Vichy used ShowHeroes for an Always On online video campaign. They ran an A/B test with two creative formats: Gallery... and Draft. Gallery increased brand awareness and memorability. Draft drove more engagement and higher click-through rates. The campaign gave Vichy clear data to guide future creative strategies.
Unilever (Hellmann's)
- Consumer Goods
- Very Large
London, UK
ShowHeroes helped Unilever test different creative versions for Hellmann's digital campaigns. Unilever wanted to know which ad style would drive... better brand awareness and engagement. ShowHeroes set up a research panel to compare recall, memorability, and likeability of each creative. The study gave Unilever clear data to optimize future campaigns. This improved their ability to connect emotionally with audiences and boost brand KPIs.
Media Production Case Studies and Customer Success Stories with ShowHeroes
Canal Plus
- Media Production
- Large
Paris, France
ShowHeroes and Canal Plus ran a rewarded InGame campaign. The campaign achieved a 3.5x increase in Attention Time. This was... a 215% uplift compared to the benchmark. The results show strong engagement with the campaign. Canal Plus used ShowHeroes to boost campaign performance.
Entertainment Case Studies and Customer Success Stories with ShowHeroes
Netflix
- Entertainment
- Very Large
Los Gatos, USA
Netflix used ShowHeroes to launch an Always On campaign on Connected TV in Chile. The campaign ran for seven months... in AVOD environments. It reached over 2 million users. Netflix achieved a video completion rate above 97% and a viewability rate over 99%. This strategy kept Netflix top of mind without causing ad fatigue.
Apparel & Fashion Case Studies and Customer Success Stories with ShowHeroes
H&M
- Apparel & Fashion
- Very Large
Stockholm, Sweden
H&M used ShowHeroes for its Brazil launch campaign. The goal was to build brand awareness and connect with new audiences.... ShowHeroes delivered creative storytelling and targeted ads in premium digital spaces. The campaign led to 67% positive perception and a 23% lift in brand consideration. These results helped H&M understand its appeal and plan future strategies in Brazil.
Setur RS used ShowHeroes to launch Brazil’s first voice-command tourism campaign on Connected TV. The campaign let viewers explore Rio... Grande do Sul’s winter destinations using Alexa voice interaction. This new approach made tourism ads more interactive and engaging. The campaign reached a 26.7% conversion rate, over 10% above the benchmark. Setur RS became a leader in digital innovation for public sector tourism.
Deloitte Legal Guides Zeitungsverlag Oberbayern on ShowHeroes SE ...
Zeitungsverlag Oberbayern GmbH & Co. KG has invested in ShowHeroes SE, facilitated by Deloitte Legal, in exchange for Traffec's monetization... platform. This strategic investment emphasizes the significance of digital monetization in media.
